Software Comparison
RankWatch vs Linkbird vs SEO Toolkit vs Moz Analytics

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Rankwatch is an SEO Management Platform which aims at automating processes of Digital Agencies all over the world, using its features which have Artif... Learn More

Free Trial

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linkbird  is the leading Software as a service tool for SEO management and content marketing for small and large companies. linkbird combines SEO pro... Learn More


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For Web developers, hosting providers, and Web server administrators, SEO Toolkit serves to increase the relevance of their websites in search results... Learn More


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Moz Analytics is an extension of the original product SEOMoz PRO platform; the latter mainly focused on organic search data.Moz offers robust APIs for... Learn More

Pricing Starting From

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RankWatch

Competitive Intelligence

$ 29
For 1 Month / 1 user(s)

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Linkbird

SEO & SEM

$ 149
For 1 Month / 1 user(s)

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SEO Toolkit

SEO & SEM

Free Plan

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Moz Analytics

PromotionZone

$ 99
For 2 Months / 1 user(s)

Available Features

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RankWatch

Competitive Intelligence

7500 Keywords

Daily Rank Refresh

Local/City Rank Tracking

Automated Alerts

White Label Reporting

Multiple Logins

Competitor Analysis

100% White Label Interface

Account Manager

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Linkbird

SEO & SEM

25 Projects

75 Competitors

50k links

500 keywords

15 alerts in monitoring

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SEO Toolkit

SEO & SEM

Increase Website Traffic and Revenue

Influence and Update Search Engines

Improve Customer Experience

Analyze Your Website

Generate Detailed Reports

Manage Search Engine Access

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Moz Analytics

PromotionZone

100 Moz Analytics Campaigns

7,500 Keywords

1,250,000 Crawled Pages

Includes Branded Reports

150 Social Accounts

Unlimited Seats

Free Trial Availability

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RankWatch

Competitive Intelligence
Free Trial Available
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Linkbird

SEO & SEM
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SEO Toolkit

SEO & SEM
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Moz Analytics

PromotionZone

Cloudswave Editorial Review

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RankWatch

Competitive Intelligence

No Cloudswave Editorial Review available yet.

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Linkbird

SEO & SEM

Linkbird Review by Cloudswave

Not too long ago, if you knew what SEO was and how to use it to help your site become more popular, you were well on your way to enjoying real success online. Unfortunately, that’s no longer the case. Nowadays, you really want SEO management and content marketing tools to help you make the most of your strategy. Just like so many other aspects of doing business in the 21st century, without the right technology, your results are going to suffer dramatically. Fortunately, Linkbird makes this important element of your online marketing plan easier than ever.

CRM and SEO Management

One feature of Linkbird that immediately helps to set it apart from others in the same market is the fact that it has a CRM aspect to it. This practically makes it a product unique to itself. Customer Relationship Management is how you automate much of your sales funnel as well as what comes after. Imagine being able to leverage inbound marketing to help qualified buyers find you and then harvest valuable information they provide you voluntarily. It wouldn’t be long before you were able to start seeing some serious results, right?
With Linkbird, these two powerful forms of marketing software are combined into one solution, making it all the easier to manage both and make sure you’re not missing out where there should be overlap.

Managing Your Backlinks

There’s no getting over the opportunities you’ll be creating for yourself with the above aspects of Linkbird. However, it’s also worth pointing out what it can do as a backlink management software.
As you probably already know, backlinks are huge where SEO is involved. Getting other sites, especially influential ones, to link to your own is a better way of currying favor with Google than simply using SEO keywords.
Unfortunately, getting those backlinks sounds a lot easier than it really is. It takes a lot of work to build relationships with website owners, create content they’ll want to post with your links and otherwise see results from your efforts.
Creating a backlinking strategy and rolling it out is going to be time-consuming, to say the very least, but it can also be a complete waste of time too.
Linkbird gives you one, centralized control panel for finding backlinking opportunities, tracking down where your competitors are getting theirs, setting a budget, analyzing the links available and monitoring your outreach efforts. This unified dashboard will also make it easier for more than one member of your team to work on a backlinking goal at the same time without stepping on each other’s toes or otherwise doing more harm than good. We’ll discuss the option of getting Linkbird for multiple users in a moment.
Far too many people don’t have a plan when it comes to generating backlinks. They either think it will be far easier than it really is and wind up disappointed or they put way too much time, energy and money into getting one that really isn’t going to be worth it. That’s why, when you try getting backlinks on an enterprise-level, the process can quickly devolve into chaos.
This software gives you an organized, straightforward approach for building your site’s necessary backlinks.

Battling Your Competition

No serious approach to backlinks would be complete without considering the competition. Obviously, they want backlinks just as badly as you do, so they’re going to be putting resources behind finding them as well. Chances are that if a competitor’s site is beating you for prized keywords it’s because they have better backlinks.
As we mentioned above, Linkbird can be a huge help here. Before software like this, finding your competitor’s backlinks were a manual process that was as tedious as it was often ineffectual. You had to basically search for their site in Google or their URL in other site’s code. The problem was that some of their biggest backlinking victories may not come from obvious sites, leaving you in the dark while they continued to reap the benefits.
By using Linkbird, you’ll never be confused about who is beating you and, more importantly, why. This will make it easy for you to cut their lead by going to the same sources for links that they are. You may also quickly find that they aren’t even optimizing some of their opportunities, making it even easier to do so yourself.

Pricing

Linkbird kept it nice and simple with just two options for their software. You have Pro for $149 a month, which will cover five projects and make it possible to look at 15 of your competitors. This package also comes with 10,000 links you can build across 10 keywords and with 5 alerts to monitor. That’s obviously going to take your backlinking efforts a long way in a short period of time.
Then there’s the Expert package. This will give access to Linkbird for five users as opposed to just the one provided for with Pro. You’ll be able to support 25 projects to track down 50,000 links for 500 keywords. With 15 alerts, your company can begin going up against 75 competitors.
No matter which option you go with, sufficed to say, you’ll have a lot more tools at your disposal than what you’re currently relying on which is how you’ll start seeing a real uptick in results in a relatively short period of time.   Of course, if you’re still worried about your budget, you can always get a free trial by heading over to their website. There, you can also sign up for an online demo to see firsthand what you can really expect from Linkbird.
Have you tried in the past to increase your site’s relevance and exposure by leveraging traditional SEO tactics like building backlinks “by hand”? If so, it makes sense that you’re probably frustrated, maybe even disillusioned, by the lack of results you’ve received. Fortunately, Linkbird is going to make it easier on you and your team to achieve real results that put your competition on the defensive and brings in more customers.
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SEO Toolkit

SEO & SEM

No Cloudswave Editorial Review available yet.

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Moz Analytics

PromotionZone

No Cloudswave Editorial Review available yet.

Most Favorable User Review

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RankWatch

Competitive Intelligence

No favorable user review available yet for RankWatch.

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Linkbird

SEO & SEM
User review from
8
Jun 4, 2016

I'm using linkbird for last 3 months and I found it very useful for managing contents on my tech blog. By using this tool I can obviously the traffic difference on my blog, also my Alexa is improving very well.

Pros :

  • PageRank Analysis.
  • Social Media Integration.
  • Competitor Backlink Analysis.
  • Competitor Link Metrics.
  • Backlinks Report.
  • Keyword Report.
  • Link Building Report.
  • Keyword Performance.
  • Backlink Management.
  • Link Analysis.
  • Link Partner Analysis.
  • Link Popularity.
  • Outbound Link Management.

Cons :

  • Costly.
  • Not very well interface but up to mark.

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SEO Toolkit

SEO & SEM

No favorable user review available yet for SEO Toolkit.

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Moz Analytics

PromotionZone
User review from
10
Matthew Veil
Jun 11, 2016

I started using Moz to not only get more in-depth tracking tools but to simplify the process while having more resources to learn local online marketing with. They are a great company with a great tool with a lot of insight into staying up to date with a tool that can handle a lot of up to date trends. Whether you have one company with multiple websites or are like me and manage multiple clients marketing campaigns, it's a great tool to have.

Pros :

  • They have very simple tracking tools that are super easy to get started with integrating to websites and what's even better is that you can find insight into local competitors as well.
  • The more information you have that is easy to understand with quick and easy access to the better as a marketer and or business owner and Moz provides that.
  • I like how automatic reports are emailed to my clients, most of which don't care to read but like how I can provide data into how they are doing.
  • Most of the time because of all these reports I end up having quarterly or yearly meetings and the common thought from my customers are,"Wow, you can bring a lot of insight and information to the table".
  • Competitor comparisons can be chosen by you and not by some auto generated tool, and you can see the difference no matter how big or small what competitors are doing in regards to link building, onsite search engine optimization or other key insight needed to market for my clients in direct relation to what other companies are doing locally.andnbsp;

Cons :

  • Not for the complete novice but still easy to get moving forward on. They offer a free trial, to begin with, but if you are getting into the online marketing, I would recommend reading up a lot of material in their free information section to know more about what you'll be dealing with.
  • I'd then would recommend the free trial and get a hold of people who have used it in their online community and see how much more you can apply it to your business.

Most Unfavorable User Review

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RankWatch

Competitive Intelligence
  • User review from
    0
    Solomon Kleinsmith
    Feb 20, 2015

    I've tried just about every SEO rank tracker out there. Rank Watch worked well for a while, started to get terribly buggy, got even worse, then after two months of unfixed glitching and interfering with client work - I cancelled my account. Lo and behold, a few weeks later, I still was charged. I reported them to PayPal - avoid at all costs. There are plenty of better options - personally I like Bright Local the most, and and Pro Rank Tracker is better, and has been reliable since they were in free beta testing, if you just want a bare bones rank tracker.

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    Linkbird

    SEO & SEM

    No unfavorable user review available yet for Linkbird.

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    SEO Toolkit

    SEO & SEM

    No unfavorable user review available yet for SEO Toolkit.

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    Moz Analytics

    PromotionZone

    No unfavorable user review available yet for Moz Analytics.

    Most Favorable Critic Review

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    RankWatch

    Competitive Intelligence
    75
    Moosa Hemani , SETalks

    Tuesday 11 December 2012

    The results went amazingly awesome and rankings were pretty much accurate.

    More about RankWatch
    View all the RankWatch Critic Reviews
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    Linkbird

    SEO & SEM
    75
    Anonymous contribution , Seo Software

    Wednesday 31 December 1969

    Linkbird is a great All-In-One solution for your online marketing. It offers all the features necessary for smooth and time-saving workflows, efficient link building, successful content seeding as well as effective monitoring. It can be tricky at first to understand the purpose of some features, while others seem perfunctory in the beginning. But if applied correctly, this remarkable package will definitely make you fly high. Can’t wait to test the forthcoming content marketing update that’s in the making right now!

    More about Linkbird
    View all the Linkbird Critic Reviews
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    SEO Toolkit

    SEO & SEM
    100
    Chris Simmance , Koozai

    Monday 15 April 2013

    Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! 

    More about SEO Toolkit
    View all the SEO Toolkit Critic Reviews
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    Moz Analytics

    PromotionZone
    100
    Kevin , Drop Out Got Rich

    Wednesday 13 March 2013

    SEOmoz is a must Have Package For All Webmasters. I Strongly Recommend SEOmoz Pro.

    More about Moz Analytics
    View all the Moz Analytics Critic Reviews

    Most Unfavorable Critic Review

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    RankWatch

    Competitive Intelligence

    No critic review available yet for RankWatch .

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    Linkbird

    SEO & SEM

    No critic review available yet for Linkbird .

    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM

    No critic review available yet for SEO Toolkit .

    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    50
    Anonymous contribution , Target Internet

    Thursday 31 October 2013

    One of my criticisms of the SEOmoz tools has always been that they felt a bit style over substance. Moz analytics is still a beta product so I’m not going to be too harsh here but the toolset does to me still feel a bit empty and I’m not convinced there’s much of an improvement over the old Pro dashboard which Moz Analytics will replace. However some of the tools are excellent and the content is really useful for keeping you up to date.

    More about Moz Analytics
    View all the Moz Analytics Critic Reviews

    Demo Video

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    RankWatch Demo Video

    Competitive Intelligence
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    Linkbird Demo Video

    SEO & SEM
    screenshot for SEO Toolkit

    SEO Toolkit Demo Video

    SEO & SEM
    screenshot for Moz Analytics

    Moz Analytics Demo Video

    PromotionZone

    Screenshots

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    RankWatch

    Competitive Intelligence
    Screenshot for RankWatch 4 screenshots available
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone
    Screenshot for Moz Analytics 4 screenshots available

    Typical Customer

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    • Business
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    Linkbird

    SEO & SEM
    • Business
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    SEO Toolkit

    SEO & SEM
    • Personal Use
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    Moz Analytics

    PromotionZone
    • Business

    Supported Devices

    screenshot for RankWatch

    RankWatch

    Competitive Intelligence
    screenshot for Linkbird

    Linkbird

    SEO & SEM
    screenshot for SEO Toolkit

    SEO Toolkit

    SEO & SEM
    screenshot for Moz Analytics

    Moz Analytics

    PromotionZone

    Supported Languages

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    RankWatch

    Competitive Intelligence
    • English
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    Linkbird

    SEO & SEM
    • English
    • German
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    SEO Toolkit

    SEO & SEM
    • English
    • German
    • Russian
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    Moz Analytics

    PromotionZone
    • English

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