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As an email marketing software, iContact is very affordable and user-friendly. It is easy to learn by anyone with a basic knowledge of this type of program. You can import your current lists easily and add people you’ve met online without them needing to opt in at your website. This is very good for speakers who gather most contacts at their appearances.
Wednesday 31 December 1969
iContact is defintely one of the leaders in the online customer management field, and one of the main positive things about it are its easeness to use and deliverability rate (>99%).More about iContact
Thursday 08 October 2009
Mad Mimi is a great email marketing service to start out with. It doesn’t have all the features and cool tools as some of the other services in the industry but it gives you everything you need to manage a profitable email list. The interface is so easy to work with, and it’s a breeze to create emails and send it out. It’s also extremely affordable and highly rated by customers, making it a strong contender if you’re looking to manage a list.More about Mad Mimi
Wednesday 13 May 2015
What do you like best?I came into a new marketing position at an events-based company. There were leftover templates pre-created in iContact by the previous marketing associate. I liked the fact that I could just reuse these templates, or use them as a working grounds for customizing succinct messaging with relevant information, which I assumed would be more efficient for campaigns. I was terribly wrong.What do you dislike?The editing features on iContact are outdated. The image upload has a 200k limit. The image upload was glitchy when loading. The text formatting was glitchy (issues with bolding text). The draft save didn't always work. Sometimes it saved. Sometimes it loaded previous versions. This caused severe issues when sending emails. I've caused customer support several times about these glitches. A customer representative from iContact actually told me that because of recipients recognizing the server information of iContact, over several years time, it may be likely that the unopened emails would eventually move the iContact server (our company) into the junk mail folder, reducing the open rate of our subscribers. When asked if they had created a solution to correct for this issue, they had none. Today, a previous draft email made its way to our recipients, instead of a current email. My hope was that the email could be retracted. I called customer support to explain the issue, and he...Recommendations to others considering the productDo not buy their product.What business problems are you solving? What benefits have you realized?Marketing for events. Marketing automation. Clear communications. iContact presented issues against many of our goals.More about iContact
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