Cross-screen advertising; the hottest trend in the industry. Every advertiser wants to do it, and many ad tech players are claiming to have the chops. But how exactly does it work? And can advertisers really ensure they're getting a true match? Jumptap VP of Product Management Matt Tengler breaks down the most popular cross-screen targeting techniques and offers advertisers a heads-up on what to look for in selecting a cross-screen partner.
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