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Logo for Magento

Magento Coupons, Reviews, Comparisons and Alternatives

About Magento

The Magento eCommerce software platform offers online store solution for growing and large companies. The software can be useful to manage both your back-end and front-end operations, creating tailored and branded user and customer experiences.

Magento is the solution that integrates with your other systems and offers support, along with a range of extensions, training and consulting to help you successfully launch your online store.

Magento provides two eCommerce software products, the Community Edition and the Enterprise Edition. The latter is a scalable solution that helps you drive traffic to your online store, increase revenue, and convert potential buyers. The Magento Community Edition is built to suit developers or those with the knowledge to change the code of Magento and create their unique solution.

Magento is owned by eBay Inc., a global leader in commerce technology.

  • 76


    38 Critic Reviews

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    Web based
    Mac OSX
  • Mobile
  • API
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Features & Specifications

Key Features

  • Search engine optimization
  • Manage returns
  • Customer segmentation
  • Customer loyalty schemes and rewards
  • Targeted promotions
  • Automated reminders and notifications
  • Custom coupon creation
  • Personlaized shopping experiences
  • Product recommendations, up-selling and cross-selling
  • Gift registry, gift cards and store credit


Supported languages
English, German
Serviceable Area
World Wide
Supported Platforms
  • Web Based
  • Mobile Web
  • Mobile App Android
API availability
API is available. Protocol / Formats : XML, REST, SOAP .
Access the API documentation
Magento integrates with Zendesk and more than 90 other solutions. View details
Support Options
  • FAQs
  • Knowledge Base
  • Online Support
  • Phone Support
  • Video Tutorials

Ratings Summary

Metric Score Rank
cloudswave Score
Domain Authority 81
Alexa Rank 6349
Integration 98
Support options 100
Platforms 29
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Magento Demo Video

Magento Screenshots

Plans & Pricing

Showing 5 out of 44 - View All

Magento Integrations

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Help Desk and Ticket Management

Magento integrates with Zendesk . Zendesk delivers the leading cloud-based customer service software. Loved by customers for its si...
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Cloud Integration

Magento integrates with Zapier. Zapier lets you easily connect the web apps you use, making it easy to automate tedious tasks. Yo...
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Feedback and Reviews Management

Magento integrates with Yotpo. Yotpo is a plug and play social reviews solution for e-commerce websites. Yotpo is focused on pro...
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Live Chat

Magento integrates with Vivocha. Vivocha is an online customer interaction platform designed for small and large companies that of...
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Inventory Management

Magento integrates with Veeqo. Web based Multi-Channel Inventory and Order Managment System for retail SME's. Designed to replac...
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Critic Reviews

  • 76

    Cloudswave Score for Magento

    Rating based on 38 Critic Reviews

    15 Favorable reviews
    100 %
    0 Mixed reviews
    0 %
    0 unfavorable reviews
    0 %
  • I am using magento for over 4 years. I am using magento as a developer and store owner. Let me first describe my developer experience. Magento is big and hard to learn CMS system for building e-commerce stores. However, it is also the most robust one, most adaptable and most extensible platform. It can take some time and money to adopt it for all your needs, but when you reach desired state, it will pay off. You can automate most of tasks and of course synchronize your catalog, orders and clients with your internal CMS system. As a store owner I would like to say, that you need some time to get used to work in magento admin. They are many settings and you need to learn what are they for. But it also offers a lot more advanced functions (payment methods, promotional rules, tax rules, group promotional rules, reviews, etc´?¢) than similar open source software. Try it!

    Pros : - adaptable - a lot of extensions for all your needs - a lot of built in advanced functions

    Cons : - quite hard to learn - needs properly configured server for optimal speed

  • Magento Use Cases and Deployment ScopeWe used Magento Go as we planned at some point to move to community but where our business was at the time we need it to be a quick and easy solution that we could easily port over at a later date. It was very easy to set up and install.

    Pros : Lots of features that allow it to compete with the biggest platforms out there.The marketplace usually has a few dozen suppliers of each non-standard feature you could want.Lots of people know how to use Magento now

    Cons : MagentoGo has been retired as of 2015 but we saw this coming and were already in the process of movingUpdates and 3rd party compatibility has always been a problem historicallyLot's of people will tell you that Magento is slow and a drain on server resources but I've seen some very quick examples so optimisation is key.

  • Magento Go includes all of the functions you'll need to run an eCommerce store, whether you sell physical products or digital goods, but without having to download and install the software yourself.

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User Reviews

  • 4 In total

  • User review from

    Sara Luisa Hincapie

    This platform is a very recognized name in E-commerce. If you want t launch an online sales business, your best friend and ally is Magento. I have been using this platform in the past. And as a software developer and marketer, I have struggled to set everything up. The outcome is always very good

    The platform is open source that lets you use the shopping cart on a self-hosted website. If hosting and setting up a shopping cart withing your web page is beyond your technical expertise, Magento has a partnership with Zoey that can turn into a fully hosted solution

    The platform is fully customizable, and although the software is free, it requires technical level help from a software developer or an IT professional because it requires some back-end coding to set everything up. If you will not be able to code or hire a developer to set up your E-commerce site, this is not the solution for you.

    Magento is Open Source and Free, but you should allow some budget for a payment processor a host, a domain name, and additional security because Magento does not come with a PCI compliance.

    Magento's code can be tough to understand because it has a very very steep learning curve.The configuration page is painful, it has way too many options to configure, and it can turn into a real problem when getting the live product to the market. The user experience is also not good.

    One thing that I love is the hundreds od third party integrations, you can go and browse the integrations on their website, but I can tell you it has everything you will need to set up an E-commerce site correctly. Mailchimp and Facebook are only two of these integrations that can be very useful for the shopping cart website.

    Pros :

    • Very complete platform.
    • Integrations.

    Cons :

    • Steep learning curve.
    • User experience.

    • May 30, 2016
  • User review from

    Sean Caruana

    When brick-and-mortar stores want to create an online presence, a number of eCommerce platforms come to mind, such as WooCommerce on WordPress, Shopify, and BigCommerce. Another contender is Magento, which is arguably one of the most powerful eCommerce platforms available. However, like everything else, this comes at a cost. Magento's installation is quite straightforward and simple, and on par with a WordPress installation, in terms of difficulty. Customizing an online shop is a different story entirely, though.

    Magento is plagued with a very steep learning curve, and it is much more difficult to get used to, when compared with WooCommerce, Shopify, BigCommerce and some other eCommerce platforms. Expert-level software developers are required to implement custom features, and casual users would have to look elsewhere if they want to set up a shop themselves. Once used to it, Magento only offers advantages from that stage onwards.

    First of all, Magento is most likely the most customizable eCommerce platform available at the moment, and it is possible to implement practically any requirement that an online shop may have. Similar to WordPress, many plugins are already available, so there is a chance that someone would have already gone through the trouble of coding some sort of custom feature that may be required. Furthermore, Magento's usage is widespread, so it supports a huge amount of payment processing services, and can be integrating with many stock control, ERP and accounting software services.

    There are also a decent amount of reports which can be generated, based on the respective shop's data, and good integration with Google Analytics means that many metrics are available to assess a shop's success. A number of the features mentioned above are unfortunately only available in the enterprise version, which is quite costly. The price coupled with the steep learning curve may be enough for some users to look elsewhere, however for those shop owners looking for a truly customizable eCommerce platform, with an unparalleled amount of features, Magento is most likely one of the best options available for them.

    Pros :

    • Highly customizable.
    • Arguably the most powerful eCommerce platform.
    • Many plugins are available for a wide range of features.
    • Installation is quite simple.
    • Many payment processing services can be integrated into Magento sites.
    • Ability to integrate with many stock control and accounting services.
    • Detailed reporting tools available.

    Cons :

    • One of the most difficult eCommerce platforms to get used to.
    • The Enterprise version is quite expensive.
    • The Enterprise version is required for most features.
    • Most competing platforms such as Shopify and BigCommerce are much easier to use.

    • December 5, 2015
  • User review from

    Joseph Rounds

    • Great open source solution is highly customizable.
    • Many themes and plugins have already designed for it.
    • Open source allows you to change whatever you need to.

    Pros :

    • Open source huge community for it.
    • Many plugins and themes.

    Cons :

    • Out of the box lacks certain features such as multiple warehouses and recurring payments.

    • October 27, 2015
  • User review from

    Nick Jastrebski

    Magento is an incredible eCommerce platform which can help grow your business and take it to a new level with a diverse service and solutions set. The ease of use through a highly functional UI makes this product a great package to use overall. Take the time to learn the basic through their self-learning courses and you'll have all you need to manage your website successfully. With multiple payment options and array of other convenient e-commerce features, it keeps up well with the rest of the competition in the e-commerce market. Almost no coding experience is needed besides the ability to manage content utilizing basic HTML skills which can be learned as you go (if you're not already familiar). There’s a vast array of documentation to help support you along the way to figuring out what you’re trying to achieve with this eCommerce platform. If your organization has the budget for it, the wide set of consulting services can help you gain an outside perspective on your business to continually improve it. If you’re running an online storefront this application instantly expands your online presence better than almost anything else available if you are willing to put all your eggs in one basket with the solution. As your site evolves there are tools which allow you to continually assess how efficient your eCommerce business is running. On top of everything it takes care of with your website management, the extensions and integrations include all the top applications available. Everything that you can hope to achieve is covered fairly well with the free demos performed by their sales team which help you identify if Magento can truly meet your business needs. If you feel like you’re not getting everything out of your online channel as you could be then Magento and its service offerings are a great place to look.

    Pros :

    Great services, incredible usage if you have some content management and e-commerce experience.

    Cons :

    Expensive especially to utilize more advanced feature sets. Support can be condescending at times and seems to only care about extremely high paying customers, which this suite already has plenty of.

    • September 27, 2015
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