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Marin Software is one of the best, if not the best, paid search management platforms. It allows you to do a multitude of paid search functions easily and fast. It allows you to take the general functions of Google Adwords and Bing Ads UI and expand them out. You can create ad copy test, launch optimizations in the future, it has a bid management tool, you can easily optimize keywords/ad groups/campaigns, and much more. Marin Software also has the ability for automated reporting. Not only is this feature super helpful for end of the month reporting, but the reports are already client ready and don't need adjustments. This is very rare for paid search management platforms.
Monday 02 November 2015
Marin Use Cases and Deployment ScopeMarin was used at my old job at MediaCom across all paid search teams of my client. It helped us manage the large amount of keywords and bids and easily pull pacing reports to present to the client.More about Marin Software
Monday 26 March 2012
Justuno is an application that works best for e-commerce businesses ´?¢ so if you have strictly a brick and mortar business ´?¢ then Justuno will not be of use. But if you sell services or products online, then Justuno is very helpful in engaging your customers to prevent ´?¢shopping cart´?¢ abandonment as well as increasing your fan base on your social media sites. The premise behind Justuno is simple, but if you read the community and support pages, you will realize there are a lot of good strategies for leveraging Justuno to increase your revenues and your social media marketing.More about Justuno
Monday 30 November -1
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