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Marin Software is one of the best, if not the best, paid search management platforms. It allows you to do a multitude of paid search functions easily and fast. It allows you to take the general functions of Google Adwords and Bing Ads UI and expand them out. You can create ad copy test, launch optimizations in the future, it has a bid management tool, you can easily optimize keywords/ad groups/campaigns, and much more. Marin Software also has the ability for automated reporting. Not only is this feature super helpful for end of the month reporting, but the reports are already client ready and don't need adjustments. This is very rare for paid search management platforms.
It is a Facebook and Twitter manager which can also works as a CRM solution. You can see all the updates and activity on Facebook and Twitter from a single place and in a single view. The posts and tweets can be seen directly from Agorapulse and can be filtered based on predefined rules. This allows avoiding missing of critical messages or complaints which need immediate attention. These messages can be automatically converted into a ticket and
Monday 02 November 2015
Marin Use Cases and Deployment ScopeMarin was used at my old job at MediaCom across all paid search teams of my client. It helped us manage the large amount of keywords and bids and easily pull pacing reports to present to the client.More about Marin Software
Tuesday 25 November 2014
AgoraPulse is a terrific tool that satisfies the needs of most companies operating on Facebook and Twitter, all at an affordable price. The platform also integrates with other interesting free tools offered by the company, such as the AgoraPulse Barometer, used to benchmark your Page’s performance vs. that of thousands of other pages. AgoraPulse could certainly be described as ‘The only tool you may ever need for your Social Media marketing’More about AgoraPulse
Monday 30 November -1
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