Software Comparison
Screaming Frog SEO Spider vs Link Prospector vs Monitor Backlinks vs Web CEO

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Listed in : Competitive Intelligence

Screaming Frog SEO Spider analyzes thoroughly internal and external backlinks, as well as site images, CSS, scripts and applications and provides deta... Learn More


Listed in : Competitive Intelligence

Link Prospector is one of the first tools to use Raven’s improved API to export links to your account. Raven provides a unique API key for each prof... Learn More


Listed in : Competitive Intelligence

Monitor Backlinks offers a set of easy-to-use tools for helping SEOs, freelancers, entrepreneurs, and marketers, grow their online presence and get go... Learn More


Listed in : Competitive Intelligence

Web CEO is a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. These tools, along with a detailed SEO Roadmap, wil... Learn More

Pricing Starting From

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Screaming Frog SEO Spider

SEO & SEM

$ 150.38
Single payment / 1 user(s)

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Link Prospector

SEO & SEM

Free Plan

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Monitor Backlinks

SEO & SEM

$ 19.9
For 1 Month / 1 user(s)

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Web CEO

Competitive Intelligence

Free Plan

Available Features

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Screaming Frog SEO Spider

SEO & SEM

The 500 URI crawl limit is removed

You can access ALL the configuration options

You can save and re-upload crawls

You can search for anything in the source code of a website with the custom source code search feature

You get support for any technical issues with the software

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Link Prospector

SEO & SEM

120 credits/month

Take full control of your query parameters

Use the keyword combiner tool to build massive query lists fast

Export your results and incorporate them into your existing workflow

Raven Integration

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Monitor Backlinks

SEO & SEM

SEO AutoDiscover Domains : 10

Websites : Unlimited

Links : 25.000

Competitors : 6

Top competitors links : 1.500

Credits : 10

No credit card required

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Web CEO

Competitive Intelligence

2 Projects

6 Keywords in Rank Checker

4 Keywords in Social Buzz Tracker

40 Analyzed Backlinks

200 Crawled Pages

1 Free SEO Lead / day

No Scheduled Report Scanning

Report Branding

No multi-user access

Free Trial Availability

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Screaming Frog SEO Spider

SEO & SEM
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Link Prospector

SEO & SEM
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Monitor Backlinks

SEO & SEM
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Web CEO

Competitive Intelligence

Cloudswave Editorial Review

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Screaming Frog SEO Spider

SEO & SEM

No Cloudswave Editorial Review available yet.

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Link Prospector

SEO & SEM

No Cloudswave Editorial Review available yet.

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Monitor Backlinks

SEO & SEM

No Cloudswave Editorial Review available yet.

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Web CEO

Competitive Intelligence

Web CEO Review by Cloudswave

In online marketing, search engine optimization (SEO) is a vital marketing strategy that helps businesses gain better search visibility for their brand, products, or services. Proof of SEO’s importance is Google now processing at least 2 trillion searches per year from 2012’s 1.2 trillion. A recent Nielsen survey also found that most shoppers research online before making a purchase, i.e., look up product information, compare prices, or click ads to find out more.

SEO is a technical field that heavily relies on data mined from a myriad of sources. But manually gathering data for crunching and analysis isn’t the best use of your team’s time, and hence the need for SEO tools to lighten the load for marketers.

One such SEO software is WebCEO, which carries a comprehensive suite of SEO tools that both beginner and expert SEOs can use to boost their sites’ online rankings. Tools included are keyword research, internal links optimization, backlink quality check, toxic links identification and removal, among many others. WebCEO is both a desktop and web service, and this review will focus on the web version.

Setup and Implementation

add a new project

Because WebCEO resides in the cloud, there’s no software download and installation necessary. All you need is sign up for an account and you’re ready to analyze and optimize the SEO health of your websites – anytime, anywhere. To test drive the application, sign up for a free account to see if it fits your needs.

WebCEO Dashboard

dashboard

When you log in to WebCEO, the dashboard shows you a snapshot of your current projects, and depending on the widgets you’ve chosen at setup (which you can also edit as you go), you get a high-level view of the SEO status of your websites.

For example:

  • Did your sites’ rankings or total backlinks go up or down since they were last scanned?
  • How many broken links need fixing?
  • How many people visited the website last week?
  • How many likes, shares, and comments have your Facebook and Google+ pages garnered over time?

For a more granular look into the data, click on the site’s name. From the drop-down menu to the right of the site’s name, select the appropriate SEO tool to, say, assess a keyword’s efficiency index or spy on a competitor’s keywords or backlink profile.

Should you need to add another website to analyze and optimize, click on the Add Project button, and the widgets you choose can be arranged any way you want, with the data filtered according to what you only need shown.

add widget

The dashboard is also where you tweak your account’s settings, upload a logo for interface and report branding, enable the WebCEO API access if you need WebCEO data streamed to an in-house or third-party application, check your billing profile and history, configure the interface’s language settings, activate the white-label domain service, and more.

The Reports menu on the right-hand side of the dashboard lets you manage consolidated PDF and CSV reports, create email alerts, and design your branded reports’ layout. The Users menu, which is to the right of the Reports menu, allows you to create groups, add users, configure user roles, and create project scan limits for certain user profiles to save on scanning costs.

Agency Tools

White-Label Domain

For agencies offering SEO services, WebCEO functions as a one-stop shop for all your clients’ SEO needs. Aside from consolidated SEO reports that you can brand accordingly, WebCEO offers a white-label platform that gives your teams and clients access to a custom domain or subdomain that hosts their web-based SEO tools.

If you’re a SaaS company seeking to avoid the added costs of developing your own SEO tools, this feature lets you provide a self-service SEO portal to your clients as a value-added service.

Sales Lead Generation

seo lead generation

Another agency feature worth noting is the customizable SEO audit button that you can place anywhere on your site. Visitors can then click on the button to request a free audit report. Use this as an opportunity to gather their contact information, offer your services, and turn them into paying customers. The SEO reports are personalized with your brand colors and logo, without any mention of WebCEO.

SEO Tools

If just one word is allowed to describe WebCEO, that would be “versatility.” Its built-in SEO tools cover a gamut of uses – from keyword analysis to competitor research, from on-page optimization to devising a backlink strategy, from social buzz monitoring to technical site audits. Once you find your way around it, you get good value for your money.

WebCEO’s tools fall under four buckets: Site Audit, Link Building, Social Metrics, and Marketing Analytics.

Site Audit

on-page optimization

When it comes to search engine marketing, keywords will never go out of style – at least not in the foreseeable future – regardless of the many different ways the search engines tweak their algorithms.

WebCEO shows you your competitor’s keywords, provides suggestions on which keywords to use for better rankings, lets you create local search parameters to track how your keywords rank in a particular geographic region, and you can perform technical website audits, such as for broken links, URL errors, server issues, page access issues, and so on. It also presents error trends in graphical format so you know, even at a glance, what’s happening over time.

Included in the Site Audit category are keyword research, internal links optimization, technical audit, SEO analysis, and sitemap generation.

Link Building

Quality backlinks improve a site’s search visibility, and WebCEO sees to it that all links pointing back to your site do not harm its integrity. The Backlink Quality Checker lets you weed out toxic links and report them to Google in a few clicks. The Backlink Competitor Spy lets you check your competitors’ backlinks and sort them according to trust flow, allowing you to then perform needed actions to ensure you have links coming from trusted pages on the internet.

For the Link Building category, tools you get conduct backlink quality checks, competitor backlink intelligence, monitoring of specific links, and content submission.

Social Metrics

While distinct in their uses and objectives, social media and SEO work well together. They form the pillars of an effective online marketing strategy. WebCEO, through its web buzz monitoring tool, lists all the blogs and online publications that talk about the keywords you’re looking for, which is the first step in finding people and partners who could write about your product or service.

It also has a Twitter buzz monitoring feature that shows you all the Twitter profiles mentioning the keywords that matter to you. Depending on how relevant they are to your industry or purpose, it helps you identify the people and entities to follow and engage with, the tweets to retweet to your audience, and so on.

The Social Metrics category includes web buzz monitoring, social engagement, and Facebook insights.

Marketing Analytics

WebCEO’s rank tracking functionality lets you monitor how your keywords rank on selected search engines and locales and devices, how your site fares against competitors, and if your ranking positions are improving compared to previous scans.

The web analytics feature pulls your site’s data from Google Analytics (you’ll have to authorize WebCEO to enable this), as well as competitor traffic ranking from Alexa and compete.com. The competitor metrics tool provides a graphical overview of your site’s position versus competitors in terms of total backlinks, average ranking, and traffic.

Marketing Analytics covers rank tracking, web analytics, Google Search Console, and competitor metrics.

Who Should Use WebCEO

WebCEO is a tool that works for businesses of various sizes in a variety of industries. It’s perfect for freelancers, SEO agencies, in-house SEO teams, and software startups.

Why WebCEO

Aside from the software being readily accessible in the cloud, WebCEO carries all the SEO tools agencies need to provide top-notch SEO services to their customers. Its tiered subscription scheme allows freelancers and startups to begin with the most cost-effective option, then scale up as their business grows. A forever free account with limited features is likewise available.

Most Favorable User Review

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Screaming Frog SEO Spider

SEO & SEM
User review from
10
Steve Miller
Sep 21, 2015

Screaming Frog is one of the easiest to use and most comprehensive crawling software packages on the market. It thoroughly crawls a site with lots of options, including options to extract data from the site for other users, or to check to see which pages have specific types of content. The program is also constantly being updated with new and useful features. Some useful features that have been added in the past year: visual representations of responses and errors, the ability to extract information directly from websites with regular expressions, the ability to selectively ignore the robots.txt file to gather additional information, and more. If you are looking for a tool that will give you a solid view of an entire site with lists of errors on the site in a comprehensive and exportable fashion, this is the tool for you. Here are some of the types of errors it can detect and export: 300 level errors, 400 level errors, 500 level errors, URLs with underscores or capital layers, duplicate URLs, URLs with parameters, URLs that are too long, missing or duplicate titles, titles too long or too short, titles same as the H1, multiple titles on one page, missing or duplicate descriptions, descriptions too long or too short, multiple descriptions on one page, missing H1s or H2s, duplicate H1s or H2s, H1s or H2s too long, multiple H1s or H2s on the page, and more.

Pros :

- Extensive crawler - Easy to use - Lots of options - Exporting is widely available and covers everything for the premium version - Frequent updates included in the price

Cons :

- Costs annually to keep using the premium version - Uses up a lot of memory for large sites - Increasing the memory limit is non-intuitive

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Link Prospector

SEO & SEM

No favorable user review available yet for Link Prospector.

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Monitor Backlinks

SEO & SEM

No favorable user review available yet for Monitor Backlinks.

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Web CEO

Competitive Intelligence

No favorable user review available yet for Web CEO .

Most Favorable Critic Review

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Screaming Frog SEO Spider

SEO & SEM
100
Kevin Vertommen , Tuts+

Thursday 24 July 2014

It’s a great tool to help you optimize a website and boost its performance in search result pages. Additionally; it’s completely free, so it should be a mandatory tool in every web designer’s toolbox!

More about Screaming Frog SEO Spider
View all the Screaming Frog SEO Spider Critic Reviews
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Link Prospector

SEO & SEM
100
Adam Henige , Net Vantage Marketing

Wednesday 31 December 1969

Link Prospector is remarkably easy to use and tremendously powerful. If you're struggling to scale your link building operations, you owe yourself at least the free trial of Link Prospector.

More about Link Prospector
View all the Link Prospector Critic Reviews
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Monitor Backlinks

SEO & SEM
100
Barry Adams , State of Digital

Monday 23 June 2014

Monitor Backlinks adds a certain touch of class to the SEO tool pantheon, and I for one are very likely to keep using it for the foreseeable future.

More about Monitor Backlinks
View all the Monitor Backlinks Critic Reviews
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Web CEO

Competitive Intelligence
100
Pete Prestipino , Website Magazine

Tuesday 05 April 2011

Thanks to a strong system and a competitive price point, Web CEO Online is ideal for webmasters, stand-alone SEO specialists and even large marketing agencies.

More about Web CEO
View all the Web CEO Critic Reviews

Demo Video

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Screaming Frog SEO Spider Demo Video

SEO & SEM
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Link Prospector Demo Video

SEO & SEM
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Monitor Backlinks Demo Video

SEO & SEM
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Web CEO Demo Video

Competitive Intelligence

No Demo Video Available.

Screenshots

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Screaming Frog SEO Spider

SEO & SEM
Screenshot for Screaming Frog SEO Spider 4 screenshots available
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Monitor Backlinks

SEO & SEM
Screenshot for Monitor Backlinks 5 screenshots available
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Web CEO

Competitive Intelligence
Screenshot for Web CEO 4 screenshots available

Typical Customer

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Screaming Frog SEO Spider

SEO & SEM
  • Business
  • Personal Use
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Link Prospector

SEO & SEM
  • Business
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Monitor Backlinks

SEO & SEM
  • Business
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Web CEO

Competitive Intelligence
  • Business
  • Personal Use

Supported Devices

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Screaming Frog SEO Spider

SEO & SEM
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Link Prospector

SEO & SEM
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Monitor Backlinks

SEO & SEM
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Web CEO

Competitive Intelligence

Supported Languages

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Screaming Frog SEO Spider

SEO & SEM
  • English
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Link Prospector

SEO & SEM
  • English
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Monitor Backlinks

SEO & SEM
  • English
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Web CEO

Competitive Intelligence
  • English
  • French
  • Spanish
  • Italian
  • German
  • Russian
  • Chinese
  • Portuguese

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