Software Comparison
Pinpointe vs VerticalResponse

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Listed in : Email Marketing

Pinpointe is the most feature-rich, cloud-based email marketing software system available for business to business communications. Pinpointe’s cloud... Learn More


Listed in : Email Marketing

VerticalResponse, a subsidiary of Deluxe Corporation, helps you grow your business and connect with your customers wherever they are. VerticalRespons... Learn More

Pricing Starting From

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Pinpointe

Email Marketing

$ 49
For 1 Month / 1 user(s)

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VerticalResponse

Email Marketing

Free Plan

Available Features

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Pinpointe

Email Marketing

Monthly Send Limit 1,200,000

Design Emails and Newsletters

Maximize Response Rates

Tracking and Reporting

Easy Website Integration

Email Deliverability

Manage Subscribers

Email Marketing Tools Integration

Service & Support

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VerticalResponse

Email Marketing

Up to 1,000 Email Contacts

Unlimited Email Sending

Unlimited Social Followers

Unlimited Social Posts

Connect up to 6 Social Accounts

Award-winning Customer Support

Dedicated Contact Person

Delivery Rate Improvement Review

Email Template with Your Logo

Most Favorable User Review

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Pinpointe

Email Marketing
User review from
10
donna.parent
Oct 13, 2014

Pinpointe’s email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It’s also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from.

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VerticalResponse

Email Marketing
User review from
9
Avni Shah
Oct 7, 2015

Vertical Response gives users a platform to create easy marketing campaigns. I love the fact they give you a free trial so you can play around with the tool to determine if it meets your need. After my free trial was over, I did actually purchase the tool. The user interface is simple and they give you pre-made templates if you don't want to create a campaign/newsletter from scratch.

Pros :

  • Easy-to-use Interface.
  • Selection of templates.
  • Pricing.
  • Drag-and-drop features.
  • The ability to preview your campaign via smartphone/desktop, etc.
  • Social Media Capabilities enabled.
  • Campaign tracking.

Cons :

  • Limited customer service phone support hours.

Most Unfavorable User Review

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Pinpointe

Email Marketing
  • User review from
    2
    Sean Shea
    Oct 9, 2014

    I have been using Pinpointe for more than 4 years. I have tested 5 other email service providers and find that Pinpointe has the best, most responsive service and support and the easiest to use interface. The reporting and segment features are powerful and terrific. Sean Shea Virtual Intelligence Briefing

  • screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
  • User review from
    4
    May 13, 2016

    Nothing as such. I am disappointed after using this email marketing service. I have used for several years for sending marketing emails, but every time they make it so difficult.

    Pros :

    • They have affordable payment plans. For a beginner to email marketing, it's good.
    • They provide you with a free plan where you get around 10,000 of emails per user account.
    • You can send an unlimited amount of emails per month.
    • You can have a variety of campaigns for different emails. Social media integration is also possible, so whenever your new email comes out, it's already posted on social media networking sites like Twitter, Facebook, and LinkedIn.
    • You can also manage your unsubscribes easily.
    • The email comes with a link at the bottom where people can click on it to unsubscribe.
    • With respect to payment options they are flexible and you pay month by month.
    • You can target your audience by importing email lists. It provides an easier way to integrate google analytics and salesforce.
    • They provide you with free webinars and instructional videos so that you can make the most of your email campaigns.

    Cons :

    • Their technical support is pathetic. No one knows what is going on.
    • The email results appeared to be made up.
    • The servers which are used by VR for sending emails are blacklisted and as a result, most of the emails do not reach to the intended recipients.
    • There are a lot of glitches in uploading contacts from excel spreadsheet.
    • The emails don't seem to be responsive. The templates are not responsive enough.
    • The email testing is worse, you don't get to know how the email will look across several responsive devices until you test it out. Unlike MailChimp, it doesn't provide you with responsive templates, neither it gives you any feedback on how well the emails did.
    • They don't do a spam check on the lists imported, so you don't know how many emails in your list are spam which might affect your email open links rate.
    • They don't provide surveys where they can take feedback from their customers, which might help them to solve issues which customers might be facing.
    • If you don't provide a form field in your campaign email, vertical response assigns it on your behalf which can sometimes not reach the intended recipient.
    • Unlinke Mailchimp they don't have spam check score which can tell you whether the email which you are sending is received by the intended recipient.

  • Most Favorable Critic Review

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    Pinpointe

    Email Marketing
    75
    Anonymous contribution , IM Report Card

    Sunday 24 June 2012

    If email marketing is one of your main marketing methods then you will want to check out Pinpointe Email Marketing and take advantage of the offered free trial.Pinpointe will give you that professional edge to make the most of your marketing efforts.

    More about Pinpointe
    View all the Pinpointe Critic Reviews
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    VerticalResponse

    Email Marketing
    100
    Windy Chris , IM Report Card

    Thursday 15 October 2009

    Vertical Response is a solid email marketing service. It’s received great reviews from customers and established businesses alike. The Postcard Creation tool and surveys are really helpful for those that want to hone in on their customers or expand their marketing campaigns offline. The interface is harder to use than others and there are less features but Vertical Response is still highly recommended.

    More about VerticalResponse
    View all the VerticalResponse Critic Reviews

    Most Unfavorable Critic Review

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    Pinpointe

    Email Marketing

    No critic review available yet for Pinpointe .

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    VerticalResponse

    Email Marketing
    40
    Katherine Miller , Merchant Maverick

    Thursday 07 August 2014

    VerticalResponse has been a well-known name in the email marketing industry for years. Unfortunately, the company is between products right now. Classic lacks responsive design – an increasingly important feature when so many people check email on their phones – and VR2 lacks all but the most rudimentary features. Could VR2 grow to be a good ESP solution? You bet. Is it now? Absolutely not.

    More about VerticalResponse
    View all the VerticalResponse Critic Reviews

    Demo Video

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    Pinpointe Demo Video

    Email Marketing
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    VerticalResponse Demo Video

    Email Marketing

    Screenshots

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    Pinpointe

    Email Marketing
    Screenshot for Pinpointe 4 screenshots available
    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    Screenshot for VerticalResponse   4 screenshots available

    Typical Customer

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    Pinpointe

    Email Marketing
    • Business
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    VerticalResponse

    Email Marketing
    • Business

    Supported Devices

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    Pinpointe

    Email Marketing
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    VerticalResponse

    Email Marketing

    Supported Languages

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    Pinpointe

    Email Marketing
    • English
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    VerticalResponse

    Email Marketing
    • English

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