Software Comparison
Oracle Eloqua vs Marketing Optimizer

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Listed in : Marketing Automation

Oracle Eloqua is enterprise-level marketing automation software that can be used to manage a range of both marketing and sales activities. The softw... Learn More


Listed in : Marketing Automation

Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing O... Learn More

Pricing Starting From

screenshot for Oracle Eloqua

Oracle Eloqua

Marketing Automation

$ 2000
For 1 Month / 1 user(s)

screenshot for Marketing Optimizer

Marketing Optimizer

Marketing Automation

$ 149
For 1 Month / 1 user(s)

Available Features

screenshot for Oracle Eloqua

Oracle Eloqua

Marketing Automation

50 Marketing Users  

Best Practice Programs & Templates 

Success Coaching

Access to our Topliners Marketing Community

Standard Support (5/12) 

On-Demand Product Education Sessions

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Marketing Optimizer

Marketing Automation

Store up to 40,000 leads

Sell up to 8,000 leads/mo

Unlimited Users

Unlimited Reports

Unlimited Website Visitors

Unlimited Emails

Call Tracking

Free Trial Availability

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Oracle Eloqua

Marketing Automation

No Free Trial Available.

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Marketing Optimizer

Marketing Automation

Most Favorable User Review

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Oracle Eloqua

Marketing Automation
User review from
7
Cheryl Cross
Jun 16, 2016

Eloqua is definitely a powerful tool when it comes to email marketing with all the functionality and metrics you can use. It also works well with other tools like Salesforce and SnapApp. The tool is very difficult to use and requires a lot of manual work to set up email templates as well as landing page templates.

Pros :

  • The reporting metrics in Eloqua are very advanced compared to Hubspot.
  • It is easy to report on real revenue using this tool.
  • In addition, the amount of apps that integrate with the tool is amazing.
  • There is a wide selection of free apps you can use like ReadyTalk, Contact Washing Machine, Campaign Manager, etc.
  • It integrates with other tools like Demandbase, SnapApp, Cisco WebEx, Brightcove, etc.

Cons :

  • Even with the newest upgrade building forms in Eloqua is a long and difficult process.
  • It requires some coding knowledge to build forms and landing pages in the tool.
  • Compared to a Hubspot it takes triple the time to build a form or a landing time.
  • You save so much time, headaches and stress using a tool like Hubspot. In addition, Hubspot has much better support then Eloqua does.
  • The support feature is built right in the Hubspot tool, so you don’t have to call or email anyone if you don’t want. You can just open a support ticket up right in the tool, and you will then receive a response via the tool.
  • Eloqua also requires a ton of mapping steps that are very time-consuming. For instance, when you build a campaign you need to associate the form with it as well as the landing page, this process takes much longer than compared to Hubspot.
  • Setting up the integration between Salesforce and Eloqua is which more time-consuming than Hubspot.
  • You have to manually map every form field in Eloqua with Salesforce where Hubspot automatically maps most of the fields for you.

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Marketing Optimizer

Marketing Automation

No favorable user review available yet for Marketing Optimizer.

Most Favorable Critic Review

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Oracle Eloqua

Marketing Automation
75
Karen D. Schwartz , Comparz

Tuesday 28 February 2012

It’s a good value, despite the relatively high cost. If you can handle the learning curve, it’s a good investment. Eloqua has top-notch features and support, and customers tend to think that despite the price, it’s a good value. Once you master the learning curve, the possibilities are limited by your personnel—not the product.

More about Oracle Eloqua
View all the Oracle Eloqua Critic Reviews
screenshot for Marketing Optimizer

Marketing Optimizer

Marketing Automation
75
Anonymous contribution , ITQlick

Wednesday 31 December 1969

Marketing Optimizer collects marketing trends and creates a more feasible plan for your company to use. Since it uses automation, it will create new opportunities as more and more information is collected.  The collected information can also lead you to make even better choices when it comes to the future of your company. This automated marketing feature allows for better lead creation and generation. More leads will mean better profits after all. 

More about Marketing Optimizer
View all the Marketing Optimizer Critic Reviews

Demo Video

screenshot for Oracle Eloqua

Oracle Eloqua Demo Video

Marketing Automation
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Marketing Optimizer Demo Video

Marketing Automation

Screenshots

screenshot for Oracle Eloqua

Oracle Eloqua

Marketing Automation
Screenshot for Oracle Eloqua 5 screenshots available
screenshot for Marketing Optimizer

Marketing Optimizer

Marketing Automation
Screenshot for Marketing Optimizer 4 screenshots available

Typical Customer

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Oracle Eloqua

Marketing Automation
  • Business
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Marketing Optimizer

Marketing Automation
  • Business

Supported Devices

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Oracle Eloqua

Marketing Automation
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Marketing Optimizer

Marketing Automation

Supported Languages

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Oracle Eloqua

Marketing Automation
  • English
  • French
  • German
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Marketing Optimizer

Marketing Automation
  • English

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