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Zoho Campaigns

Zoho Campaigns Reviews and Cloudswave Rating

  • 65

    Cloudswave Score for Zoho Campaigns

    Rating based on 11 Critic Reviews

    5 Favorable reviews
    56 %
    4 Mixed reviews
    44 %
    0 unfavorable reviews
    0 %
  • Zoho Campaigns is a winner of our Customer’s Choice and Great Customer Support Awards for 2016. It's designed for small to mid-sized businesses that can automate your entire marketing process—starting from handling your email campaigns to overseeing your mailing lists. With this tool, you can engage your clients anywhere, anytime with your social campaigns on Twitter, Facebook, and LinkedIn.

    0 of 0 people found this review helpful
  • Zoho Campaigns includes advanced features, such as auto-responders, for a low price, but its dated interface and limited templates hold it back.

    0 of 0 people found this review helpful

    We are a tech publisher sending around 50,000 eNewsletters per week. On the face of it Zoho Campaigns seems well laid out and particularly attractive when you read that it is integrated with Zoho CRM - which was one reason we went with it. It also provides good reporting of meta data - another major reason we chose to use it. And then you start to get into the nitty gritty. First impressions are pretty good. But when you dig deeper and you find that screens and integrations have been designed that don't actually work, the integration with Zoho CRM doesn't work, subscriber management forms lack flexibility, data handling is dreadful, fields are duplicated, forms lack flexibility. So you jump onto forums and start digging around and find there are significant defects and obvious bugs that have been hanging around for years. Here's just one simple example - we uploaded employee numbers - now when users use the standard form, the dropdown (configured with 5 options) now has every single value that was loaded as a dropdown option. In the end you lose confidence that the guys that support the product have any idea what they are doing, and certainly Zoho is not investing in fixing it. I am also increasingly concerned that the reputation of the sending servers is poor and costing us in high bounce rates due to security policies. We have managed to work around the frustrations and get a working model in place, but email reputation is a black box and I lack any confidence that these guys are managing it well. My advice - look at other options.

    Pros : Do not take it at face value.

    Cons : Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles.

    0 of 0 people found this review helpful

    Simple to use and powerful integration with Zoho CRM

    it offers 2 main advantages: simplicity and out of the box integration with Zoho CRM. The free plan is great to get started but you will have to pay as soon as you reach more than 500 subscribers to your mailing list.

    0 of 0 people found this review helpful
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  • What do you like best?

    I consult companies on Marketing and Automation tools. While the majority of the work I do for clients use bigger more robust systems, they are more than I need for my own company, not to mention more pricey. I get everything I need for email campaigns, auto responders and metrics from ZOHO.

    What do you dislike?

    Sometimes I do miss the powerful automation tools and metrics of the bigger, pricier systems

    0 of 0 people found this review helpful

    What do you like best?

    It integrates very nicely with Zoho CRM. I use Z-CRM for my small side business and love it for it's simplicity! I'm equally pleased with Z-Campaigns. The Sync to/from Z-CRM is pretty tight. It's easy to setup drip campaigns based on dates or other actions (such as joining a mailing list). It's report dashboard is refreshingly simple. Really enjoying this product!

    What do you dislike?

    Having used Marketo and Eloqua heavily, Zoho Campaigns still has a ways to go before it could be considered marketing automation software. Right now it's mostly email automation. There's no lead scoring, it doesn't integrate with SalesForce, etc. Also, don't like that the Zoho Mail app allows you to update SPF Records but the Zoho Campaigns app doesn't. SPF Records and DKIM have helped immensely with deliverability when using Marketo. However, for my small side business it actually works great. I'm using it to send out drip campaigns to small lists of just a few thousand, and it works excellently for that!

    0 of 0 people found this review helpful
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  • Take your marketing to a new level with Zoho Campaigns. The tool lets your SMB create and send a professional looking email or social campaign in a flash.

    0 of 0 people found this review helpful
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