Everyone knows content management software is an essential part of having an online presence (which is an integral part in its own right). That definitely doesn’t mean picking one is any less of a challenge though. Like anything, if you don’t know what to look for with CMS, you stand the chance of practically picking at random. So before you start getting ready to benefit from CMS software, consider the following criteria.
A lot of companies shopping for CMS software assume that core functionality is something they won’t have to worry about. They take for granted that it will make it easy to create, delete, edit and organize pages. Not only is this far from a guarantee, it’s definitely not true that this functionality will be user-friendly and/or intuitive. Many companies in your position, then, end up with a rude awakening after they get done spending money on a platform.
Oftentimes, a supposed “limitation” in this regard is actually an advantage. Automation is applied to make things easier on the user. For example, if you publish blogs for your company, the platform may work to organize posts by date, popularity or some other standard. So long as this is what you want, it works out well. Of course, it might not. A lot of times, it works well now, but in the future, you may want to organize posts differently.
This is just one example of how you need to look into the core functionality of any potential product. Ideally, you want a user-friendly platform that will streamline things in the beginning, but allow you to customize it later on as need be.
Another key piece of any platform to look at is how it designs your output. This is often referred to as a CMS’s “editor.” Traditionally, the most popular type of editor has been WYSIWYG (What You See Is What You Get). This definitely streamlines things, but also allows the user all kinds of input in terms of how the result will look.
On paper, this seems ideal, which is why WYSISYG has survived for so long. However, people are beginning to move away from it for several reasons. The main issue is that you may not have an accomplished designer on your team. If that’s the case, what you “design” may be all wrong, mainly because you’re harming consistency. Plus, in order to provide a user with this kind of control, the CMS also has to allow them to mix design and content. Far from simply disrupting continuity, this often ruins the end user’s experience.
For most companies, the ideal “editor” is one that hands over the controls to design and content in separate applications. However, the majority of businesses will be perfectly happy accepting a uniform design and allowing their people to handle content. It’s rare that aesthetics suffer and the finished product is far more effective.
Hopefully, you’re going to use your CMS software for more than just words. Your product also needs images and videos. Believe it or not, despite how important these forms of multimedia are, many CMSs don’t handle images and videos particularly well. Many don’t display them correctly, meaning you’re referencing a video or image that appears later on the site. Others simply don’t allow you to apply important SEO html tactics to describe this multimedia to search engines.
Look for CMS software that understands that your site needs multimedia and that you need control over how it’s displayed. It should also take into consideration that search engines need to know how to read them.
Obviously, if you’re not friendly to search engines, you can pack up and go home. But here, we’re talking about the search options a CMS allows your users. Many of them will show up to your site looking for a search bar so they can find exactly what they need.
But while a search bar should be considered mandatory, how it finds information is just as important. Will it provide a thorough search? Does it do so quickly? How often will it refresh so that it’s aware of new content. If a CMS platform doesn’t make this abundantly clear, ask the provider before nvesting.
CMS software is a vital part of any company’s digital space. But that doesn’t mean that any option will do. Choose the right one by looking into the above features.
The following articles & resources are available for CMS software
Online accessibility is essential to today’s businesses. Here is a list of online shopping cart solutions to help you optimize your small business web store... More
The Cloudswave Awards is a seasonal ranking of the Top 10 business applications across several categories.
This ranking is based on the cloudswave score, the weighted average score that captures the essence of multiple critic reviews into one number.
Enter your email and press continue to start downloading.
The white paper has been sent to your email. You can also download it right now from this URL: Detailed comparison of the 10 best CMS softwares