AdSense allows multiple Google certified ad networks to compete for your ad units. This new capability, called yield management, is powered by DoubleClick Ad Exchange and helps you generate the most profit for every ad that appears on your site. More ad networks mean more competition; as a result, you can generate the most profit for every ad unit, whether the winning bids come from AdWords or other ad networks.
Cloudswave Score for Google AdSense
Rating based on 6 Critic Reviews
Russell Thompson, on comparakeet
Since using Google AdSense is free, you might want to give it a try. Though we only recommend it if you feel you get enough traffic on your website as the returns might not be big enough to make a difference. Placing ads can discourage some viewers so they either ignore it or ignore the website so you have to be careful with the ads you place. If you can find ads that complement your websites content and theme then it might actually be a good step for you. Since Google AdSense does provide reports, you can give it a try and see how it fairs for your website.
Anita Campbell, on Small Business Trends
Optimizing AdSense is a well-structured course for you and your staff. It organizes material in a logical progression. That way you do not waste time on what you already know.
It presents the information in small chunks so that you can learn at your own pace. The course helps train your team on basic concepts, so you don’t have to spend the time. The certificate of completion is a way to assess that your staff digested the information and understood it.
Over the past year Google has made a number of changes to the AdSense program. The Help materials have gotten easier to understand. The dashboard has been improved. Google is now delivering more advance-warning messages to publishers about violations of AdSense Terms and allowing a period of time (usually 3 days) to correct the violation, instead of just bringing the hammer down with no warning.
Michael Johnston, on Monetize Pros
Google’s AdSense network is one of the most popular partners for publishers and bloggers seeking to monetize their sites. The AdSense program is relatively simple for most publishers; once approved, they’ll be able to generate code for a variety of ad units that will then appear on their site. AdSense then begins to serve ads, and splits any revenue generated with the publisher. AdSense offers a variety of ad units; beyond the standard sizes (300×250, 728×90, 160×600), there are another dozen ad types available ranging from the large 300×600 to a 120×90 button. In total, publishers have 15 ad sizes to choose from as well as several different options for link units.
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