Cision PR Software is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
Reach influencers with a media database of over 1.6 million contacts, outlets and opportunities. Build awareness by publishing content on sites like Time, CNN and Fast Company. Share brand news with press releases. Track coverage across traditional and social media with stories delivered to you.
Get the highest quality social data delivered directly to you. Our social software searches millions of posts and mines the data that will help you monitor the performance of key brand attributes and engagement, target emerging brand value and market drivers, and make informed business decisions easily and efficiently.
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Cloudswave Score for Cision PR
Rating based on 22 Critic Reviews
Authenticated Reviewer, on TrustRadius
Cision PR Use Cases and Deployment ScopeI selected Cision PR Software for our division to use. I also manage our PR agency and have set them up with a user seat in the software. The business problem it addresses is providing monthly reports for our executives to track our ROI and metrics. It also is very useful for building out media lists to pitch to. Our PR agency also distributes our news blasts as they are relevant to certain media lists we have built.
Pros : Media List BuildingLooking up Media Outlets or Specific Media ContactsMonthly News Coverage Reporting
Cons : The daily emails detailing news coverage results are set up with key words and unless you are very specific, it will pull in coverage that isn't relevant to your tracking needs.If the trade publications your company places articles in are super niche, they likely won't be tracked/picked up through the software, and you have to manually add them as they publish.The executive dashboard and dashboard widgets are a little wonky and require some finessing in order to work properly.
Kristen D. , on G2 Crowd
What do you like best?
What do you like best?
We use Vocus for the PR Web news release distribution. Creating and customizing the news release is very simple and the posting process is straight forward.
What do you dislike?
Though we have their "marketing dashboard" as well, I haven't found it as useful as some other social media monitoring tools. It's a relatively new feature, so as time goes on I'm sure it it will mature.
This is a professional and well designed system which goes beyond mere press releases and integrates itself into your business to help develop and monitor your success in order to improve on it. The service is excellent but the price does exclude a lot of users, which has benefits (a more exclusive list of clients stops your sources from being flooded with unwanted press releases and therefore gains yours more focus) and negatives
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