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SEMrush vs iSpionage vs Moz Analytics

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SEMrush is an SEO and SEM software that combines competitive research and business intelligence in one place; it provides you with data you need to im... Learn More

Free Trial

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iSpionage is a keyword research and analysis tool, allowing you to compare your data with that of the competition. It is jam packed with features, cre... Learn More


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Moz Analytics is an extension of the original product SEOMoz PRO platform; the latter mainly focused on organic search data.Moz offers robust APIs for... Learn More

Pricing Starting From

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SEMrush

SEO & SEM

$ 69.95
For 12 Months / 1 user(s)

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iSpionage

Competitive Intelligence

$ 59
For 1 Month / 1 user(s)

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Moz Analytics

PromotionZone

$ 99
For 2 Months / 1 user(s)

Available Features

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SEMrush

SEO & SEM

results per report 10000

reports per day 3000

Projects 5

Keywords to track 500

Pages to crawl 100 000

Scheduled PDF reports 5

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iSpionage

Competitive Intelligence

PPC/SEO/Social Mention Reports: Unlimited

Export Limit: 100,000 rows / day

Competitor Alert: 20 competitors

Your Company Logo for PDF Export

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Moz Analytics

PromotionZone

100 Moz Analytics Campaigns

7,500 Keywords

1,250,000 Crawled Pages

Includes Branded Reports

150 Social Accounts

Unlimited Seats

Free Trial Availability

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SEMrush

SEO & SEM
Free Trial Available
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iSpionage

Competitive Intelligence

No Free Trial Available.

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Moz Analytics

PromotionZone

Cloudswave Editorial Review

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SEMrush

SEO & SEM

SEMrush Review by Cloudswave

In many ways, it’s never been easier to own an online business. You have a host of online resources available to you and even the overall operation is more affordable than ever. However, this also means that the same can be said for your competitors. A lot of online businesses haven’t made it simply because there are so many others out there taking advantage of the same resources. You can’t afford to make mistakes in this kind of environment. This is one reason so many people have turned to SEMrush. In the information age, those who have the most, usually win the war. This platform is equipped to give you that kind of competitive edge. Be sure to read to the end too, to hear about our special SEMrush deal.

What Is SEMrush?

In simplest terms, SEMrush is an information-gathering software. However, unlike so many other versions out there, this platform is focused largely on gaining an understanding of your competitors and market leaders, specifically in the realm of their marketing. Obviously, this kind of information is critical for many reasons. The main advantage, though, is that it makes it that much easier for you to learn from the mistakes of others or just adopt what’s apparently working for them. You can also find opportunities they’re missing, so you know where there are some easy wins for your company. Another unique benefit of using SEMrush is that it was developed by people with real SEM and SEO experience. This isn’t software made for those in the SEO/SEM field by those who have never actually been in the trenches. Not only does this mean you’ll be getting truly useful information from resources you can trust. It also means that it will be presented in a useful way. You never again have to take aggregate information and refine it until it’s something you can finally leverage. semrush coupon

Types of Data

SEMrush doesn’t just give you one type of data either. Some platforms leave their users high and dry in many respects because they only give them something like AdWords positions, but ignore all the other important fields that could help your business. With SEMrush, you’ll definitely get AdWords positions. However, you’ll also receive info on AdWords ad copy too. It will provide you with organic positions for domains, search volumes, landing URLs, number of results for keywords and other search criteria, competition scores and a lot more. Basically, if it’s relevant to your online market, you can expect that SEMrush will collect data on it and send it your way.

Land Better Keywords

Even with the newest changes to Google’s algorithm, there’s no doubt that keywords are still big business. While the way you write about them may have changed a bit, the fact that you need to write about them hasn’t. The right keyword research is what it takes to give your company the foothold it needs to stand out online and attract customers.  At the same time, if you’re not finding keywords or using them in the right way, then all your subsequent marketing efforts will be for nothing. This is another area where SEMrush can help though. Its high-powered keyword tool makes it easy to find the ones you want to be ranking for. That’s not all though. It will also help you discover potential competitors. Then you can take a look at the keywords they’re using and decide if it’s worth going after them too. Don’t ever miss out on position changes for domains either. Going forward, you’ll know about all of these things right when they happen, allowing you to act immediately. semrush review

Specialized Projects

No software could possibly cover every single need your company is going to have where online data is concerned. The company behind SEMrush isn’t promoting their title as this kind of silver bullet either. For the vast majority of your research regarding market competitors, though, SEMrush is your answer. For those times when it can’t help, though, you’re still in luck. The SEO and SEM professionals at the company will be more than happy to help out. They can perform all kinds of custom jobs with extremely fast turnaround times. Just tell them what you need and your deadline.

Improve Your Marketing

If your company’s marketing is lacking, you may think the only way to improve it is by going out and hiring better people. That could definitely be a solution, but there’s no way it’s going to be a very affordable one. Furthermore, if your gamble doesn’t pay off, your budget and long-term prospects are going to be compromised. On the other hand, you could begin making SEMrush a regular part of your marketing efforts, just like so many other companies are currently doing. Aside from the fact that the software can help you find the best ways to use your marketing materials online, it can even help you create them in the first place. SEMrush can assist you with all of your research needs. It can even help you decide how best to phrase your copy. For small businesses that may not have the budget for a team of professional writers—or even one, in many cases—this can be a huge help. However, even those companies with marketing departments will be able to get more from their investment when they use SEMrush. It’s never been more important to localize your company’s SEO efforts if you’re hoping to find business in specific communities. Once again, SEMrush can help with this. You’ll be able to take solid copy and integrate it with the right SEO practices so that your local business shows up in search results for potential customers.

Know Your Competition

As we mentioned earlier, SEMrush helps you get a better read on your market, which includes what your competition is up to. Once again, this is something every business should be actively pursuing, but a lot of them don’t have the money to do. It’s a problem that could break many operations while their competitors take the lead. If you’re using this software, though, you can take a look at all the marketing trends that affect your outfit, including those your competitors may be looking at or even influencing. On top of that, how would you like to leave the guesswork out of your market analysis by knowing how many dollars your competitors are putting toward some of their efforts? Just like SEMrush will help you write better copy, it will also help you analyze that of your competition. You’ll need a lot fewer resources to handle the important task of going through every word your competitors use as a means of overtaking you.

Find More Publishers

No SEO strategy would be complete without the right emphasis on publishers. You need them to publish content for you, obviously, and you also want their backlinks. The right publisher can also work like a billboard too. It will help you get your marketing materials in front of the right people, which could make all the difference. This platform is going to help you do this much better. At the moment, you may not even know who the top advertisers and publishers are in your industry. That will leave your marketing efforts lacking, to say the least. It could also mean that your competition is scoring easy points with customers simply because they’re exploiting an opportunity you don’t know about. SEMrush will make sure that, going forward, you have the ability to spot these publishers and advertisers. You can even use this software to analyze the display ads your competitors are using. Find new publishers too as soon as they enter the market, so you can get to them long before any other business knows they’re there.

Build Stronger Backlinks

As we touched on earlier, you want backlinks and plenty of them. However, these backlinks also need to be high quality. Google and other search engines won’t reward you simply for having a site link to yours. These days, they’re far more interested in the amount of influence the site has that is linking back to yours and the nature of that link. Don’t risk putting all the time and energy into building these links if they’re not going to pay off. Simply use SEMrush for this important endeavor. By conducting an involved analysis of your links, you’ll know which ones are actually performing. Some companies will even find that it would be worthwhile to break some of theirs because search engines will punish you for having bad ones (e.g. if they come from a backlink farm). If your company isn’t currently conducting regular link audits, now’s the time to start. Just make sure you use SEMrush to do it. Aside from the backlinks you’re building, there could be countless other ones pointing to your site. Those you have no control over can still help improve your search engine results. Unfortunately, the actual content surrounding them could be telling your market some pretty awful things. With a solid link audit ran regularly, you’ll know what the world is saying about your company and have an easier time becoming a part of the conversation. Most importantly, when it’s time to start your next backlinking campaign, you’ll know where it makes the most sense to place them. Don’t leave this to chance and don’t just take the word of those who run the sites.

Improve Your Product Listing Ads

It should go without saying that product listing ads are invaluable for getting business from your customers. Unfortunately, not every company treats it as such. The natural outcome is that your business unnecessarily loses revenue because of one simple missed opportunity. Product listing ads are simple enough, too, when you’re using SEMrush. It’s easy to create your own to match your company’s specific needs. More than that, though, SEMrush is all about helping you outcompete the other companies in your market. When it comes to PLAs, it does this by showing you which of your competitors’ are performing the best. After that, it’s all about adopting their successful efforts and improving where you can. This alone could drastically change what you’re able to do. PLAs are a big part of how organizations draw money from Google Shopping. Are you currently making the most of this opportunity? If not, SEMrush can change that. Whether it’s showing you which PLA keywords you share with a competitor or finding any of the other ones another business has all to themselves, you’ll be able to fully optimize this powerful Google platform. semrush deal

Easy-to-Use Interface

Recall from the beginning that SEMrush was made by professionals in the industry for other professionals like you. As such, they went to great pains to ensure that the interface of this product wouldn’t cause any unnecessary problems. From charts to graphs to other visual representations, someone who has never done so much as used Google AdWords will be able to get in the saddle and begin benefiting from SEMrush in no time at all.

Save Money on SEMrush

At Cloudswave, we want to help our customers save even more money. That’s why we’re offering you a SEMrush coupon in order to help make costs even more affordable. With the already low price and an SEMrush discount, it’s our hope that every company will be able to start benefiting from this awesome product. Don’t lose customers unnecessarily because your business lacks the right tools for the digital age. With SEMrush, you’ll have everything you need to keep track of your competition and leverage every marketing opportunity you come across. With their unrivaled support, never worry that a question of yours will have to go unanswered for long. In fact, their support team may even be the solution you need for specialized projects and specific goals.
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iSpionage

Competitive Intelligence

No Cloudswave Editorial Review available yet.

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Moz Analytics

PromotionZone

No Cloudswave Editorial Review available yet.

Most Favorable User Review

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SEMrush

SEO & SEM
User review from
10
Bojan Savich
Jul 27, 2015

This is a life saver. The ability to see keyword ranksandprojected organic traffic for any website. We used it every day. This is essential for determining if a competitor presented to us by a client is in fact an "online competitor" or an "emotional competitor." SEMrush's data is key to helping our clients understand the online marketing they're competing in. This is indeed a great web-tool with little to no training needed.

Pros :

Easy to use, relevant data, fast,

Cons :

None

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iSpionage

Competitive Intelligence
User review from
10
Bojan Savich
Jul 27, 2015

All I can say that this service is amazing. It is a great solution for marketers who have existing businesses and want to analyze the competition. I use it and I know that many others are using it. It is great for affiliate marketers who want to know what kind of products are being promoted in a niche market.

Pros :

Great analysis tool, easy to use, fast

Cons :

None, I found this software to be really helpful

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Moz Analytics

PromotionZone
User review from
10
Matthew Veil
Jun 11, 2016

I started using Moz to not only get more in-depth tracking tools but to simplify the process while having more resources to learn local online marketing with. They are a great company with a great tool with a lot of insight into staying up to date with a tool that can handle a lot of up to date trends. Whether you have one company with multiple websites or are like me and manage multiple clients marketing campaigns, it's a great tool to have.

Pros :

  • They have very simple tracking tools that are super easy to get started with integrating to websites and what's even better is that you can find insight into local competitors as well.
  • The more information you have that is easy to understand with quick and easy access to the better as a marketer and or business owner and Moz provides that.
  • I like how automatic reports are emailed to my clients, most of which don't care to read but like how I can provide data into how they are doing.
  • Most of the time because of all these reports I end up having quarterly or yearly meetings and the common thought from my customers are,"Wow, you can bring a lot of insight and information to the table".
  • Competitor comparisons can be chosen by you and not by some auto generated tool, and you can see the difference no matter how big or small what competitors are doing in regards to link building, onsite search engine optimization or other key insight needed to market for my clients in direct relation to what other companies are doing locally.andnbsp;

Cons :

  • Not for the complete novice but still easy to get moving forward on. They offer a free trial, to begin with, but if you are getting into the online marketing, I would recommend reading up a lot of material in their free information section to know more about what you'll be dealing with.
  • I'd then would recommend the free trial and get a hold of people who have used it in their online community and see how much more you can apply it to your business.

Most Favorable Critic Review

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SEMrush

SEO & SEM
100
Krishna Moorthy D , Blogbeatz

Saturday 07 June 2014

Frankly speaking from my heart. This is an amazing tool which is going to change your company or blog for sure.All you have to do is purchase the tool ,do proper research and apply it to your website.If you are not experiencing any change then damn sure I’ll stop learning SEO. Aha ! I’m 100% sure about this tool and that’s the only reason I’m recommending you this product.

More about SEMrush
View all the SEMrush Critic Reviews
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iSpionage

Competitive Intelligence
75
ROBERT , Productivityist

Friday 29 July 2011

- Keyword monitoring is accurate and easy to read - Solid domain research - Great way to get a fast, high-level picture of what your competitors are doing - Campaign builder could save you a lot of time on account build out

More about iSpionage
View all the iSpionage Critic Reviews
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Moz Analytics

PromotionZone
100
Kevin , Drop Out Got Rich

Wednesday 13 March 2013

SEOmoz is a must Have Package For All Webmasters. I Strongly Recommend SEOmoz Pro.

More about Moz Analytics
View all the Moz Analytics Critic Reviews

Most Unfavorable Critic Review

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SEMrush

SEO & SEM

No critic review available yet for SEMrush .

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iSpionage

Competitive Intelligence

No critic review available yet for iSpionage .

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Moz Analytics

PromotionZone
50
Anonymous contribution , Target Internet

Thursday 31 October 2013

One of my criticisms of the SEOmoz tools has always been that they felt a bit style over substance. Moz analytics is still a beta product so I’m not going to be too harsh here but the toolset does to me still feel a bit empty and I’m not convinced there’s much of an improvement over the old Pro dashboard which Moz Analytics will replace. However some of the tools are excellent and the content is really useful for keeping you up to date.

More about Moz Analytics
View all the Moz Analytics Critic Reviews

Demo Video

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SEMrush Demo Video

SEO & SEM
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iSpionage Demo Video

Competitive Intelligence
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Moz Analytics Demo Video

PromotionZone

Screenshots

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iSpionage

Competitive Intelligence
Screenshot for iSpionage 4 screenshots available
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Moz Analytics

PromotionZone
Screenshot for Moz Analytics 4 screenshots available

Typical Customer

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SEMrush

SEO & SEM
  • Business
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iSpionage

Competitive Intelligence
  • Business
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Moz Analytics

PromotionZone
  • Business

Supported Devices

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SEMrush

SEO & SEM
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iSpionage

Competitive Intelligence
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Moz Analytics

PromotionZone

Supported Languages

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SEMrush

SEO & SEM
  • English
  • French
  • Spanish
  • Italian
  • German
  • Russian
  • Portuguese
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iSpionage

Competitive Intelligence
  • English
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Moz Analytics

PromotionZone
  • English

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