Software Comparison
Marin Software vs DoubleClick

Save time and effort by comparing these leading Ad Networks software.
Quickly access the latest reviews to read actual user opinions and ratings. Get amazing coupons and discounts, access Free Demos or Trials immediately.



Listed in : Ad Networks

Marin offers the complete revenue acquisition management platform, incorporating the workflow, analytics, and optimization tools necessary to enable m... Learn More


Listed in : Ad Networks

Google's DoubleClick provides ad management and ad serving solutions to companies that buy, create or sell digital advertising. The world's top market... Learn More

Pricing Starting From

screenshot for Marin Software

Marin Software

Campaign Management

No Pricing Available yet.

screenshot for DoubleClick

DoubleClick

Ad Networks

No Pricing Available yet.

Available Features

screenshot for Marin Software

Marin Software

Campaign Management
  • Configurable executive dashboards
  • Marketing demand generation
  • Cross-channel analytics
  • Audience targeting
  • Quality management
  • Predictive bidding
  • screenshot for DoubleClick

    DoubleClick

    Ad Networks

    Most Favorable User Review

    screenshot for Marin Software

    Marin Software

    Campaign Management
    User review from
    8
    Ashlee Anderson
    Nov 18, 2015

    Marin Software is one of the best, if not the best, paid search management platforms. It allows you to do a multitude of paid search functions easily and fast. It allows you to take the general functions of Google Adwords and Bing Ads UI and expand them out. You can create ad copy test, launch optimizations in the future, it has a bid management tool, you can easily optimize keywords/ad groups/campaigns, and much more. Marin Software also has the ability for automated reporting. Not only is this feature super helpful for end of the month reporting, but the reports are already client ready and don't need adjustments. This is very rare for paid search management platforms.

    Pros :

    • Marin Software has a lot more pros than cons. First off, they have a very easy to use platform that with a little training you can master.
    • If you have any questions, Marin Software has a wonderful customer support team that will answer any of your questions.
    • Marin Software also has an awesome ad platform that makes it very easy to make ad copy changes as well as run A/B tests.
    • In terms of optimizations, this is a very helpful feature.
    • You can make large-scale changes across accounts, campaigns, ad groups, keywords, and even engines.
    • Marin Software allows the option for custom dimensions which allows you to filter your data in various ways to get different results.
    • This is very helpful if you run multiple accounts and is a feature that the engine UIs do not have.

    Cons :

    • Although the bidding function is very useful, it is not helpful for large or more complex formulas.
    • If you need a platform that is going to excel at bidding changes, there are quite a few other options. Marin Software can also sometimes take a while to sync or send updates to the engines.
    • The UI can lag at times.
    • They do not have a lot in terms of KPI report, such as budget pacing.
    • They also don't accept as many outside vendors as other platforms do.
    • Lastly, the account representative is not a good reflection on the company. They aren't very helpful in terms of questions.
    • It seems like their main goal is selling you the product and then making sure you stay with it when your contract is up.

    screenshot for DoubleClick

    DoubleClick

    Ad Networks
    User review from
    8
    Ashlee Anderson
    Nov 18, 2015

    Google's DoubleClick Software is one of the best out there. It provides exceptional bid strategies options as well as a variety of other tools that make paid search better and easier. On that note, one has to decide how much information they are really willing to give to Google. Google already has a lot of data and our becoming a competitor in a lot of industries. However, there isn't a tool out there as good as DoubleClick forbid strategies, and I recommend it highly. The top tool for the product is DS3. It integrates well with Google and the other engines as well.

    Pros :

    • It is easy to manage your accounts through DS3.
    • You can make bid changes, keyword changes, etc.
    • DS3 is willing to work with your company to provide the most efficient bid strategies as possible.
    • You can upload a multitude of items that can help apply to your bid strategies.
    • You can make changes based on KPIs. It factors in position constraints.
    • You are able to make bid changes across multiple accounts and campaigns, and there are a lot of options for filtering and excluding.

    Cons :

    • DoubleClick's onboarding process is very time-consuming and expensive.
    • They prefer to backfill your data and then watch how it performs for a few weeks.
    • You have to take the time to set up their tags which is a learning process in its own. Unless you have a dedicated rep, you don't get as much training as you'd like.
    • There's not a lot of documents provided if you have questions.
    • DoubleClick does provide a lot of the same features that other bid management tools provide, however, it is one of the best.
    • There also isn't a great reporting feature. It is more similar to an excel dump than a nicely formatted report.

    Most Favorable Critic Review

    screenshot for Marin Software

    Marin Software

    Campaign Management
    80
    Danielle White , TrustRadius

    Monday 02 November 2015

    Marin Use Cases and Deployment ScopeMarin was used at my old job at MediaCom across all paid search teams of my client. It helped us manage the large amount of keywords and bids and easily pull pacing reports to present to the client.

    More about Marin Software
    View all the Marin Software Critic Reviews
    screenshot for DoubleClick

    DoubleClick

    Ad Networks
    80
    Authenticated Reviewer , TrustRadius

    Friday 06 November 2015

    DoubleClick Use Cases and Deployment ScopeParticular teams choose to use DoubleClick at Performics based on their clients' needs. I used it for one client but use a different third party source for another client so it varies widely. I think it works well but the overview tabs are not as consolidated and easy-to-read as Marin. I wish it could be simplified with rows and columns of data, almost like a spreadsheet.

    More about DoubleClick
    View all the DoubleClick Critic Reviews

    Most Unfavorable Critic Review

    screenshot for Marin Software

    Marin Software

    Campaign Management
    0
    Anonymous contribution , GetApp

    Monday 30 November -1

    More about Marin Software
    View all the Marin Software Critic Reviews
    screenshot for DoubleClick

    DoubleClick

    Ad Networks
    40
    Agency in Retail , G2 Crowd

    Thursday 07 August 2014

    What do you like best?Mass market product, most people are familiar, ease of use. What do you dislike?transparency into ad placements and tracking

    More about DoubleClick
    View all the DoubleClick Critic Reviews

    Demo Video

    screenshot for Marin Software

    Marin Software Demo Video

    Campaign Management
    screenshot for DoubleClick

    DoubleClick Demo Video

    Ad Networks

    Screenshots

    screenshot for Marin Software

    Marin Software

    Campaign Management
    Screenshot for Marin Software 5 screenshots available

    Typical Customer

    screenshot for Marin Software

    Marin Software

    Campaign Management
    • N/A
    screenshot for DoubleClick

    DoubleClick

    Ad Networks
    • N/A

    Supported Devices

    screenshot for Marin Software

    Marin Software

    Campaign Management
    screenshot for DoubleClick

    DoubleClick

    Ad Networks

    Supported Languages

    screenshot for Marin Software

    Marin Software

    Campaign Management
    • English
    • French
    • German
    • Japanese
    screenshot for DoubleClick

    DoubleClick

    Ad Networks
    • English
    • French
    • Spanish
    • Italian
    • German
    • Japanese
    • Chinese

    Free Download: Ad Networks Software Pricing Guide

    Enter your email and press continue to start downloading.

    Detailed comparison of the 10 best Ad Networks software!

    One last step to begin your download:

    Complete this brief form and we'll email you the PDF document.

    Thank you for downloading the Detailed comparison of the 10 best Marketing softwares white paper..

    The white paper has been sent to your email. You can also download it right now from this URL: Detailed comparison of the 10 best Marketing softwares


    Detailed comparison of the 10 best Marketing softwares