Software Comparison
MailChimp vs BinaryMark Database E-Mailer

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Listed in : Email Marketing

MailChimp is an email marketing service provider, founded in 2001.  It has 7 million users that collectively send over 10 billion emails through ... Learn More


Listed in : Email Marketing

Easily send large number of personalized e-mails to your clients using data from your existing databases to help your marketing efforts. Database E-Ma... Learn More

Pricing Starting From

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MailChimp

Email Marketing

$ 240
For 1 Month / 1 user(s)

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BinaryMark Database E-Mailer

Email Marketing

$ 45
Single payment / 1 user(s)

Available Features

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MailChimp

Email Marketing

100,000 subscribers

1,200,000 Email per month

Subscriber profiles

Personalization and automation

Advanced analytics

Flexible design options for teams of all sizes

Send anytime, anywhere

Relentless innovation

Built for growth

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BinaryMark Database E-Mailer

Email Marketing

Import data from any ODBC-compliant data sources: MS Access, SQL Server, Oracle, MySQL, SQLite...

Save data sources, so you won't need to re-enter connection information again

Use SELECT SQL statements to retrieve data from databases

Save SELECT SQL statements for future use

Manually remove and modify retrieved records from the program by editing them in a data grid

Define default values for placeholders, in case record would be empty or NULL

Support for SMTP e-mail accounts

Set up and save e-mail accounts for future use

Sensitive data that you decide to save such as e-mail account and data source passwords can be encrypted

Support for message templates

Support for attachments

Support for various message encodings

TO, CC, and BCC e-mail fields

Preview e-mail messages before they are sent

Send e-mails continuously or every specified amount of time

Avoid duplicate e-mail being sent

History of e-mail campaigns

Free Trial Availability

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MailChimp

Email Marketing
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BinaryMark Database E-Mailer

Email Marketing

No Free Trial Available.

Cloudswave Editorial Review

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MailChimp

Email Marketing

MailChimp Review by Cloudswave

MailChimp is an email marketing service that has become one of the most widely used and trusted companies in its field since it began in 2001. It has high quality features and it is flexible enough to work for companies of any size. Those who are just starting out and that have a very small mailing list will be able to benefit from the service just as much as large companies with tens of thousands of subscribers. It has some fantastic tools that can help to make developing and growing an email marketing campaign much easier.

What Features Make MailChimp a Standout?

People choose and stay with MailChimp for the quality and reliability of service, the cost, and all of the features that it offers. These features cover a number of different aspects of marketing and can help companies get a much better and more professional handle on their campaigns.
The Email Designer makes it easy to create a campaign thanks to the drag and drop features and the content blocks. The images and words you use look great, and you can reorder them as you see fit until you have a design that works well for your readers. You will even be able to edit photos right in the application. The template editor will also allow you to collaborate with others on your team when you are developing a campaign. You can give and receive feedback so that you develop the best content for your emails. Having high quality emails, which can be viewed in any device, is important if you hope to keep the subscribers you have and want to turn them into repeat customers.
It is optimized for mobile as well, so you can test and preview to see exactly what your subscribers will see. This ensures that there aren't any nasty surprises waiting when it comes to the layout. You can create your own layouts, or you can choose from one of the many available templates. These templates can be very handy if you do not have the time to develop something of your own. Chose the template and then get started with the drag and drop functions. Of course, you can use the Email Template Reference as a guide and code your own templates so they work just the way you need them to.
Users are able to set up an account with MailChimp and become an admin. They can then grant permission to different people on the team. They can determine who the managers and authors will be, as well as who can only view the content. This gives you full control over the permissions of everyone on the team.
One of the best benefits of using MailChimp is the fact that you can create your own signup forms so that they align with your brand. You want your signup to look as though it matches your company and your newsletter, naturally. It is possible to add dropdown boxes, images, and more. You can collect information in custom fields, and make it truly your own. This has the potential to increase the rate of subscribers you receive.
When you have a large number of subscribers, you can be sure that not all of them will be interested in the same thing. Different niche groups may have certain interests. Now, through segmentation and making groups with MailChimp, you can send certain groups of your subscribers content geared specifically for them. This makes it easy to have several different campaigns going at the same time with each targeted at a different segment of your subscriber list. For example, you might want some geared toward new subscribers, some toward those who have never bought anything, and some toward those who haven't purchased in a while. MailChimp provides users with plenty of options when it comes to creating different segments.
The Subscriber Profiles can provide you with information on each of the subscribers. You can see what time zone they are in to better determine when you should send your emails. You can see if they are on mobile devices or desktop, and much more.
Users will be able to automate a number of elements with MailChimp as well. They can automatically send out welcome emails to new customers, they can personalize emails, send emails based on a customer's activity, and even provide some product recommendations. The automation works very simply, but it can be quite effective. It reduces the amount of manual work that you need to do, and when you are using quality email templates from MailChimp, you can be sure they look professional as well.
When it comes to the email delivery service, MailChimp shines even more. The service has a number of specialized features that can be extraordinarily helpful to businesses. Omnivore is a technology that looks for any type of abusive email campaigns, such as spamming, and ensures that you aren't making some costly mistakes with your campaign. The monitoring system detects delivery problems, ISP feedback loops, and more.
Analytics is important as well. You can get reports that will track your performance. You can track the number of people who opened your emails, as well as see what they clicked. This can give you some truly valuable information that you can put into your future campaigns. Monitor trends, get a report of subscriber's email activities, explore the interactive graphs, and more. The amount of detail is impressive. It can let you know the number of unsubscribed people, bounces, the number of opens by location, and how your email campaign compares with others in your industry.
A/B testing available with MailChimp helps you find a number of ways that you can improve your performance. You can test a number of variables very quickly and simply, and you have a substantial amount of control over what and how you are testing. They will let you know which of your tests worked the best.
Many people today are on their mobile device more than they are on their desktop or laptop. MailChimp Mobile can be a great app to use as an addition to your desktop account. You will be able to manage lists, send new campaigns, view reports and more. When you are working on a tablet, you will even be able to create a full email campaign. They even have an app for Apple Watch. It doesn't allow you to create a campaign, naturally. However, it does allow you to check your stats and lists.
These are just some of the many fantastic features that help to make MailChimp the premier email marketing tool that it is today. Whether you are just starting now with a small campaign, or you have a large company with a national campaign on the horizon, it can be a nice solution. While there certainly are a large number of features available, you will find that they are all easy to use and are quite intuitive. You do not need to use every option that's available with MailChimp. Choose what will work the best for your needs.

What Plans Are Available?

You can choose from several different options when it comes to using MailChimp. The Free plan allows you to have up to 2,000 subscribers and 12,000 emails per month. This offer provides you with tools to help build your list, along with some high quality templates, free reports, and data insight. The reports can help to give you quite a bit more insight into exactly how your campaign is doing. Starting at $20 per month currently, you can have between 1,001 and 1,500 subscribers with an unlimited number of emails per month. As you go up in number of subscribers, the price goes up. It's a good idea to contact MailChimp to find out the latest prices.
In addition, there is a Pro version available, which is currently the cost of your plan plus an additional $199 per month. This plan is for those who have large companies with a massive number of subscribers. For those with the Pro plan, some additional features are available. These include comparative reports, track delivery, take control of delivery, and much more.

Is MailChimp Right for You?

As you can see, MailChimp is filled with fantastic features that are extremely useful for businesses of all sizes. The company has a great reputation, and they are cost effective. The service can scale with your business easily, so you do not need to worry about choosing a new email marketing provider down the line. Is it right for everyone? Some people may have some different wants or needs from their service, so you should fully explore everything that MailChimp can do. It's a free service for those starting out with a small number of subscribers, so it is worth it to see whether it has the features you need.  Overall, the cost, the features, and the reliability of the company help to make this one of the services that is easy to recommend highly.
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BinaryMark Database E-Mailer

Email Marketing

No Cloudswave Editorial Review available yet.

Most Favorable User Review

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MailChimp

Email Marketing
User review from
10
Jonathan Hatch, MBA
Nov 19, 2015

If you're new to email campaigns and list building then you should give MailChimp a try. Mail chimp has a free level, and even the paid services are very affordable. Build and manage your lists with MailChimp. This is great if you're running a few campaigns beyond just having people sign up for a newsletter. This is super simple and works great for beginners and more advanced users. If you know what you're doing, or not at all, MailChimp is a great CRM. It's easy to track and segment your lists with MailChimp. They have great support and it's only $10/month for base plan. Create beautiful emails and run trackable campaigns with mail chimp. Mail chimp is definitely a good substitute for those that cannot afford Aweber or ExactTarget, etc. I have used it in before, and would recommend this tool for most people today. I can't stress enough how easy they make it to manage your lists. Side note- if you're new to list building and leveraging emails in business, please do some research first. That way you will understand and know exactly what and why you are doing what you're doing.

Pros :

  • MailChimp is Easy to use.
  • It's Affordable.
  • You can set up MailChimp and be ready to go in a relatively quick amount of time.
  • There's no frustration in navigating your dashboard.
  • Templates let you build beautiful emails effortlessly.
  • MailChimp Makes managing lists very simple in their dashboard.
  • It has a Cost that increases with the size of subscribers.
  • Easy integration with landing pages like Instapage or Leadpages.
  • Great analytic that provide helpful insights as to what your subscribers actions are.

Cons :

  • Mailchimp's tiers get pricier as you get more subscribers, which is normal, but no one love that fact.
  • Can't handle all the CRM functions like the big guys.
  • Analytics could be more robust, but they aren't terrible.

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BinaryMark Database E-Mailer

Email Marketing

No favorable user review available yet for BinaryMark Database E-Mailer.

Most Unfavorable User Review

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MailChimp

Email Marketing
  • User review from
    3
    Jun 19, 2016

    MailChimp mobile app seemed like a great idea when I downloaded it. Unfortunately, it seems to be the very basics of the service - on a mobile device.I still keep it on my phone in case I need to check to make sure a campaign sent. But that's just about the only thing I feel comfortable using it for. I wish I could create a campaign from scratch. Albeit, I'm not sure how the user experience would look on my end - lots of intricacies involved in terms of moving and placing texts and pictures. Still, for this app to be accessible and beneficial to me, I'll need a lot more features built in that allow me to create and revise campaigns.Even better - it would be neat to be able to take a photo and have an option to sync that photo into an email campaign, from the photo app itself. Perhaps MailChimp should look horizontally into the photo market, and create less intricate templates that allow a user to take a photo and then immediately merge that photo into a template that is easy to edit, test launch, and revise?For me, the greatest value of mail chimp is actually the integrations it provides with other services like EventBrite, Google Docs, etc. that allow me to leverage multiple technology platforms to capture user data and then manage it inside of MailChimp. I often use it as a "list bed" for storing data that I may even use to launch a "normal" email campaign from my Gmail. So, the app becomes virtually meaningless to me unless it has a mobile-friendly approach to integrations of daily life functions - like taking photos, recording audio, giving presentations and sending them quickly to friends or others to see.Perhaps the app could be pivoted towards a "social" focus while the browser version is the natural choice for "professional" campaigns? Just spitballing, here.

    Pros :

    • No technical errors.

    Cons :

    • Lack of features.

  • screenshot for BinaryMark Database E-Mailer

    BinaryMark Database E-Mailer

    Email Marketing

    No unfavorable user review available yet for BinaryMark Database E-Mailer.

    Most Favorable Critic Review

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    MailChimp

    Email Marketing
    100
    Daniel Kao , Diplateevo

    Monday 30 July 2012

    MailChimp is definitely a very powerful, polished web-application that helps you maintain and stay connected with a group of subscribers. It's got great features and a smooth interface that is unobtrusive and easy to use.

    More about MailChimp
    View all the MailChimp Critic Reviews
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    BinaryMark Database E-Mailer

    Email Marketing
    60
    Binary Mark , Free Downloads Center

    Monday 07 June 2010

    Database E-Mailer v.4.3 is a reliable, fast and flexible solution for mass emailing, leading it to score three and a half rating points on the scale of five.

    More about BinaryMark Database E-Mailer
    View all the BinaryMark Database E-Mailer Critic Reviews

    Most Unfavorable Critic Review

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    MailChimp

    Email Marketing
    10
    Frank La Pira (Ph.D.) , TrustRadius

    Tuesday 08 September 2015

    MailChimp Use Cases and Deployment ScopeI use MailChimp as our way of attracting new customers.  It helps to solve our marketing problems.

    More about MailChimp
    View all the MailChimp Critic Reviews
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    BinaryMark Database E-Mailer

    Email Marketing

    No critic review available yet for BinaryMark Database E-Mailer .

    Demo Video

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    MailChimp Demo Video

    Email Marketing
    screenshot for BinaryMark Database E-Mailer

    BinaryMark Database E-Mailer Demo Video

    Email Marketing

    No Demo Video Available.

    Screenshots

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    MailChimp

    Email Marketing
    Screenshot for MailChimp 5 screenshots available
    screenshot for BinaryMark Database E-Mailer

    BinaryMark Database E-Mailer

    Email Marketing
    Screenshot for BinaryMark Database E-Mailer 4 screenshots available

    Typical Customer

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    MailChimp

    Email Marketing
    • Business
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    BinaryMark Database E-Mailer

    Email Marketing
    • Business

    Supported Devices

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    MailChimp

    Email Marketing
    screenshot for BinaryMark Database E-Mailer

    BinaryMark Database E-Mailer

    Email Marketing

    Supported Languages

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    MailChimp

    Email Marketing
    • English
    • Spanish
    screenshot for BinaryMark Database E-Mailer

    BinaryMark Database E-Mailer

    Email Marketing
    • English

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