Logo for E*TRADE


Logo for E*TRADE

E*TRADE Coupons, Reviews, Comparisons and Alternatives


E*TRADE is an innovative financial services company offering a full suite of easy-to-use online brokerage, investing and related banking solutions, delivered at a competitive price. We empower individuals to take control of their financial futures by providing the products, tools and services they need to meet their near- and long-term investing goals.

We provide these services to customers online and through our network of customer service representatives, investment professionals, and investment advisors – over the phone and-in person at our 30 E*TRADE branches.

At E*TRADE we consider what is best for the customer in all decisions and actions; we anticipate and look for creative ways to deliver a best?in?class experience, resulting in customers recommending us to others and prospects becoming customers; we seek out – and listen to – customer and marketplace needs, and quickly work to meet and exceed them; and we utilize every interaction from front to back office to deepen our customer relationships.

This means we embrace change, even when it is disruptive and challenges the ordinary; we act like owners and take accountability for decisions, execution and the impact on all stakeholders; we are future?focused and set stretch, but achievable, performance and development goals and measures progress and results; we recognize value creation versus tenure, effort and activity; and we strive for execution excellence in all we do and continuously looking for ways to improve.

We work collaboratively, within and across departments to accomplish shared goals, developing mutual respect, accountability and trust; we plan inclusively and considers the impact of decisions on other parts of the organization; we collaborate and leverage cross?functional talent and the collective intelligence of the entire organization to accomplish shared goals; and we week and provide feedback and uses these lessons to improve self and others.

We treat everyone with respect; we value – and take pride in – the significant contributions and ideas that come from the diversity of individuals regardless of department, position or background; we are inclusive, open and honest in dealing with others, building transparency and trust; and we are socially responsible and contribute time and effort to improve the communities where we work & live.

  • 81


    9 Critic Reviews

  • Platforms
    Web based
    Mac OSX
  • Mobile
  • API
  • Pricing
    View details
    Free Trial
    Subscription Plans
    Free Plan

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Features & Specifications


Supported languages
Serviceable Area
Canada,  United States
Supported Platforms
  • Web Based
  • Desktop Windows
  • Desktop Mac OSX
  • Mobile App IOS
  • Mobile App Android

Ratings Summary

Metric Score Rank
cloudswave Score
Domain Authority 73
Alexa Rank 2734
Platforms 100

E*TRADE Screenshots

Plans & Pricing

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Critic Reviews

  • 81

    Cloudswave Score for E*TRADE

    Rating based on 9 Critic Reviews

    9 Favorable reviews
    100 %
    0 Mixed reviews
    0 %
    0 unfavorable reviews
    0 %
  • E*Trade is firmly entrenched near the top of the industry by offering every resource that any level of investor would need. Although the costs and fees are among the highest around, E*Trade compensates by providing a great user experience along with exceptional trading tools and technology.

  • Today, ETRADE's commercials remain relevant, the broker continues to innovate, and all in all, it provides a wonderfully well rounded offering for its clients.
    Whether an active trader, a new investor, or just someone looking to manage a retirement portfolio, ETRADE is a dependable, full-service broker that impresses all investor types and gives its competitors a run for their money.

  • In terms of online options trading, E-Trade makes placing complex orders amazingly simple. This discount broker also provides easy-to-configure option research tools and fast, real-time reporting. However, to take advantage of the $7.99 trade fee, you need to be an active trader and make at least 150 trades per quarter. If you are a dabbler or a low-volume trader, check out a service that provides the same flat rate regardless of trade volume.

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User Reviews

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Alternatives to E*TRADE


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