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Pinpointe is the most feature-rich, cloud-based email marketing software system available for business to business communications. Pinpointe’s cloud... Learn More
Monthly Send Limit 1,200,000
Design Emails and Newsletters
Maximize Response Rates
Tracking and Reporting
Easy Website Integration
Email Marketing Tools Integration
Service & Support
Email Scheduling / Send Later
Gmail or Outlook
CRM Sync & Merge Fields
Salesforce Email Sync
Salesforce Phone Sync
Salesforce Reply Sync
Team Analytics & Reports
Virtual Sales Gong
Pinpointe’s email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It’s also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from.
From what I've experienced so far, ToutApp is a great tool to have in your back pocket; particularly for helping to manage one's sales team (Inside Sales / Business Development teams in particular, given the typically high volume of outbound emails they deal with each and every day).A terrific platform for being able to create email templates and easily apply contacts directly to the campaign, allowing for quick and easy drip and nurture initiatives. The amount of time saved really opens the door for more proactive engagements, providing added focus to key prospects that are in a more mature buying phase, while also continuing to nurture and educate those that aren't quite ready to get the wheels in motion yet.
I have been using Pinpointe for more than 4 years. I have tested 5 other email service providers and find that Pinpointe has the best, most responsive service and support and the easiest to use interface. The reporting and segment features are powerful and terrific. Sean Shea Virtual Intelligence Briefing
ToutApp was used as part of our partnership with an external lead generation company. The tool was straight forward and provided decent metrics around our results once campaigns had been launched, though the first few campaigns didn't show properly in the system for some reason.andnbsp; No matter, the lead gen company figured out the glitch, and we were able to see click rates, etc. finally. As a secondary user, the tool seemed pretty straight forward, it could have been a bit more intuitive though and might offer more robust features.andnbsp; The cost vs. features don't seem in line either, a bit expensive for what you get.Working with an outside company, who primarily ran ToutApp, it was very frustrating as we attempted tracking down issues with the email campaigns going out. The ability to track who received what and why clients weren't removed from future campaigns automatically was very frustrating and resulted in some nasty and rude emails (to our company, from those who had been on a specific mail campaign and asked to be removed).andnbsp; From an interface perspective (and as noted), the tool seemed pretty straight forward though the visual (product skin) could be updated to something more fresh and exciting. After all, this is supposed to be fun work, we aren't complete this work from a dungeon (right?). The interface also speaks to usability of the solution and the circular feel we had when logging in to check up on the status of things (metrics, etc.).In all, this offering might be a good fit for some, I wouldn't stop here, though. Definitely, check out your alternate options and compare the pros and cons.andnbsp; Get someone to provide a demo and to prove the ease of use, a demo always makes it look/seem so easy.
Sunday 24 June 2012
If email marketing is one of your main marketing methods then you will want to check out Pinpointe Email Marketing and take advantage of the offered free trial.Pinpointe will give you that professional edge to make the most of your marketing efforts.More about Pinpointe
Thursday 10 January 2013
ToutApp is cool. If I wasn’t spending way too much money on Hubspot, this would be a perfect sales tool. ToutApp is a feature rich and cost effective enhancement to the business email client you already use. It’s designed for the sales professional and integrates easily with Salesforce.com. Used properly, it can greatly increase the efficiency and effectiveness in an area where everyone (and salespeople in particular) spends much of their day.More about ToutApp
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