Pardot, a salesforce.com Company, is a B2B Marketing Automation supplier that boosts income and increase proficiency for organizations with multi-touch trade cycles. Pardot's lead management software features CRM integration, email marketing, lead sustaining, lead development. It provides a return on investment reporting to help promotion and deals staff cooperate to create and qualify sales leads, reduce trade cycles, and exhibit advertising responsibility. Plans are estimated reasonably for the SMB market.
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Cloudswave Score for Pardot
Rating based on 666 Critic Reviews
Becky McLaughlin, on TrustRadius
Pardot Use Cases and Deployment ScopePardot is used as a communication tool companywide however mostly marketing/sales uses the systems for marketing automation, drips, prospect tracking, etc. It addresses the roadblock our sales team faced when our prospects' buying patterns and behaviors changed. Pardot allows us to get the right information in front of the right people, at the right time.
Pros : Training. We used a Pardot partner for implementation who nailed it; but we like our access to Pardot Advocates and we also became certified end users. Good knowledge base.Drips. They are easy to set up.Integration. So many marketing tools can connect to Pardot to achieve the maximum impact.
Cons : I am not in Pardot, personally, enough to know the problem areas.
A simple to use but powerful marketing automation tool. Easy to follow drip campaign functionality. Automation rules have a lot of power (although one annoying issue as listed below).
Pros : The Pardot for outlook and lead deck apps are fantastic and really powerful.
Cons : Reporting is fairly basic and hard to get much depth The sync with Salesforce could definitely be faster. The lead database is generally fine but hard to do the occasional manual updates you might want to do, i.e. quickly select a few leads and add them to a campaign without having to create a whole automation rule. Automation rules can't be rerun - they have to be cloned and recreated which is fairly stupid.
Zach L. , on G2 Crowd
What do you like best?
What do you like best?
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google Analytics connector (which allows you to see interactions with your web properties) it's awesome to be able to segment based on very granular interactions. This gives our sales & marketing teams incredible insights on our prospects and customers.
What do you dislike?
I mentioned the connectors earlier. One thing I would love to see is the ability to segment users based on their interactions with Wistia videos.
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