Software Comparison
RankWatch vs Raven vs SEO Toolkit vs Moz Analytics

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Listed in :

Rankwatch is an SEO Management Platform which aims at automating processes of Digital Agencies all over the world, using its features which have Artif... Learn More

Free Trial

Listed in :

Raven Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media, PPC and other Internet marketing... Learn More

Free Trial

Listed in :

For Web developers, hosting providers, and Web server administrators, SEO Toolkit serves to increase the relevance of their websites in search results... Learn More


Listed in :

Moz Analytics is an extension of the original product SEOMoz PRO platform; the latter mainly focused on organic search data.Moz offers robust APIs for... Learn More

Pricing Starting From

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RankWatch

Competitive Intelligence

$ 29
For 1 Month / 1 user(s)

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Raven

SEO & SEM

$ 99
For 1 Month / 4 user(s)

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SEO Toolkit

SEO & SEM

Free Plan

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Moz Analytics

PromotionZone

$ 99
For 2 Months / 1 user(s)

Available Features

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RankWatch

Competitive Intelligence

7500 Keywords

Daily Rank Refresh

Local/City Rank Tracking

Automated Alerts

White Label Reporting

Multiple Logins

Competitor Analysis

100% White Label Interface

Account Manager

screenshot for Raven

Raven

SEO & SEM

Unlimited users

Unlimited marketing campaigns

Unlimited access to 20+ SEO, social, PPC and content marketing tools

Unlimited automated, branded reports

50 social monitoring searches

Free email-based help and training

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SEO Toolkit

SEO & SEM

Increase Website Traffic and Revenue

Influence and Update Search Engines

Improve Customer Experience

Analyze Your Website

Generate Detailed Reports

Manage Search Engine Access

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Moz Analytics

PromotionZone

100 Moz Analytics Campaigns

7,500 Keywords

1,250,000 Crawled Pages

Includes Branded Reports

150 Social Accounts

Unlimited Seats

Free Trial Availability

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RankWatch

Competitive Intelligence
Free Trial Available
screenshot for Moz Analytics

Raven

SEO & SEM
Free Trial Available
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SEO Toolkit

SEO & SEM
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Moz Analytics

PromotionZone

Most Favorable User Review

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RankWatch

Competitive Intelligence

No favorable user review available yet for RankWatch.

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Raven

SEO & SEM
User review from
9
Eric Poulin
Oct 28, 2015

An easy way to aggregate google analytics, Bing Analytics, AdWords results, webmaster (search console) data, and the custom pieces I need to add every month -- all in one place in a repeatable way. This has taken a full day's work for client reports down to about 2-3 hours doing client reports. I also use the Site Audit as a pre-sales/upsell tool to show clients that there is work that can be done and how I've improved their SEO. They also have reporting on email metrics from all of the top email providers. Additionally, they have a keyword manager and competitor manager so you can keep track of how your doing compared to your competitors.

Pros :

  • Easy to use.
  • If you sign up for an agency account, you can setup branded, scheduled reports.
  • The reports are not simply PDFs... they are live / interactive reports for clients. Integration with all major analytics, PPC, and other sources, including integration with Google Webmaster Tools (Search Console).
  • Social media integration also (if you have admin access to the social media profile).
  • Social media include not only Facebook and Twitter but also LinkedIn and YouTube stats.
  • You can order content from the linked content provider (costs money) if you want to have everything in one place.
  • URLs for reports are permanent, but can represent live data (depending on how its setup).
  • You could send a report to a client and reuse that same URL every period and have the data just update live.
  • Adding additional web properties is very simple, and you can copy report templates from other properties.

Cons :

  • Need to reset GWT authentication regularly... but this is not their fault... Google keeps changing things.
  • Custom section of client report is slightly glitchy - when I add a new URL, it overwrites my description from my saved template... but workable.

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SEO Toolkit

SEO & SEM

No favorable user review available yet for SEO Toolkit.

screenshot for Moz Analytics

Moz Analytics

PromotionZone
User review from
10
Matthew Veil
Jun 11, 2016

I started using Moz to not only get more in-depth tracking tools but to simplify the process while having more resources to learn local online marketing with. They are a great company with a great tool with a lot of insight into staying up to date with a tool that can handle a lot of up to date trends. Whether you have one company with multiple websites or are like me and manage multiple clients marketing campaigns, it's a great tool to have.

Pros :

  • They have very simple tracking tools that are super easy to get started with integrating to websites and what's even better is that you can find insight into local competitors as well.
  • The more information you have that is easy to understand with quick and easy access to the better as a marketer and or business owner and Moz provides that.
  • I like how automatic reports are emailed to my clients, most of which don't care to read but like how I can provide data into how they are doing.
  • Most of the time because of all these reports I end up having quarterly or yearly meetings and the common thought from my customers are,"Wow, you can bring a lot of insight and information to the table".
  • Competitor comparisons can be chosen by you and not by some auto generated tool, and you can see the difference no matter how big or small what competitors are doing in regards to link building, onsite search engine optimization or other key insight needed to market for my clients in direct relation to what other companies are doing locally.andnbsp;

Cons :

  • Not for the complete novice but still easy to get moving forward on. They offer a free trial, to begin with, but if you are getting into the online marketing, I would recommend reading up a lot of material in their free information section to know more about what you'll be dealing with.
  • I'd then would recommend the free trial and get a hold of people who have used it in their online community and see how much more you can apply it to your business.

Most Unfavorable User Review

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RankWatch

Competitive Intelligence
  • User review from
    0
    Solomon Kleinsmith
    Feb 20, 2015

    I've tried just about every SEO rank tracker out there. Rank Watch worked well for a while, started to get terribly buggy, got even worse, then after two months of unfixed glitching and interfering with client work - I cancelled my account. Lo and behold, a few weeks later, I still was charged. I reported them to PayPal - avoid at all costs. There are plenty of better options - personally I like Bright Local the most, and and Pro Rank Tracker is better, and has been reliable since they were in free beta testing, if you just want a bare bones rank tracker.

  • screenshot for Raven

    Raven

    SEO & SEM

    No unfavorable user review available yet for Raven.

    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM

    No unfavorable user review available yet for SEO Toolkit.

    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone

    No unfavorable user review available yet for Moz Analytics.

    Most Favorable Critic Review

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    75
    Moosa Hemani , SETalks

    Tuesday 11 December 2012

    The results went amazingly awesome and rankings were pretty much accurate.

    More about RankWatch
    View all the RankWatch Critic Reviews
    screenshot for Raven

    Raven

    SEO & SEM
    100
    Anonymous contribution , AppAppeal

    Wednesday 24 August 2011

    Raven Tools is ideal for users who need to find an effective way to monitor their online marketing efforts. The application covers SEO and social media as well as general online advertising. Users who also have Google AdWords accounts can really appreciate the integration features.

    More about Raven
    View all the Raven Critic Reviews
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM
    100
    Chris Simmance , Koozai

    Monday 15 April 2013

    Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! 

    More about SEO Toolkit
    View all the SEO Toolkit Critic Reviews
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    100
    Kevin , Drop Out Got Rich

    Wednesday 13 March 2013

    SEOmoz is a must Have Package For All Webmasters. I Strongly Recommend SEOmoz Pro.

    More about Moz Analytics
    View all the Moz Analytics Critic Reviews

    Most Unfavorable Critic Review

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence

    No critic review available yet for RankWatch .

    screenshot for Raven

    Raven

    SEO & SEM
    20
    Charlie Chatz , GetApp

    Thursday 03 December 2015

    More about Raven
    View all the Raven Critic Reviews
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM

    No critic review available yet for SEO Toolkit .

    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    50
    Anonymous contribution , Target Internet

    Thursday 31 October 2013

    One of my criticisms of the SEOmoz tools has always been that they felt a bit style over substance. Moz analytics is still a beta product so I’m not going to be too harsh here but the toolset does to me still feel a bit empty and I’m not convinced there’s much of an improvement over the old Pro dashboard which Moz Analytics will replace. However some of the tools are excellent and the content is really useful for keeping you up to date.

    More about Moz Analytics
    View all the Moz Analytics Critic Reviews

    Demo Video

    screenshot for RankWatch

    RankWatch Demo Video

    Competitive Intelligence
    screenshot for Raven

    Raven Demo Video

    SEO & SEM
    screenshot for SEO Toolkit

    SEO Toolkit Demo Video

    SEO & SEM
    screenshot for Moz Analytics

    Moz Analytics Demo Video

    PromotionZone

    Screenshots

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    Screenshot for RankWatch 4 screenshots available
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    Screenshot for Moz Analytics 4 screenshots available

    Typical Customer

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    • Business
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    Raven

    SEO & SEM
    • Business
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM
    • Personal Use
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    • Business

    Supported Devices

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    screenshot for Raven

    Raven

    SEO & SEM
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone

    Supported Languages

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    RankWatch

    Competitive Intelligence
    • English
    screenshot for Raven

    Raven

    SEO & SEM
    • English
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM
    • English
    • German
    • Russian
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    • English

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