Cloudswave Score for Optimizely
Rating based on 99 Critic Reviews
Sergei Kogut, on TrustRadius
Optimizely Use Cases and Deployment ScopeWe use Optimizely across the board, for testing new features before they're rolled out, making layout / content tweaks and testing their impact, personalizing experience for individual visitors, and even as a quick way to fix coding issues and allow developers more time to roll out a more permanent solution.
Pros : A/B testing - this is the core functionality that Optimizely has always been great with and only got better as they add more functionality.Test analytics - the reporting pages are great, the impact of the tests on revenue is extremely difficult to calculate correctly. Optimizely has made a lot of updates to their statistics engine, latest round of changes upset a lot of people, but it's still doing a great job presenting very complicated data in a simple way.Personalization - still new and barel
Cons : Test results - the under the hood calculations could be more transparent, while the statistics engine does a ton of very complex calculations that we don't really need to see, in the end it provides one number for "statistical significance". As that number changes over time, sometimes its apparent fluctuations make no intuitive sense. This can make it difficult to justify test results to management and the rest of the team.
Authenticated Reviewer, on TrustRadius
Optimizely ProsVery easy to configure experiment targeting, traffic allocation, and other settings you would want to customize for your testing programAllows easy selection of experiment types like Multivariate, Multipage, A/BPermits simple UI changes using its code editor and other options which allows for decreased reliance on development resources. Product and Design teams can launch new experiments easily on their ownSupport is first rate: knowledgeable, great communicators who take the time to explain things so that you can learn and apply to future experiments. Optimizely customer support is among the best I've encountered from a web software service
Robert Chan, on TrustRadius
Optimizely Use Cases and Deployment ScopeOur organization was previously advancing different elements on our site based on design, or individual department preference. Now, using Optimizely, we are able to assess data and form a conclusion on decisions to change designs based on quantitative analyses. In addition, we have the flexibility to construct new products for our site within Optimizely's interface and deploy them without leveraging weight on our developers.
Pros : Great for fast development especially with basic CSS components.Transparent results allow results to be shared across all departments.The user interface is very straightforward and Optimizely's free online documentation is an excellent resource.
Raman B. , on G2 Crowd
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