If I were to tell you that it was important for your company to have an ecommerce presence, you’d probably think I was doing little more than stating the obvious. But if I told you your ecommerce site also needed to optimize its shopping cart software, would you have the same reaction? Unless you don’t plan on selling from your site, you need to use shopping cart software or suffer from lackluster profits.selling off your site, you need to use shopping cart software or suffer from lacklster by your results.t that way, you'h To ensure you have the best solution on your website, keep reading for more information about this important form of software.
Just about every ecommerce website these days has a shopping cart logo placed somewhere throughout its pages. This cart usually displays a number, too, that correlates to how many products a customer has decided to buy.
That’s not all shopping cart software refers to, though. It’s far more than just a graphic. The software also refers to the last—and perhaps, most important—stage of an ecommerce transaction: the actual purchase. If you lose a customer here, all that hard work that led up to it—the SEO, marketing, emails, social media, bargain prices, presentation, etc.—was for nothing. In fact, in terms of overhead, it ultimately hurt you. So, this final stage and the software that goes with it deserves your utmost attention.
Other features many versions of shopping cart software support these days include things like the ability to post reviews. Amazon.com made this feature famous long ago and nowadays, just about every company is better served by letting its customers share their experiences with a particular product or service.
The truth, though, is that just about every version of shopping cart software is going to be different from the next. They all serve to handle the final part of an ecommerce transaction and that’s just about where the similarities fall apart. So if you’re sold on using a shopping cart on your website, you’ll want to read the next section for a better idea on what the ideal option looks like.
Nowadays, most people prefer hosted shopping cart software. This means that you get to benefit from, amongst other things, a cloud application. While many people are still cautious about the cloud, this skepticism is misplaced. Cloud versions will generally offer even better security because the company providing the software is in charge and is using measures that are trusted by a number of different customers.
Plus, with a hosted solution, your shopping cart will be automatically updated to the newest version without you having to handle any of the process yourself. Maintenance and other issues will also be overseen without your day being affected.
Best of all, hosted versions tend to come with a more affordable investment cost.
No matter what version you go with, the second thing you need to consider is the support team behind the software. Your shopping cart is too important to your business to rely on some lackluster team of borderline-amateurs to help you when you need it the most. You want a team of proven professionals who will be available around the clock.
One of the available elements we touched on earlier was the ability for customers to leave reviews. While this can backfire if you offer subpar products, Amazon.com proved it can also pave the way to unheard of profits. For most companies, this feature is a no-brainer. Just be sure you’re ready for what may come.
Another example of an extra feature that’s really more of a necessity is product presentation. When someone is considering buying, they should have an interactive image in the shopping cart they can zoom in on and see from different angles. This is just one more way you can prove to your customers that the items you’re selling are of the highest caliber and come with your confidence.
Lastly, integration functions can make all the difference. Here, integration includes everything from allowing customers to share purchases through social media to allowing your customers to leverage its CRM software and other platforms so every component can work in unison.
There’s no excuse for having an ecommerce website without the shopping cart software to go with it. Just be sure to review the above so you get the type that’s right for you.
The Cloudswave Awards is a seasonal ranking of the Top 10 business applications across several categories.
This ranking is based on the cloudswave score, the weighted average score that captures the essence of multiple critic reviews into one number.
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