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iContact is an email marketing solution for all businesses sizes. It allows you to create email newsletters, surveys, RSS feeds, Autoresponders, and s... Learn More
Email Scheduling / Send Later
Gmail or Outlook
CRM Sync & Merge Fields
Salesforce Email Sync
Salesforce Phone Sync
Salesforce Reply Sync
Team Analytics & Reports
Virtual Sales Gong
As an email marketing software, iContact is very affordable and user-friendly. It is easy to learn by anyone with a basic knowledge of this type of program. You can import your current lists easily and add people you’ve met online without them needing to opt in at your website. This is very good for speakers who gather most contacts at their appearances.
From what I've experienced so far, ToutApp is a great tool to have in your back pocket; particularly for helping to manage one's sales team (Inside Sales / Business Development teams in particular, given the typically high volume of outbound emails they deal with each and every day).A terrific platform for being able to create email templates and easily apply contacts directly to the campaign, allowing for quick and easy drip and nurture initiatives. The amount of time saved really opens the door for more proactive engagements, providing added focus to key prospects that are in a more mature buying phase, while also continuing to nurture and educate those that aren't quite ready to get the wheels in motion yet.
ToutApp was used as part of our partnership with an external lead generation company. The tool was straight forward and provided decent metrics around our results once campaigns had been launched, though the first few campaigns didn't show properly in the system for some reason.andnbsp; No matter, the lead gen company figured out the glitch, and we were able to see click rates, etc. finally. As a secondary user, the tool seemed pretty straight forward, it could have been a bit more intuitive though and might offer more robust features.andnbsp; The cost vs. features don't seem in line either, a bit expensive for what you get.Working with an outside company, who primarily ran ToutApp, it was very frustrating as we attempted tracking down issues with the email campaigns going out. The ability to track who received what and why clients weren't removed from future campaigns automatically was very frustrating and resulted in some nasty and rude emails (to our company, from those who had been on a specific mail campaign and asked to be removed).andnbsp; From an interface perspective (and as noted), the tool seemed pretty straight forward though the visual (product skin) could be updated to something more fresh and exciting. After all, this is supposed to be fun work, we aren't complete this work from a dungeon (right?). The interface also speaks to usability of the solution and the circular feel we had when logging in to check up on the status of things (metrics, etc.).In all, this offering might be a good fit for some, I wouldn't stop here, though. Definitely, check out your alternate options and compare the pros and cons.andnbsp; Get someone to provide a demo and to prove the ease of use, a demo always makes it look/seem so easy.
Wednesday 31 December 1969
iContact is defintely one of the leaders in the online customer management field, and one of the main positive things about it are its easeness to use and deliverability rate (>99%).More about iContact
Thursday 10 January 2013
ToutApp is cool. If I wasn’t spending way too much money on Hubspot, this would be a perfect sales tool. ToutApp is a feature rich and cost effective enhancement to the business email client you already use. It’s designed for the sales professional and integrates easily with Salesforce.com. Used properly, it can greatly increase the efficiency and effectiveness in an area where everyone (and salespeople in particular) spends much of their day.More about ToutApp
Wednesday 13 May 2015
What do you like best?I came into a new marketing position at an events-based company. There were leftover templates pre-created in iContact by the previous marketing associate. I liked the fact that I could just reuse these templates, or use them as a working grounds for customizing succinct messaging with relevant information, which I assumed would be more efficient for campaigns. I was terribly wrong.What do you dislike?The editing features on iContact are outdated. The image upload has a 200k limit. The image upload was glitchy when loading. The text formatting was glitchy (issues with bolding text). The draft save didn't always work. Sometimes it saved. Sometimes it loaded previous versions. This caused severe issues when sending emails. I've caused customer support several times about these glitches. A customer representative from iContact actually told me that because of recipients recognizing the server information of iContact, over several years time, it may be likely that the unopened emails would eventually move the iContact server (our company) into the junk mail folder, reducing the open rate of our subscribers. When asked if they had created a solution to correct for this issue, they had none. Today, a previous draft email made its way to our recipients, instead of a current email. My hope was that the email could be retracted. I called customer support to explain the issue, and he...Recommendations to others considering the productDo not buy their product.What business problems are you solving? What benefits have you realized?Marketing for events. Marketing automation. Clear communications. iContact presented issues against many of our goals.More about iContact
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