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Marin Software

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Marin Software Coupons, Reviews, Comparisons and Alternatives

About Marin Software

Marin offers the complete revenue acquisition management platform, incorporating the workflow, analytics, and optimization tools necessary to enable marketers to save time, make better decisions, and improve financial results.

Marin directly addresses a number of challenges by allowing marketers to:

- Target by audience across Search, Social and Display – all in one platform

- Combine data from all your channel interactions to inform your audience and retargeting strategies

- Better manage complexity by becoming more efficient in responding to shifting market trends

- Gain visibility and control across channels to make better decisions about where and how to allocate advertising spend

- Optimize for revenue through predictive bidding tools and intelligent recommendations

  • TBD


    1 Critic Reviews

  • Provided by
  • Platforms
    Web based
    Mac OSX
  • Mobile
  • API
  • Pricing
    View details
    Free Trial
    Subscription Plans
    Free Plan

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Features & Specifications

Key Features

  • Configurable executive dashboards
  • Marketing demand generation
  • Cross-channel analytics
  • Audience targeting
  • Quality management
  • Predictive bidding


Supported languages
English, French, German, Japanese
Serviceable Area
Australia,  Canada,  China,  Germany,  India,  Japan,  United Kingdom,  United States
Supported Platforms
  • Web Based
Support Options
  • Knowledge Base
  • Online Support
  • Phone Support
  • Video Tutorials

Ratings Summary

Domain Authority 57
Alexa Rank 56906
Integration 40
Support options 90
Platforms 33
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Marin Software Demo Video

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Plans & Pricing

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Critic Reviews

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User Reviews

  • 1 In total

  • User review from

    Ashlee Anderson

    Marin Software is one of the best, if not the best, paid search management platforms. It allows you to do a multitude of paid search functions easily and fast. It allows you to take the general functions of Google Adwords and Bing Ads UI and expand them out. You can create ad copy test, launch optimizations in the future, it has a bid management tool, you can easily optimize keywords/ad groups/campaigns, and much more. Marin Software also has the ability for automated reporting. Not only is this feature super helpful for end of the month reporting, but the reports are already client ready and don't need adjustments. This is very rare for paid search management platforms.

    Pros :

    • Marin Software has a lot more pros than cons. First off, they have a very easy to use platform that with a little training you can master.
    • If you have any questions, Marin Software has a wonderful customer support team that will answer any of your questions.
    • Marin Software also has an awesome ad platform that makes it very easy to make ad copy changes as well as run A/B tests.
    • In terms of optimizations, this is a very helpful feature.
    • You can make large-scale changes across accounts, campaigns, ad groups, keywords, and even engines.
    • Marin Software allows the option for custom dimensions which allows you to filter your data in various ways to get different results.
    • This is very helpful if you run multiple accounts and is a feature that the engine UIs do not have.

    Cons :

    • Although the bidding function is very useful, it is not helpful for large or more complex formulas.
    • If you need a platform that is going to excel at bidding changes, there are quite a few other options. Marin Software can also sometimes take a while to sync or send updates to the engines.
    • The UI can lag at times.
    • They do not have a lot in terms of KPI report, such as budget pacing.
    • They also don't accept as many outside vendors as other platforms do.
    • Lastly, the account representative is not a good reflection on the company. They aren't very helpful in terms of questions.
    • It seems like their main goal is selling you the product and then making sure you stay with it when your contract is up.

    • November 18, 2015
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