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Marin Software is one of the best, if not the best, paid search management platforms. It allows you to do a multitude of paid search functions easily and fast. It allows you to take the general functions of Google Adwords and Bing Ads UI and expand them out. You can create ad copy test, launch optimizations in the future, it has a bid management tool, you can easily optimize keywords/ad groups/campaigns, and much more. Marin Software also has the ability for automated reporting. Not only is this feature super helpful for end of the month reporting, but the reports are already client ready and don't need adjustments. This is very rare for paid search management platforms.
Monday 02 November 2015
Marin Use Cases and Deployment ScopeMarin was used at my old job at MediaCom across all paid search teams of my client. It helped us manage the large amount of keywords and bids and easily pull pacing reports to present to the client.More about Marin Software
Monday 09 August 2010
Overall, Quantcast is a great and reliable service that is definitely worth using. There data sources are a little bit sketchy for some sites, however they are completely reliable if you put their tracking code on your site, so they can be a great way to prove to your advertisers that you really get the traffic you claim. Their ability to move highly targeted traffic is unparalleled, and is a great way to find the traffic you need.More about Quantcast
Monday 30 November -1
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