Software Comparison
RankWatch vs SEO Toolkit vs Moz Analytics vs Web CEO

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Listed in : Competitive Intelligence

Rankwatch is an SEO Management Platform which aims at automating processes of Digital Agencies all over the world, using its features which have Artif... Learn More

Free Trial

Listed in : Competitive Intelligence

For Web developers, hosting providers, and Web server administrators, SEO Toolkit serves to increase the relevance of their websites in search results... Learn More


Listed in : Competitive Intelligence

Moz Analytics is an extension of the original product SEOMoz PRO platform; the latter mainly focused on organic search data.Moz offers robust APIs for... Learn More


Listed in : Competitive Intelligence

Web CEO is a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. These tools, along with a detailed SEO Roadmap, wil... Learn More

Pricing Starting From

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RankWatch

Competitive Intelligence

$ 29
For 1 Month / 1 user(s)

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SEO Toolkit

SEO & SEM

Free Plan

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Moz Analytics

PromotionZone

$ 99
For 2 Months / 1 user(s)

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Web CEO

Competitive Intelligence

Free Plan

Available Features

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RankWatch

Competitive Intelligence

7500 Keywords

Daily Rank Refresh

Local/City Rank Tracking

Automated Alerts

White Label Reporting

Multiple Logins

Competitor Analysis

100% White Label Interface

Account Manager

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SEO Toolkit

SEO & SEM

Increase Website Traffic and Revenue

Influence and Update Search Engines

Improve Customer Experience

Analyze Your Website

Generate Detailed Reports

Manage Search Engine Access

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Moz Analytics

PromotionZone

100 Moz Analytics Campaigns

7,500 Keywords

1,250,000 Crawled Pages

Includes Branded Reports

150 Social Accounts

Unlimited Seats

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Web CEO

Competitive Intelligence

2 Projects

6 Keywords in Rank Checker

4 Keywords in Social Buzz Tracker

40 Analyzed Backlinks

200 Crawled Pages

1 Free SEO Lead / day

No Scheduled Report Scanning

Report Branding

No multi-user access

Free Trial Availability

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RankWatch

Competitive Intelligence
Free Trial Available
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SEO Toolkit

SEO & SEM
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Moz Analytics

PromotionZone
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Web CEO

Competitive Intelligence

Cloudswave Editorial Review

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RankWatch

Competitive Intelligence

No Cloudswave Editorial Review available yet.

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SEO Toolkit

SEO & SEM

No Cloudswave Editorial Review available yet.

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Moz Analytics

PromotionZone

No Cloudswave Editorial Review available yet.

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Web CEO

Competitive Intelligence

Web CEO Review by Cloudswave

In online marketing, search engine optimization (SEO) is a vital marketing strategy that helps businesses gain better search visibility for their brand, products, or services. Proof of SEO’s importance is Google now processing at least 2 trillion searches per year from 2012’s 1.2 trillion. A recent Nielsen survey also found that most shoppers research online before making a purchase, i.e., look up product information, compare prices, or click ads to find out more.

SEO is a technical field that heavily relies on data mined from a myriad of sources. But manually gathering data for crunching and analysis isn’t the best use of your team’s time, and hence the need for SEO tools to lighten the load for marketers.

One such SEO software is WebCEO, which carries a comprehensive suite of SEO tools that both beginner and expert SEOs can use to boost their sites’ online rankings. Tools included are keyword research, internal links optimization, backlink quality check, toxic links identification and removal, among many others. WebCEO is both a desktop and web service, and this review will focus on the web version.

Setup and Implementation

add a new project

Because WebCEO resides in the cloud, there’s no software download and installation necessary. All you need is sign up for an account and you’re ready to analyze and optimize the SEO health of your websites – anytime, anywhere. To test drive the application, sign up for a free account to see if it fits your needs.

WebCEO Dashboard

dashboard

When you log in to WebCEO, the dashboard shows you a snapshot of your current projects, and depending on the widgets you’ve chosen at setup (which you can also edit as you go), you get a high-level view of the SEO status of your websites.

For example:

  • Did your sites’ rankings or total backlinks go up or down since they were last scanned?
  • How many broken links need fixing?
  • How many people visited the website last week?
  • How many likes, shares, and comments have your Facebook and Google+ pages garnered over time?

For a more granular look into the data, click on the site’s name. From the drop-down menu to the right of the site’s name, select the appropriate SEO tool to, say, assess a keyword’s efficiency index or spy on a competitor’s keywords or backlink profile.

Should you need to add another website to analyze and optimize, click on the Add Project button, and the widgets you choose can be arranged any way you want, with the data filtered according to what you only need shown.

add widget

The dashboard is also where you tweak your account’s settings, upload a logo for interface and report branding, enable the WebCEO API access if you need WebCEO data streamed to an in-house or third-party application, check your billing profile and history, configure the interface’s language settings, activate the white-label domain service, and more.

The Reports menu on the right-hand side of the dashboard lets you manage consolidated PDF and CSV reports, create email alerts, and design your branded reports’ layout. The Users menu, which is to the right of the Reports menu, allows you to create groups, add users, configure user roles, and create project scan limits for certain user profiles to save on scanning costs.

Agency Tools

White-Label Domain

For agencies offering SEO services, WebCEO functions as a one-stop shop for all your clients’ SEO needs. Aside from consolidated SEO reports that you can brand accordingly, WebCEO offers a white-label platform that gives your teams and clients access to a custom domain or subdomain that hosts their web-based SEO tools.

If you’re a SaaS company seeking to avoid the added costs of developing your own SEO tools, this feature lets you provide a self-service SEO portal to your clients as a value-added service.

Sales Lead Generation

seo lead generation

Another agency feature worth noting is the customizable SEO audit button that you can place anywhere on your site. Visitors can then click on the button to request a free audit report. Use this as an opportunity to gather their contact information, offer your services, and turn them into paying customers. The SEO reports are personalized with your brand colors and logo, without any mention of WebCEO.

SEO Tools

If just one word is allowed to describe WebCEO, that would be “versatility.” Its built-in SEO tools cover a gamut of uses – from keyword analysis to competitor research, from on-page optimization to devising a backlink strategy, from social buzz monitoring to technical site audits. Once you find your way around it, you get good value for your money.

WebCEO’s tools fall under four buckets: Site Audit, Link Building, Social Metrics, and Marketing Analytics.

Site Audit

on-page optimization

When it comes to search engine marketing, keywords will never go out of style – at least not in the foreseeable future – regardless of the many different ways the search engines tweak their algorithms.

WebCEO shows you your competitor’s keywords, provides suggestions on which keywords to use for better rankings, lets you create local search parameters to track how your keywords rank in a particular geographic region, and you can perform technical website audits, such as for broken links, URL errors, server issues, page access issues, and so on. It also presents error trends in graphical format so you know, even at a glance, what’s happening over time.

Included in the Site Audit category are keyword research, internal links optimization, technical audit, SEO analysis, and sitemap generation.

Link Building

Quality backlinks improve a site’s search visibility, and WebCEO sees to it that all links pointing back to your site do not harm its integrity. The Backlink Quality Checker lets you weed out toxic links and report them to Google in a few clicks. The Backlink Competitor Spy lets you check your competitors’ backlinks and sort them according to trust flow, allowing you to then perform needed actions to ensure you have links coming from trusted pages on the internet.

For the Link Building category, tools you get conduct backlink quality checks, competitor backlink intelligence, monitoring of specific links, and content submission.

Social Metrics

While distinct in their uses and objectives, social media and SEO work well together. They form the pillars of an effective online marketing strategy. WebCEO, through its web buzz monitoring tool, lists all the blogs and online publications that talk about the keywords you’re looking for, which is the first step in finding people and partners who could write about your product or service.

It also has a Twitter buzz monitoring feature that shows you all the Twitter profiles mentioning the keywords that matter to you. Depending on how relevant they are to your industry or purpose, it helps you identify the people and entities to follow and engage with, the tweets to retweet to your audience, and so on.

The Social Metrics category includes web buzz monitoring, social engagement, and Facebook insights.

Marketing Analytics

WebCEO’s rank tracking functionality lets you monitor how your keywords rank on selected search engines and locales and devices, how your site fares against competitors, and if your ranking positions are improving compared to previous scans.

The web analytics feature pulls your site’s data from Google Analytics (you’ll have to authorize WebCEO to enable this), as well as competitor traffic ranking from Alexa and compete.com. The competitor metrics tool provides a graphical overview of your site’s position versus competitors in terms of total backlinks, average ranking, and traffic.

Marketing Analytics covers rank tracking, web analytics, Google Search Console, and competitor metrics.

Who Should Use WebCEO

WebCEO is a tool that works for businesses of various sizes in a variety of industries. It’s perfect for freelancers, SEO agencies, in-house SEO teams, and software startups.

Why WebCEO

Aside from the software being readily accessible in the cloud, WebCEO carries all the SEO tools agencies need to provide top-notch SEO services to their customers. Its tiered subscription scheme allows freelancers and startups to begin with the most cost-effective option, then scale up as their business grows. A forever free account with limited features is likewise available.

Most Favorable User Review

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RankWatch

Competitive Intelligence

No favorable user review available yet for RankWatch.

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SEO Toolkit

SEO & SEM

No favorable user review available yet for SEO Toolkit.

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Moz Analytics

PromotionZone
User review from
10
Matthew Veil
Jun 11, 2016

I started using Moz to not only get more in-depth tracking tools but to simplify the process while having more resources to learn local online marketing with. They are a great company with a great tool with a lot of insight into staying up to date with a tool that can handle a lot of up to date trends. Whether you have one company with multiple websites or are like me and manage multiple clients marketing campaigns, it's a great tool to have.

Pros :

  • They have very simple tracking tools that are super easy to get started with integrating to websites and what's even better is that you can find insight into local competitors as well.
  • The more information you have that is easy to understand with quick and easy access to the better as a marketer and or business owner and Moz provides that.
  • I like how automatic reports are emailed to my clients, most of which don't care to read but like how I can provide data into how they are doing.
  • Most of the time because of all these reports I end up having quarterly or yearly meetings and the common thought from my customers are,"Wow, you can bring a lot of insight and information to the table".
  • Competitor comparisons can be chosen by you and not by some auto generated tool, and you can see the difference no matter how big or small what competitors are doing in regards to link building, onsite search engine optimization or other key insight needed to market for my clients in direct relation to what other companies are doing locally.andnbsp;

Cons :

  • Not for the complete novice but still easy to get moving forward on. They offer a free trial, to begin with, but if you are getting into the online marketing, I would recommend reading up a lot of material in their free information section to know more about what you'll be dealing with.
  • I'd then would recommend the free trial and get a hold of people who have used it in their online community and see how much more you can apply it to your business.

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Web CEO

Competitive Intelligence

No favorable user review available yet for Web CEO .

Most Unfavorable User Review

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RankWatch

Competitive Intelligence
  • User review from
    0
    Solomon Kleinsmith
    Feb 20, 2015

    I've tried just about every SEO rank tracker out there. Rank Watch worked well for a while, started to get terribly buggy, got even worse, then after two months of unfixed glitching and interfering with client work - I cancelled my account. Lo and behold, a few weeks later, I still was charged. I reported them to PayPal - avoid at all costs. There are plenty of better options - personally I like Bright Local the most, and and Pro Rank Tracker is better, and has been reliable since they were in free beta testing, if you just want a bare bones rank tracker.

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    SEO Toolkit

    SEO & SEM

    No unfavorable user review available yet for SEO Toolkit.

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    Moz Analytics

    PromotionZone

    No unfavorable user review available yet for Moz Analytics.

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    Web CEO

    Competitive Intelligence

    No unfavorable user review available yet for Web CEO .

    Most Favorable Critic Review

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    RankWatch

    Competitive Intelligence
    75
    Moosa Hemani , SETalks

    Tuesday 11 December 2012

    The results went amazingly awesome and rankings were pretty much accurate.

    More about RankWatch
    View all the RankWatch Critic Reviews
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    SEO Toolkit

    SEO & SEM
    100
    Chris Simmance , Koozai

    Monday 15 April 2013

    Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! 

    More about SEO Toolkit
    View all the SEO Toolkit Critic Reviews
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    Moz Analytics

    PromotionZone
    100
    Kevin , Drop Out Got Rich

    Wednesday 13 March 2013

    SEOmoz is a must Have Package For All Webmasters. I Strongly Recommend SEOmoz Pro.

    More about Moz Analytics
    View all the Moz Analytics Critic Reviews
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    Web CEO

    Competitive Intelligence
    100
    Pete Prestipino , Website Magazine

    Tuesday 05 April 2011

    Thanks to a strong system and a competitive price point, Web CEO Online is ideal for webmasters, stand-alone SEO specialists and even large marketing agencies.

    More about Web CEO
    View all the Web CEO Critic Reviews

    Most Unfavorable Critic Review

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    RankWatch

    Competitive Intelligence

    No critic review available yet for RankWatch .

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    SEO Toolkit

    SEO & SEM

    No critic review available yet for SEO Toolkit .

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    Moz Analytics

    PromotionZone
    50
    Anonymous contribution , Target Internet

    Thursday 31 October 2013

    One of my criticisms of the SEOmoz tools has always been that they felt a bit style over substance. Moz analytics is still a beta product so I’m not going to be too harsh here but the toolset does to me still feel a bit empty and I’m not convinced there’s much of an improvement over the old Pro dashboard which Moz Analytics will replace. However some of the tools are excellent and the content is really useful for keeping you up to date.

    More about Moz Analytics
    View all the Moz Analytics Critic Reviews
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    Web CEO

    Competitive Intelligence

    No critic review available yet for Web CEO .

    Demo Video

    screenshot for RankWatch

    RankWatch Demo Video

    Competitive Intelligence
    screenshot for SEO Toolkit

    SEO Toolkit Demo Video

    SEO & SEM
    screenshot for Moz Analytics

    Moz Analytics Demo Video

    PromotionZone
    screenshot for Web CEO

    Web CEO Demo Video

    Competitive Intelligence

    No Demo Video Available.

    Screenshots

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    RankWatch

    Competitive Intelligence
    Screenshot for RankWatch 4 screenshots available
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    Screenshot for Moz Analytics 4 screenshots available
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    Web CEO

    Competitive Intelligence
    Screenshot for Web CEO 4 screenshots available

    Typical Customer

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    RankWatch

    Competitive Intelligence
    • Business
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    SEO Toolkit

    SEO & SEM
    • Personal Use
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    Moz Analytics

    PromotionZone
    • Business
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    Web CEO

    Competitive Intelligence
    • Business
    • Personal Use

    Supported Devices

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
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    Web CEO

    Competitive Intelligence

    Supported Languages

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    RankWatch

    Competitive Intelligence
    • English
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    SEO Toolkit

    SEO & SEM
    • English
    • German
    • Russian
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    • English
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    Web CEO

    Competitive Intelligence
    • English
    • French
    • Spanish
    • Italian
    • German
    • Russian
    • Chinese
    • Portuguese

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