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In online marketing, search engine optimization (SEO) is a vital marketing strategy that helps businesses gain better search visibility for their brand, products, or services. Proof of SEO’s importance is Google now processing at least 2 trillion searches per year from 2012’s 1.2 trillion. A recent Nielsen survey also found that most shoppers research online before making a purchase, i.e., look up product information, compare prices, or click ads to find out more.
SEO is a technical field that heavily relies on data mined from a myriad of sources. But manually gathering data for crunching and analysis isn’t the best use of your team’s time, and hence the need for SEO tools to lighten the load for marketers.
One such SEO software is WebCEO, which carries a comprehensive suite of SEO tools that both beginner and expert SEOs can use to boost their sites’ online rankings. Tools included are keyword research, internal links optimization, backlink quality check, toxic links identification and removal, among many others. WebCEO is both a desktop and web service, and this review will focus on the web version.
Because WebCEO resides in the cloud, there’s no software download and installation necessary. All you need is sign up for an account and you’re ready to analyze and optimize the SEO health of your websites – anytime, anywhere. To test drive the application, sign up for a free account to see if it fits your needs.
When you log in to WebCEO, the dashboard shows you a snapshot of your current projects, and depending on the widgets you’ve chosen at setup (which you can also edit as you go), you get a high-level view of the SEO status of your websites.
For a more granular look into the data, click on the site’s name. From the drop-down menu to the right of the site’s name, select the appropriate SEO tool to, say, assess a keyword’s efficiency index or spy on a competitor’s keywords or backlink profile.
Should you need to add another website to analyze and optimize, click on the Add Project button, and the widgets you choose can be arranged any way you want, with the data filtered according to what you only need shown.
The dashboard is also where you tweak your account’s settings, upload a logo for interface and report branding, enable the WebCEO API access if you need WebCEO data streamed to an in-house or third-party application, check your billing profile and history, configure the interface’s language settings, activate the white-label domain service, and more.
The Reports menu on the right-hand side of the dashboard lets you manage consolidated PDF and CSV reports, create email alerts, and design your branded reports’ layout. The Users menu, which is to the right of the Reports menu, allows you to create groups, add users, configure user roles, and create project scan limits for certain user profiles to save on scanning costs.
For agencies offering SEO services, WebCEO functions as a one-stop shop for all your clients’ SEO needs. Aside from consolidated SEO reports that you can brand accordingly, WebCEO offers a white-label platform that gives your teams and clients access to a custom domain or subdomain that hosts their web-based SEO tools.
If you’re a SaaS company seeking to avoid the added costs of developing your own SEO tools, this feature lets you provide a self-service SEO portal to your clients as a value-added service.
Another agency feature worth noting is the customizable SEO audit button that you can place anywhere on your site. Visitors can then click on the button to request a free audit report. Use this as an opportunity to gather their contact information, offer your services, and turn them into paying customers. The SEO reports are personalized with your brand colors and logo, without any mention of WebCEO.
If just one word is allowed to describe WebCEO, that would be “versatility.” Its built-in SEO tools cover a gamut of uses – from keyword analysis to competitor research, from on-page optimization to devising a backlink strategy, from social buzz monitoring to technical site audits. Once you find your way around it, you get good value for your money.
WebCEO’s tools fall under four buckets: Site Audit, Link Building, Social Metrics, and Marketing Analytics.
When it comes to search engine marketing, keywords will never go out of style – at least not in the foreseeable future – regardless of the many different ways the search engines tweak their algorithms.
WebCEO shows you your competitor’s keywords, provides suggestions on which keywords to use for better rankings, lets you create local search parameters to track how your keywords rank in a particular geographic region, and you can perform technical website audits, such as for broken links, URL errors, server issues, page access issues, and so on. It also presents error trends in graphical format so you know, even at a glance, what’s happening over time.
Included in the Site Audit category are keyword research, internal links optimization, technical audit, SEO analysis, and sitemap generation.
Quality backlinks improve a site’s search visibility, and WebCEO sees to it that all links pointing back to your site do not harm its integrity. The Backlink Quality Checker lets you weed out toxic links and report them to Google in a few clicks. The Backlink Competitor Spy lets you check your competitors’ backlinks and sort them according to trust flow, allowing you to then perform needed actions to ensure you have links coming from trusted pages on the internet.
For the Link Building category, tools you get conduct backlink quality checks, competitor backlink intelligence, monitoring of specific links, and content submission.
While distinct in their uses and objectives, social media and SEO work well together. They form the pillars of an effective online marketing strategy. WebCEO, through its web buzz monitoring tool, lists all the blogs and online publications that talk about the keywords you’re looking for, which is the first step in finding people and partners who could write about your product or service.
It also has a Twitter buzz monitoring feature that shows you all the Twitter profiles mentioning the keywords that matter to you. Depending on how relevant they are to your industry or purpose, it helps you identify the people and entities to follow and engage with, the tweets to retweet to your audience, and so on.
The Social Metrics category includes web buzz monitoring, social engagement, and Facebook insights.
WebCEO’s rank tracking functionality lets you monitor how your keywords rank on selected search engines and locales and devices, how your site fares against competitors, and if your ranking positions are improving compared to previous scans.
The web analytics feature pulls your site’s data from Google Analytics (you’ll have to authorize WebCEO to enable this), as well as competitor traffic ranking from Alexa and compete.com. The competitor metrics tool provides a graphical overview of your site’s position versus competitors in terms of total backlinks, average ranking, and traffic.
Marketing Analytics covers rank tracking, web analytics, Google Search Console, and competitor metrics.
WebCEO is a tool that works for businesses of various sizes in a variety of industries. It’s perfect for freelancers, SEO agencies, in-house SEO teams, and software startups.
Aside from the software being readily accessible in the cloud, WebCEO carries all the SEO tools agencies need to provide top-notch SEO services to their customers. Its tiered subscription scheme allows freelancers and startups to begin with the most cost-effective option, then scale up as their business grows. A forever free account with limited features is likewise available.
Wednesday 31 December 1969
Link Prospector is remarkably easy to use and tremendously powerful. If you're struggling to scale your link building operations, you owe yourself at least the free trial of Link Prospector.More about Link Prospector
Tuesday 05 April 2011
Thanks to a strong system and a competitive price point, Web CEO Online is ideal for webmasters, stand-alone SEO specialists and even large marketing agencies.More about Web CEO
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