MailChimp vs Aweber
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Listed in : Email Marketing
MailChimp is an email marketing service provider, founded in 2001. It has 7 million users that collectively send over 10 billion emails through ... Learn More
Pricing Starting From
For 1 Month / 1 user(s)
For 3 Months / 1 user(s)
1,200,000 Email per month
Personalization and automation
Flexible design options for teams of all sizes
Send anytime, anywhere
Built for growth
Send Unlimited E-mails
Collect & Manage Subscribers
HTML Email Templates
Best Email Deliverability
Email Your Blog Articles
Free Trial Availability
Cloudswave Editorial Review
MailChimp Review by Cloudswave
MailChimp is an email marketing service that has become one of the most widely used and trusted companies in its field since it began in 2001. It has high quality features and it is flexible enough to work for companies of any size. Those who are just starting out and that have a very small mailing list will be able to benefit from the service just as much as large companies with tens of thousands of subscribers. It has some fantastic tools that can help to make developing and growing an email marketing campaign much easier.
What Features Make MailChimp a Standout?
People choose and stay with MailChimp for the quality and reliability of service, the cost, and all of the features that it offers. These features cover a number of different aspects of marketing and can help companies get a much better and more professional handle on their campaigns.
The Email Designer makes it easy to create a campaign thanks to the drag and drop features and the content blocks. The images and words you use look great, and you can reorder them as you see fit until you have a design that works well for your readers. You will even be able to edit photos right in the application. The template editor will also allow you to collaborate with others on your team when you are developing a campaign. You can give and receive feedback so that you develop the best content for your emails. Having high quality emails, which can be viewed in any device, is important if you hope to keep the subscribers you have and want to turn them into repeat customers.
It is optimized for mobile as well, so you can test and preview to see exactly what your subscribers will see. This ensures that there aren't any nasty surprises waiting when it comes to the layout. You can create your own layouts, or you can choose from one of the many available templates. These templates can be very handy if you do not have the time to develop something of your own. Chose the template and then get started with the drag and drop functions. Of course, you can use the Email Template Reference as a guide and code your own templates so they work just the way you need them to.
Users are able to set up an account with MailChimp and become an admin. They can then grant permission to different people on the team. They can determine who the managers and authors will be, as well as who can only view the content. This gives you full control over the permissions of everyone on the team.
One of the best benefits of using MailChimp is the fact that you can create your own signup forms so that they align with your brand. You want your signup to look as though it matches your company and your newsletter, naturally. It is possible to add dropdown boxes, images, and more. You can collect information in custom fields, and make it truly your own. This has the potential to increase the rate of subscribers you receive.
When you have a large number of subscribers, you can be sure that not all of them will be interested in the same thing. Different niche groups may have certain interests. Now, through segmentation and making groups with MailChimp, you can send certain groups of your subscribers content geared specifically for them. This makes it easy to have several different campaigns going at the same time with each targeted at a different segment of your subscriber list. For example, you might want some geared toward new subscribers, some toward those who have never bought anything, and some toward those who haven't purchased in a while. MailChimp provides users with plenty of options when it comes to creating different segments.
The Subscriber Profiles can provide you with information on each of the subscribers. You can see what time zone they are in to better determine when you should send your emails. You can see if they are on mobile devices or desktop, and much more.
Users will be able to automate a number of elements with MailChimp as well. They can automatically send out welcome emails to new customers, they can personalize emails, send emails based on a customer's activity, and even provide some product recommendations. The automation works very simply, but it can be quite effective. It reduces the amount of manual work that you need to do, and when you are using quality email templates from MailChimp, you can be sure they look professional as well.
When it comes to the email delivery service, MailChimp shines even more. The service has a number of specialized features that can be extraordinarily helpful to businesses. Omnivore is a technology that looks for any type of abusive email campaigns, such as spamming, and ensures that you aren't making some costly mistakes with your campaign. The monitoring system detects delivery problems, ISP feedback loops, and more.
Analytics is important as well. You can get reports that will track your performance. You can track the number of people who opened your emails, as well as see what they clicked. This can give you some truly valuable information that you can put into your future campaigns. Monitor trends, get a report of subscriber's email activities, explore the interactive graphs, and more. The amount of detail is impressive. It can let you know the number of unsubscribed people, bounces, the number of opens by location, and how your email campaign compares with others in your industry.
A/B testing available with MailChimp helps you find a number of ways that you can improve your performance. You can test a number of variables very quickly and simply, and you have a substantial amount of control over what and how you are testing. They will let you know which of your tests worked the best.
Many people today are on their mobile device more than they are on their desktop or laptop. MailChimp Mobile can be a great app to use as an addition to your desktop account. You will be able to manage lists, send new campaigns, view reports and more. When you are working on a tablet, you will even be able to create a full email campaign. They even have an app for Apple Watch. It doesn't allow you to create a campaign, naturally. However, it does allow you to check your stats and lists.
These are just some of the many fantastic features that help to make MailChimp the premier email marketing tool that it is today. Whether you are just starting now with a small campaign, or you have a large company with a national campaign on the horizon, it can be a nice solution. While there certainly are a large number of features available, you will find that they are all easy to use and are quite intuitive. You do not need to use every option that's available with MailChimp. Choose what will work the best for your needs.
What Plans Are Available?
You can choose from several different options when it comes to using MailChimp. The Free plan allows you to have up to 2,000 subscribers and 12,000 emails per month. This offer provides you with tools to help build your list, along with some high quality templates, free reports, and data insight. The reports can help to give you quite a bit more insight into exactly how your campaign is doing. Starting at $20 per month currently, you can have between 1,001 and 1,500 subscribers with an unlimited number of emails per month. As you go up in number of subscribers, the price goes up. It's a good idea to contact MailChimp to find out the latest prices.
In addition, there is a Pro version available, which is currently the cost of your plan plus an additional $199 per month. This plan is for those who have large companies with a massive number of subscribers. For those with the Pro plan, some additional features are available. These include comparative reports, track delivery, take control of delivery, and much more.
Is MailChimp Right for You?
As you can see, MailChimp is filled with fantastic features that are extremely useful for businesses of all sizes. The company has a great reputation, and they are cost effective. The service can scale with your business easily, so you do not need to worry about choosing a new email marketing provider down the line. Is it right for everyone? Some people may have some different wants or needs from their service, so you should fully explore everything that MailChimp can do. It's a free service for those starting out with a small number of subscribers, so it is worth it to see whether it has the features you need. Overall, the cost, the features, and the reliability of the company help to make this one of the services that is easy to recommend highly.
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Most Favorable Critic Review
MailChimp is definitely a very powerful, polished web-application that helps you maintain and stay connected with a group of subscribers. It's got great features and a smooth interface that is unobtrusive and easy to use.
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AWeber has more functions than most online marketers will ever need and it has one of the best delivery rates of all the email service providers existing today, so your emails will not get lost in spam folders.
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