Software Comparison
iContact vs ActiveCampaign vs ToutApp

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Listed in : Email Management

iContact is an email marketing solution for all businesses sizes. It allows you to create email newsletters, surveys, RSS feeds, Autoresponders, and s... Learn More

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Listed in : Email Management

ActiveCampaign makes email marketing easy. ActiveCampaign email marketing software is web based email marketing software for creating, managing, and e... Learn More

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Listed in : Email Management

ToutApp aspires to solve the repetitive email problems efficiently. The app is useful for users who send a large number of outbound emails that have s... Learn More

Pricing Starting From

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iContact

Email Marketing

$ 14
For 1 Month / 1 user(s)

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ActiveCampaign

CRM

$ 9
For 1 Month / 3 user(s)

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ToutApp

Email Management

$ 30
For 1 Month / 1 user(s)

Coupons & Deals

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ActiveCampaign

CRM

No Coupons or Deals are available yet for ActiveCampaign .

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ToutApp

Email Management

No Coupons or Deals are available yet for ToutApp.

Available Features

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iContact

Email Marketing

5,000 Subscriber

Email Templates

MessageBuilder

MessageCoder

Email Delivery

Social Media

Contact Management

Customer Support

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ActiveCampaign

CRM

Email Marketing

Send Newsletters

Marketing Automation

Chat and Email Support

CRM w/ Sales Automation

Contact and Lead Scoring

Custom User Permissions

Custom Domain

Custom Branding

One on One Training

SMS Marketing

Custom Mailserver Domain

Dedicated Account Rep

Unlimited Integrations

In-depth Onboarding

Free Design Services

Free Social Data

Phone Support

Uptime SLA

Unlimited Users

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ToutApp

Email Management

Email Tracking    

Website Tracking        

Attachment Tracking

Tout Templates    

Email Scheduling / Send Later    

Meeting Scheduling    

Group Emails    

Drip Campaigns

Live Feed    

Lead Prioritization

Gmail or Outlook    

Auto-Update CRMs    

CRM Sync & Merge Fields    

Social Profiles

Salesforce Sidebar        

Salesforce Email Sync            

Salesforce Phone Sync

Salesforce Reply Sync

Template Sharing        

Template Collaboration        

Team Analytics & Reports        

Virtual Sales Gong

Free Trial Availability

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iContact

Email Marketing
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ActiveCampaign

CRM

No Free Trial Available.

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ToutApp

Email Management

Most Favorable User Review

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iContact

Email Marketing
User review from
9
Karen Repoli
Nov 29, 2015

As an email marketing software, iContact is very affordable and user-friendly. It is easy to learn by anyone with a basic knowledge of this type of program. You can import your current lists easily and add people you’ve met online without them needing to opt in at your website. This is very good for speakers who gather most contacts at their appearances.

Pros :

  • User-friendly.
  • Easy to learn and navigate.
  • Affordable.
  • List import is easy.
  • Adding people you met in person is simple.

Cons :

  • Multiple opt in forms not available.

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ActiveCampaign

CRM

No favorable user review available yet for ActiveCampaign .

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ToutApp

Email Management
User review from
9
Brett Jones
Jun 2, 2016

From what I've experienced so far, ToutApp is a great tool to have in your back pocket; particularly for helping to manage one's sales team (Inside Sales / Business Development teams in particular, given the typically high volume of outbound emails they deal with each and every day).A terrific platform for being able to create email templates and easily apply contacts directly to the campaign, allowing for quick and easy drip and nurture initiatives. The amount of time saved really opens the door for more proactive engagements, providing added focus to key prospects that are in a more mature buying phase, while also continuing to nurture and educate those that aren't quite ready to get the wheels in motion yet.

Pros :

  • Easily create and distribute email campaigns amongst employees and team members.
  • Schedule outbound emails using an array of templates, campaigns, etc.
  • Easily track various statuses of the emails being nurtured within the platform, being privy to details such as (but not limited to): open rates, click rates, conversion rates, etc.
  • Effectively increases the number of people that a sales team is able email; as opposed to people spinning their tires by not getting the maximum efficiency and touch points out of their campaigns.
  • Easily compare various campaigns and templates to better resolve and make adjustments for ongoing improvements.
  • A nice and clean Salesforce.com integration that connects the dots between systems.

Cons :

  • A bit annoying when people use an alternate email to respond to the campaigned emails as it skews the results a bit and requires some manual work to connect those folks back into the system for tracking.
  • Not overly Mac friendlyandnbsp;(MacMail or Outlook for Mac) so unless your sales team is utilizing Windows products exclusively there may be some pain points (though if you're leveraging Salesforce.com the integration will solve much of the pain).

Most Unfavorable User Review

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iContact

Email Marketing

No unfavorable user review available yet for iContact.

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ActiveCampaign

CRM

No unfavorable user review available yet for ActiveCampaign .

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ToutApp

Email Management
  • User review from
    4
    Katy Hammond
    Apr 14, 2016

    ToutApp was used as part of our partnership with an external lead generation company. The tool was straight forward and provided decent metrics around our results once campaigns had been launched, though the first few campaigns didn't show properly in the system for some reason.andnbsp; No matter, the lead gen company figured out the glitch, and we were able to see click rates, etc. finally. As a secondary user, the tool seemed pretty straight forward, it could have been a bit more intuitive though and might offer more robust features.andnbsp; The cost vs. features don't seem in line either, a bit expensive for what you get.Working with an outside company, who primarily ran ToutApp, it was very frustrating as we attempted tracking down issues with the email campaigns going out. The ability to track who received what and why clients weren't removed from future campaigns automatically was very frustrating and resulted in some nasty and rude emails (to our company, from those who had been on a specific mail campaign and asked to be removed).andnbsp; From an interface perspective (and as noted), the tool seemed pretty straight forward though the visual (product skin) could be updated to something more fresh and exciting. After all, this is supposed to be fun work, we aren't complete this work from a dungeon (right?). The interface also speaks to usability of the solution and the circular feel we had when logging in to check up on the status of things (metrics, etc.).In all, this offering might be a good fit for some, I wouldn't stop here, though. Definitely, check out your alternate options and compare the pros and cons.andnbsp; Get someone to provide a demo and to prove the ease of use, a demo always makes it look/seem so easy.

    Pros :

    • Allows you the ability to run a direct email marketing campaign without too much headache.

    Cons :

    • Cost vs. value, could be less expensive or more robust for what you actually get.

  • Most Favorable Critic Review

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    iContact

    Email Marketing
    100
    Anonymous contribution , CRM Reports

    Wednesday 31 December 1969

    iContact is defintely one of the leaders in the online customer management field, and one of the main positive things about it are its easeness to use and deliverability rate (>99%).

    More about iContact
    View all the iContact Critic Reviews
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    ActiveCampaign

    CRM
    100
    James Schramko , Super Fast Business

    Thursday 11 September 2014

    ActiveCampaign is a great email marketing tool if you want to save more time in keeping track and sending communication to thousands of customers. You can also give access to your sales staff as many as you want as agents with no extra fees unlike other tools that often charge extra per user.

    More about ActiveCampaign
    View all the ActiveCampaign Critic Reviews
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    ToutApp

    Email Management
    75
    Townsend Wardlaw , Townsend Wardlaw

    Thursday 10 January 2013

    ToutApp is cool. If I wasn’t spending way too much money on Hubspot, this would be a perfect sales tool. ToutApp is a feature rich and cost effective enhancement to the business email client you already use. It’s designed for the sales professional and integrates easily with Salesforce.com. Used properly, it can greatly increase the efficiency and effectiveness in an area where everyone (and salespeople in particular) spends much of their day.

    More about ToutApp
    View all the ToutApp Critic Reviews

    Most Unfavorable Critic Review

    screenshot for iContact

    iContact

    Email Marketing
    10
    Joey H. , G2 Crowd

    Wednesday 13 May 2015

    What do you like best?I came into a new marketing position at an events-based company. There were leftover templates pre-created in iContact by the previous marketing associate. I liked the fact that I could just reuse these templates, or use them as a working grounds for customizing succinct messaging with relevant information, which I assumed would be more efficient for campaigns. I was terribly wrong.What do you dislike?The editing features on iContact are outdated. The image upload has a 200k limit. The image upload was glitchy when loading. The text formatting was glitchy (issues with bolding text). The draft save didn't always work. Sometimes it saved. Sometimes it loaded previous versions. This caused severe issues when sending emails. I've caused customer support several times about these glitches. A customer representative from iContact actually told me that because of recipients recognizing the server information of iContact, over several years time, it may be likely that the unopened emails would eventually move the iContact server (our company) into the junk mail folder, reducing the open rate of our subscribers. When asked if they had created a solution to correct for this issue, they had none. Today, a previous draft email made its way to our recipients, instead of a current email. My hope was that the email could be retracted. I called customer support to explain the issue, and he...Recommendations to others considering the productDo not buy their product.What business problems are you solving? What benefits have you realized?Marketing for events. Marketing automation. Clear communications. iContact presented issues against many of our goals.

    More about iContact
    View all the iContact Critic Reviews
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    ActiveCampaign

    CRM

    No critic review available yet for ActiveCampaign .

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    ToutApp

    Email Management
    0
    Anonymous contribution , GetApp

    Monday 30 November -1

    More about ToutApp
    View all the ToutApp Critic Reviews

    Demo Video

    screenshot for iContact

    iContact Demo Video

    Email Marketing
    screenshot for ActiveCampaign

    ActiveCampaign Demo Video

    CRM
    screenshot for ToutApp

    ToutApp Demo Video

    Email Management

    Screenshots

    screenshot for iContact

    iContact

    Email Marketing
    Screenshot for iContact 5 screenshots available
    screenshot for ToutApp

    ToutApp

    Email Management
    Screenshot for ToutApp 4 screenshots available

    Typical Customer

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    iContact

    Email Marketing
    • Business
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    ActiveCampaign

    CRM
    • Business
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    ToutApp

    Email Management
    • Business

    Supported Devices

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    iContact

    Email Marketing
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    ActiveCampaign

    CRM
    screenshot for ToutApp

    ToutApp

    Email Management

    Supported Languages

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    iContact

    Email Marketing
    • English
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    ActiveCampaign

    CRM
    • English
    • French
    • Spanish
    • Italian
    • German
    • Portuguese
    • Danish
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    ToutApp

    Email Management
    • English

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