Software Comparison
iContact vs VerticalResponse

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Listed in : Email Marketing

iContact is an email marketing solution for all businesses sizes. It allows you to create email newsletters, surveys, RSS feeds, Autoresponders, and s... Learn More

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Listed in : Email Marketing

VerticalResponse, a subsidiary of Deluxe Corporation, helps you grow your business and connect with your customers wherever they are. VerticalRespons... Learn More

Pricing Starting From

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iContact

Email Marketing

$ 14
For 1 Month / 1 user(s)

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VerticalResponse

Email Marketing

Free Plan

Coupons & Deals

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VerticalResponse

Email Marketing

No Coupons or Deals are available yet for VerticalResponse .

Available Features

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iContact

Email Marketing

5,000 Subscriber

Email Templates

MessageBuilder

MessageCoder

Email Delivery

Social Media

Contact Management

Customer Support

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VerticalResponse

Email Marketing

Up to 1,000 Email Contacts

Unlimited Email Sending

Unlimited Social Followers

Unlimited Social Posts

Connect up to 6 Social Accounts

Award-winning Customer Support

Dedicated Contact Person

Delivery Rate Improvement Review

Email Template with Your Logo

Free Trial Availability

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iContact

Email Marketing
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VerticalResponse

Email Marketing

No Free Trial Available.

Most Favorable User Review

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iContact

Email Marketing
User review from
9
Karen Repoli
Nov 29, 2015

As an email marketing software, iContact is very affordable and user-friendly. It is easy to learn by anyone with a basic knowledge of this type of program. You can import your current lists easily and add people you’ve met online without them needing to opt in at your website. This is very good for speakers who gather most contacts at their appearances.

Pros :

  • User-friendly.
  • Easy to learn and navigate.
  • Affordable.
  • List import is easy.
  • Adding people you met in person is simple.

Cons :

  • Multiple opt in forms not available.

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VerticalResponse

Email Marketing
User review from
9
Avni Shah
Oct 7, 2015

Vertical Response gives users a platform to create easy marketing campaigns. I love the fact they give you a free trial so you can play around with the tool to determine if it meets your need. After my free trial was over, I did actually purchase the tool. The user interface is simple and they give you pre-made templates if you don't want to create a campaign/newsletter from scratch.

Pros :

  • Easy-to-use Interface.
  • Selection of templates.
  • Pricing.
  • Drag-and-drop features.
  • The ability to preview your campaign via smartphone/desktop, etc.
  • Social Media Capabilities enabled.
  • Campaign tracking.

Cons :

  • Limited customer service phone support hours.

Most Unfavorable User Review

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iContact

Email Marketing

No unfavorable user review available yet for iContact.

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VerticalResponse

Email Marketing
  • User review from
    4
    May 13, 2016

    Nothing as such. I am disappointed after using this email marketing service. I have used for several years for sending marketing emails, but every time they make it so difficult.

    Pros :

    • They have affordable payment plans. For a beginner to email marketing, it's good.
    • They provide you with a free plan where you get around 10,000 of emails per user account.
    • You can send an unlimited amount of emails per month.
    • You can have a variety of campaigns for different emails. Social media integration is also possible, so whenever your new email comes out, it's already posted on social media networking sites like Twitter, Facebook, and LinkedIn.
    • You can also manage your unsubscribes easily.
    • The email comes with a link at the bottom where people can click on it to unsubscribe.
    • With respect to payment options they are flexible and you pay month by month.
    • You can target your audience by importing email lists. It provides an easier way to integrate google analytics and salesforce.
    • They provide you with free webinars and instructional videos so that you can make the most of your email campaigns.

    Cons :

    • Their technical support is pathetic. No one knows what is going on.
    • The email results appeared to be made up.
    • The servers which are used by VR for sending emails are blacklisted and as a result, most of the emails do not reach to the intended recipients.
    • There are a lot of glitches in uploading contacts from excel spreadsheet.
    • The emails don't seem to be responsive. The templates are not responsive enough.
    • The email testing is worse, you don't get to know how the email will look across several responsive devices until you test it out. Unlike MailChimp, it doesn't provide you with responsive templates, neither it gives you any feedback on how well the emails did.
    • They don't do a spam check on the lists imported, so you don't know how many emails in your list are spam which might affect your email open links rate.
    • They don't provide surveys where they can take feedback from their customers, which might help them to solve issues which customers might be facing.
    • If you don't provide a form field in your campaign email, vertical response assigns it on your behalf which can sometimes not reach the intended recipient.
    • Unlinke Mailchimp they don't have spam check score which can tell you whether the email which you are sending is received by the intended recipient.

  • Most Favorable Critic Review

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    iContact

    Email Marketing
    100
    Anonymous contribution , CRM Reports

    Wednesday 31 December 1969

    iContact is defintely one of the leaders in the online customer management field, and one of the main positive things about it are its easeness to use and deliverability rate (>99%).

    More about iContact
    View all the iContact Critic Reviews
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    VerticalResponse

    Email Marketing
    100
    Windy Chris , IM Report Card

    Thursday 15 October 2009

    Vertical Response is a solid email marketing service. It’s received great reviews from customers and established businesses alike. The Postcard Creation tool and surveys are really helpful for those that want to hone in on their customers or expand their marketing campaigns offline. The interface is harder to use than others and there are less features but Vertical Response is still highly recommended.

    More about VerticalResponse
    View all the VerticalResponse Critic Reviews

    Most Unfavorable Critic Review

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    iContact

    Email Marketing
    10
    Joey H. , G2 Crowd

    Wednesday 13 May 2015

    What do you like best?I came into a new marketing position at an events-based company. There were leftover templates pre-created in iContact by the previous marketing associate. I liked the fact that I could just reuse these templates, or use them as a working grounds for customizing succinct messaging with relevant information, which I assumed would be more efficient for campaigns. I was terribly wrong.What do you dislike?The editing features on iContact are outdated. The image upload has a 200k limit. The image upload was glitchy when loading. The text formatting was glitchy (issues with bolding text). The draft save didn't always work. Sometimes it saved. Sometimes it loaded previous versions. This caused severe issues when sending emails. I've caused customer support several times about these glitches. A customer representative from iContact actually told me that because of recipients recognizing the server information of iContact, over several years time, it may be likely that the unopened emails would eventually move the iContact server (our company) into the junk mail folder, reducing the open rate of our subscribers. When asked if they had created a solution to correct for this issue, they had none. Today, a previous draft email made its way to our recipients, instead of a current email. My hope was that the email could be retracted. I called customer support to explain the issue, and he...Recommendations to others considering the productDo not buy their product.What business problems are you solving? What benefits have you realized?Marketing for events. Marketing automation. Clear communications. iContact presented issues against many of our goals.

    More about iContact
    View all the iContact Critic Reviews
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    VerticalResponse

    Email Marketing
    40
    Katherine Miller , Merchant Maverick

    Thursday 07 August 2014

    VerticalResponse has been a well-known name in the email marketing industry for years. Unfortunately, the company is between products right now. Classic lacks responsive design – an increasingly important feature when so many people check email on their phones – and VR2 lacks all but the most rudimentary features. Could VR2 grow to be a good ESP solution? You bet. Is it now? Absolutely not.

    More about VerticalResponse
    View all the VerticalResponse Critic Reviews

    Demo Video

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    iContact Demo Video

    Email Marketing
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    VerticalResponse Demo Video

    Email Marketing

    Screenshots

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    iContact

    Email Marketing
    Screenshot for iContact 5 screenshots available
    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    Screenshot for VerticalResponse   4 screenshots available

    Typical Customer

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    iContact

    Email Marketing
    • Business
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    VerticalResponse

    Email Marketing
    • Business

    Supported Devices

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    iContact

    Email Marketing
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    VerticalResponse

    Email Marketing

    Supported Languages

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    iContact

    Email Marketing
    • English
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    VerticalResponse

    Email Marketing
    • English

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