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Not sure why you would ever use a tool like Ion. We used it specifically for our PPC landing pages, but I don't see why you wouldn't just use a tool like Eloqua or Hubspot instead. Building forms in this tool is a total nightmare - good luck if you don't know how to code! The single thing I really liked about the tool was the built in AB testing of landing pages.
Tuesday 02 March 2010
This is something I would recommend to a company that has a marketing department and needs a way to test landing pages on the fly without interrupting the IT and web development side. Ion makes it clear that this system is built with marketers in mind, not necessarily code-minded people. It's simple and easy to use, but also builds nice code on the back end.More about ion interactive
Wednesday 31 December 1969
Marketing Optimizer collects marketing trends and creates a more feasible plan for your company to use. Since it uses automation, it will create new opportunities as more and more information is collected. The collected information can also lead you to make even better choices when it comes to the future of your company. This automated marketing feature allows for better lead creation and generation. More leads will mean better profits after all.More about Marketing Optimizer
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