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Eloqua is definitely a powerful tool when it comes to email marketing with all the functionality and metrics you can use. It also works well with other tools like Salesforce and SnapApp. The tool is very difficult to use and requires a lot of manual work to set up email templates as well as landing page templates.
Tuesday 28 February 2012
It’s a good value, despite the relatively high cost. If you can handle the learning curve, it’s a good investment. Eloqua has top-notch features and support, and customers tend to think that despite the price, it’s a good value. Once you master the learning curve, the possibilities are limited by your personnel—not the product.More about Oracle Eloqua
Wednesday 04 February 2015
What do you like best?They just make it easy for me to keep the wheels turning in the content machine. Creating a Blog wasn't something I wanted to tackle because of our existing CMS and back-end framework, but being able to host our Blog through Uberflip's platform has made our Blog a reality and it has been an awesome ride thus far. The Support is fantastic and you really feel like the team Uberflip cares about your success and will make it their goal to make sure you're happy. Uberflip has made some significant improvements to the Marketo integration as of late which has been great as well. With Uberflip's Flipbooks it's any wonder that companies are still using PDF files for their content assets.What do you dislike?It's hard to find things to dislike as their development team makes a consistent effort of listening to their clients and finding ways to improve the product. I know this because they've actually implemented at least 3 product updates that I've recommended. A challenge I have, and it's really greedy because you can do so much with Uberflip, is getting a little more granular control over the content's SEO factors. One of the things that makes Uberflip so easy (i.e. automatic URL generation and redirects from titles) can also be a challenge if you want to simplify the URL structure without impacting the asset's title... But I'm grasping at straws.Recommendations to others considering the productImplementing Uberflip is as easy as buying your IT administrator a coffee to get the CNAME record setup.What business problems are you solving? What benefits have you realized?The biggest business problem we had was to the ability to scale our content marketing operations. We're a small team and we each wear multiple hats so we needed something that would empower us to publish, evaluate, optimize, and promote our content in an easy way. And we needed something that integrated well with other existing tools in our toolkit.More about Uberflip
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