Citatons Labs is a boutique agency that specializes in custom link building tools and services to solve large scale marketing problems. According to Garrett French, Citation Labs has its deepest roots in my experiences from 2001-2004 when he worked at WebProNews as the chief editor. He saw first hand the dramatic impact that high-utility content can have on an audience – and to the expert authors who contributed that content.
From 2004-2006 He had the opportunity to work directly with Andy Beal as the Manager of Communications at MarketSmart Interactive, which was then the world’s largest search marketing agency.
In late 2006 he began consulting on link and brand building with an emphasis on expert content published regularly both onsite and offsite at niche publishers. In 2009 Ben Wills, who hired him initially at MarketSmart, approached him with a strong vision and some promising seeds of code that grew into the Ontolo Link Prospecting Toolset.
Ben and Garett funded the development of the toolset – and guided its functionality – with link building agency work for Fortune 500s and established brands that required high-touch outreach and engagement with influential niche publishers. To build brand and links for Ontolo he published utility-rich content, interviews and worked with Ben to craft some nifty free tools that became crucial in the day to day work processes for link builders around the world. At this time he also began experimenting more with publisher and expert engagement for building crucial relationships and brand allies – and even provided the conceptual spark for the industry’s first and best local citation prospecting tool.