Software Comparison
Searchmetrics Suite vs WordStream

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Listed in : SEO & SEM

Searchmetrics Suite delivers enterprise SEO and content marketing recommendations, forecasting, analysis and reporting for companies that want potenti... Learn More

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Listed in : SEO & SEM

WordStream is an internet marketing software that provides you with Search Engine Marketing tools for SEO and pay-per-click (PPC).WordStream provides ... Learn More

Pricing Starting From

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Searchmetrics Suite

SEO & SEM

$ 69
For 1 Month / 1 user(s)

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WordStream

SEO & SEM

$ 249
For 1 Year / 1 user(s)

Available Features

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Searchmetrics Suite

SEO & SEM

Research Access without Limits

Subdomain, URL and Directory Analysis

From 3 Projects and 1,500 Keyword Queries scalable

Traffic and Conversion Forecast

Training and Support

API-Access

Show Product Details

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WordStream

SEO & SEM

Search spend: above $5,000- $10,000/mo

Call Tracking from WordStream

WordStream Smart Tools

PPC Landing Pages & Leads

Support

20 Min PPC Work Week Alerts

Reporting

Keyword Research Tools

Free Trial Availability

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Searchmetrics Suite

SEO & SEM

No Free Trial Available.

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WordStream

SEO & SEM

Most Favorable User Review

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Searchmetrics Suite

SEO & SEM
User review from
8
Sam Gooch
Nov 23, 2015

Searchmetrics is a great all-round tool for monitoring and progressing your online marketing strategy. In my opinion, the most value comes from the visibility index, which not only allows you to monitor your organic and paid visibility, but also that of your competitors, giving you great insights into how well your competitors are doing, and exactly when they hit peaks and troughs. Using this data, it’s possible to do some more digging to understand is there was a particular campaign that helped to give them the boost, allowing you to learn from their success.

Pros :

  • Search Metrics recently gave us an update, which allows you to include Google’s major algorithm updates, so you can easily spot whether a website was affected. This can also come in handy when carrying out a link audit, as you will want to steer clear of a link from a domain that was hit by Google’s Penguin update.
  • Another great feature of the Search Metrics Suite is the ability to use their keyword insights to identify opportunities. By ordering the keywords and by associated potential search volumes, you can quickly see a list of keywords that you already rank on page 2 or 3 of Google for. So by making lists, you can put these keywords on your radar and tweak your strategy to start targeting these keyword topics, by either tweaking your existing content or creating new content.
  • The tool can also be useful for reporting, with some nice graphs that show the spread of your positions, giving a quick snapshot of the average position for your keywords, along with historical data to highlight progress over time.
  • The pricing is quite reasonable, starting from $69 per month.

Cons :

  • The pricing uses a credit system which is quite confusing. While the search visibility index updates are generally quite reliable (same day each week), they are sometimes late with no information to say when to expect the updates. This can be very frustrating, particularly if you use the data for client reports.

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WordStream

SEO & SEM
User review from
9
Quentin Aisbett
Apr 12, 2016

Whether you're a newbie to managing Adwords struggling to get your head around the complexities to maximize your ROI or if you're a seasoned veteran looking for a software to save you some time on your PPC duties - Wordstream is a ripping solution. I was initially taken aback by the cost as the entry level plan is confronting if you don’t fully appreciate what it can do for you. But after taking a trial and then signing up and embarking on some basic training as part of their onboarding process, it was clear to see that this was going to maximize my ROI and save me time while doing it. But if you're only managing a small budget then it's not going to be for you. Its 20-minute PPC work week feature runs you through a few simple steps to add negatives, find keywords to add, optimize your bids, optimize your ads, and pause duplicates if they exist. Even if you're only going to use this one feature to manage your PPC, then you've saved yourself a whole lot of time.andnbsp; But beyond that you can manage your campaigns as you would from Adwords and if you want to invest more time than the 20 minute work week, then you should definitely monitor the Query Stream feature to find even more negatives to refine your bidding.Wordstream also has landing page templates, and you can set your conversion goals and start utilizing their scheduled reports. An absolute must for anyone managing search-based Adwords campaigns.

Pros :

  • The interface, in general, is easier to use than the native Adwords and Wordstream saves a ridiculous amount of time by finding new keyword opportunities to add and other keywords to place as negatives.

Cons :

  • It would be fantastic for Wordstream to provide the same campaign optimizing features to more than just Adwords search. The Shopping Campaign feature has been in BETA for what seems a long time now, and it's not something that does much for me. andnbsp;

Most Favorable Critic Review

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Searchmetrics Suite

SEO & SEM
100
Tony Leger , Ace Site Creator

Wednesday 31 December 1969

When it comes to software, research, and analytics for search engine marketers, one company, Search Metrics, stands above the rest. They boast the “largest, fastest database available for search and social marketing.” This means Search Metrics customers are going to have the best access to data, which can be a major advantage in the competitive world of search engine marketing.

More about Searchmetrics Suite
View all the Searchmetrics Suite Critic Reviews
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WordStream

SEO & SEM
100
Nicola Wheldrake , Custard Online Marketing

Tuesday 26 February 2013

Wordstream is a great organisation tool when it comes to managing a large number of accounts, but if you only run a few smaller accounts we think Wordstream is an unnecessary additional cost.

More about WordStream
View all the WordStream Critic Reviews

Most Unfavorable Critic Review

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Searchmetrics Suite

SEO & SEM

No critic review available yet for Searchmetrics Suite .

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WordStream

SEO & SEM
0
Anonymous contribution , GetApp

Monday 30 November -1

More about WordStream
View all the WordStream Critic Reviews

Demo Video

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Searchmetrics Suite Demo Video

SEO & SEM
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WordStream Demo Video

SEO & SEM

Screenshots

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Searchmetrics Suite

SEO & SEM
Screenshot for Searchmetrics Suite 4 screenshots available

Typical Customer

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Searchmetrics Suite

SEO & SEM
  • Business
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WordStream

SEO & SEM
  • Business

Supported Devices

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Searchmetrics Suite

SEO & SEM
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WordStream

SEO & SEM

Supported Languages

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Searchmetrics Suite

SEO & SEM
  • English
  • German
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WordStream

SEO & SEM
  • English

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