Software Comparison
Marketo vs ReferralCandy

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Listed in : Marketing Automation

Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterp... Learn More


Listed in : Marketing Automation

ReferralCandy has allowed us to capture new customers through the power of sharing and social media. It's a great tool to leverage existing customers ... Learn More

Pricing Starting From

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Marketo

Marketing Automation

$ 3195
For 1 Month / 1 user(s)

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ReferralCandy

Marketing Automation

$ 25
For 1 Month / 1 user(s)

Available Features

screenshot for Marketo

Marketo

Marketing Automation

Includes all of Standard

Advanced revenue analytics

Advanced email analytics

Time-series data warehouse

Advanced custom reports

Social sweepstakes and referrals

Role-based permissions

20 sales insight users (total)

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ReferralCandy

Marketing Automation

Step-by-step setup Wizard

Unlimited unique visitors / month

Unlimited campaign advocates

Fully automated reward fulfilment

No set up fees

No long-term contract

Free API Access

Custom branded referral links

24/7 access to knowledge base

Premium Email support

8hrs response (Mon-Fri EST)

Scheduled phone support

Personal success rep

Monthly campaign reviews

Quarterly business reviews

Free Trial Availability

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Marketo

Marketing Automation
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ReferralCandy

Marketing Automation

Most Favorable User Review

screenshot for Marketo

Marketo

Marketing Automation
User review from
9
Cecelia Fresh
Apr 16, 2016

I am fairly new to automated marketing software; though I am glad that Marketo is my first full experience in using this type of software. For our division, I wasn't responsible for selecting or implementing this software. It was already in use when I've joined this division at this company. My first impression of it was; WOW. I have so much to learn. And little by little, I have learned just enough to be effective and understand the value of what this software has to offer. It honestly has incredible capabilities and when fully used to it's potential is probably the best marketing automation software currently available.

Pros :

  • There isn't much that you cannot do with this software. Our division is merely scratching the surface with how we use it, which is currently to send out e-blasts to various lists we have built; we use it to establish landing pages to connect our marketing campaigns and efforts to our ads; we use it to establish drip campaigns and develop as much of the marketing funnel as we can since we are a B2B business with a sales channel and global distribution partners.
  • You can use this software for so much more, though.
  • Social media efforts; reporting; connecting it to a CRM such as Salesforce; link tracking; and more.
  • Honestly, I've just scratched the surface with knowing what it is capable of and using the software. This level of software is for advanced marketing pros and enterprise businesses - for sure.

Cons :

  • As mentioned above, I have barely scratched the surface in using this software over the last 2 years.
  • It is a full suite of software and can be quite complicated to operate.
  • The user interface is actually pretty simplistic in nature, but is fairly complex in navigating.
  • Though they have many training classes and offer support specialists just for your account; it does take time to get up to speed on operating this software.
  • Make sure you have blocked out sufficient time to either train or provide training to your team and employees if you plan to implement this software for your company.andnbsp;

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ReferralCandy

Marketing Automation

No favorable user review available yet for ReferralCandy.

Most Unfavorable User Review

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Marketo

Marketing Automation
  • User review from
    3
    Robert Belton
    Mar 4, 2016

    Marketo had a lot of nice features and functionality, but their customer support team was absolutely terrible and was the epitome of "sign and skip" I've ever experienced. Anytime we had an issue whatsoever; we were given the runaround and blame was deflected to a different department within Marketo internally, and the issues persisted at our expense.

    Pros :

    • The ability to nearly automate all of the outbound marketing efforts including email blasts, analytic collection, and review, and tracking prospect activity and behavior within the website was awesome.
    • If implemented correctly and used the right way, these features alone make any subscription worth the cost annually with no hesitation.
    • The ability to have real-time push notifications sent to your email and as a text message when a target prospect was engaging in content on your website was and is invaluable to any organization.
    • When used in conjunction with best practices (not IMMEDIATE contact so as to not freak a prospect out), your contact rates will inevitably rise and conversion rates may as well since you’re among the first to contact the client which has been proven to be a huge factor in edging out competition.

    Cons :

    • The absolute worst customer service team I've ever experienced.
    • They would trash their own employees and throw co-workers under the bus for blame if it meant they could transfer you and didn't have to "deal with you" anymore.
    • We were told several times that issues we had with connecting our CRM (SalesForce) and lead management would be fixed, and they absolutely ignored the problem and our requests to cancel our trial subscription leading them to automatically enroll us in a yearly subscription at the end of the trial and refusing to do anything to waive the fee of this.
    • We have yet to resolve our problems with them, and not amazingly, they are quite responsive now when it comes to their money but ignored our requests for help throughout our entire time with them.

  • screenshot for ReferralCandy

    ReferralCandy

    Marketing Automation

    No unfavorable user review available yet for ReferralCandy.

    Most Favorable Critic Review

    screenshot for Marketo

    Marketo

    Marketing Automation
    75
    Chuck Schaeffer , CRM Search

    Wednesday 31 December 1969

    Marketo is unquestionably the up and comer of the marketing software industry. This new comer is a thought leader, practices what it preaches, delivers impressive marketing software and backs it up with outstanding customer support. The company's growth is sky-rocketing and it is the marketing software vendor to catch.

    More about Marketo
    View all the Marketo Critic Reviews
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    ReferralCandy

    Marketing Automation
    100
    Lanette Willis , Nexternal Blog

    Friday 06 July 2012

    Data has shown that referral leads tend to be more qualified, less price sensitive, and some companies have found that referred clients tend to spend more. Wow! Many of the world’s strongest brands have taken notice, implementing ongoing customer referral programs to increase their customer bases. Fortunately, companies like ReferralCandy have emerged, and made this process extremely simple and affordable.

    More about ReferralCandy
    View all the ReferralCandy Critic Reviews

    Demo Video

    screenshot for Marketo

    Marketo Demo Video

    Marketing Automation
    screenshot for ReferralCandy

    ReferralCandy Demo Video

    Marketing Automation

    Screenshots

    screenshot for Marketo

    Marketo

    Marketing Automation
    Screenshot for Marketo 4 screenshots available
    screenshot for ReferralCandy

    ReferralCandy

    Marketing Automation
    Screenshot for ReferralCandy 5 screenshots available

    Typical Customer

    screenshot for Marketo

    Marketo

    Marketing Automation
    • Business
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    ReferralCandy

    Marketing Automation
    • Business

    Supported Devices

    screenshot for Marketo

    Marketo

    Marketing Automation
    screenshot for ReferralCandy

    ReferralCandy

    Marketing Automation

    Supported Languages

    screenshot for Marketo

    Marketo

    Marketing Automation
    • English
    • French
    • German
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    ReferralCandy

    Marketing Automation
    • English

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