Wistia patent-pending technology allows corporations, small businesses, media agencies, and non-profits to easily share video and evaluate its effectiveness. For example, if you share a video with someone privately within Wistia, you can tell down to the second which parts of the video that person watched. Or, take the video outside of Wistia and learn how the video holds attention, what percent of visitors watch it and how effective it is in converting visitors to paying customers. You'll have a receipt for every video play inside and outside of your Wistia environment.
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Cloudswave Score for Wistia
Rating based on 29 Critic Reviews
Drew Franklin, on TrustRadius
Wistia Use Cases and Deployment ScopeOur company and my consulting [practice] utilize Wistia in a couple of different ways. The company I currently work for uses the online video hosting platform for customer testimonials and product overviews. The marketing department is the main part of the company that uses the hosting platform. We use Wistia to send visual information via email marketing campaigns and product pages on the website. Our target market is largely male. Therefore, visual learning or visual retention of information is huge.
Pros : Excellent playback option.Good controls for embedding video on the web and email marketing platforms.Solid integration with HubSpot and Salesforce.com.
Cons : Make more learning videos in the "Learning Center" because I really really enjoy learning videos from the professionals.
Joshua Smith, on GetApp
If you are creating great video content, why not leverage those videos to their greatest potential. Wistia has a full set of professional features to take your videos to the next level. Marketing integrates naturally into the wistia infrastructure.
Pros : -user friendly -reporting features are easy to understand -integrates with Hubspot and other marketing platforms -optimized fast streaming -ability to email gate videos or add CTA's to the end
Cons : -sometimes so many features that it is hard to use it to fullest potential -can be expensive for the casual user with lots of videos
Matt C. , on G2 Crowd
What do you like best?
What do you like best?
Very easy to use and simple to embed video into your website. The guys at Wistia are constantly enhancing the service with new features. I'm a big fan of the integration with my marketing automation solution, which allows me to see when an identified prospect views a video on my site, which video they viewed, how long they viewed the video, etc. Must have for marketers who are serious about adding video content to their website.
What do you dislike?
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