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Marin Software is one of the best, if not the best, paid search management platforms. It allows you to do a multitude of paid search functions easily and fast. It allows you to take the general functions of Google Adwords and Bing Ads UI and expand them out. You can create ad copy test, launch optimizations in the future, it has a bid management tool, you can easily optimize keywords/ad groups/campaigns, and much more. Marin Software also has the ability for automated reporting. Not only is this feature super helpful for end of the month reporting, but the reports are already client ready and don't need adjustments. This is very rare for paid search management platforms.
Monday 02 November 2015
Marin Use Cases and Deployment ScopeMarin was used at my old job at MediaCom across all paid search teams of my client. It helped us manage the large amount of keywords and bids and easily pull pacing reports to present to the client.More about Marin Software
Tuesday 15 July 2014
Instead of going to a number of different service providers to get all the various online marketing tools that you need, you can effectively get just about all of them through Wishpond. Now that’s smart! When you sign up for Wishpond, you gain access to so many different tools for so many different aspects of your overall marketing campaign. The wizards for creating contests, coupons and so on are just as easy to follow as the one for creating a landing page.More about Wishpond
Monday 30 November -1
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