Software Comparison
Marketo vs ActiveCampaign vs Wishpond

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Listed in : Campaign Management

Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterp... Learn More


Listed in : Campaign Management

ActiveCampaign makes email marketing easy. ActiveCampaign email marketing software is web based email marketing software for creating, managing, and e... Learn More

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Listed in : Campaign Management

Wishpond is an All-in-One marketing platform designed to help businesses generate and nurture leads. It consists of 4 main tools: social contests, lan... Learn More

Free Trial

Pricing Starting From

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Marketo

Marketing Automation

$ 3195
For 1 Month / 1 user(s)

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ActiveCampaign

CRM

$ 9
For 1 Month / 3 user(s)

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Wishpond

Campaign Management

Free Plan

Available Features

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Marketo

Marketing Automation

Includes all of Standard

Advanced revenue analytics

Advanced email analytics

Time-series data warehouse

Advanced custom reports

Social sweepstakes and referrals

Role-based permissions

20 sales insight users (total)

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ActiveCampaign

CRM

Email Marketing

Send Newsletters

Marketing Automation

Chat and Email Support

CRM w/ Sales Automation

Contact and Lead Scoring

Custom User Permissions

Custom Domain

Custom Branding

One on One Training

SMS Marketing

Custom Mailserver Domain

Dedicated Account Rep

Unlimited Integrations

In-depth Onboarding

Free Design Services

Free Social Data

Phone Support

Uptime SLA

Unlimited Users

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Wishpond

Campaign Management

Leads 200

Integrations Import

Customer Support Email & Live Chat

Landing Pages

Marketing Automation

Email Marketing

Website Popups

Forms

Retargeting Ads

Lead Management

Free Trial Availability

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Marketo

Marketing Automation
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ActiveCampaign

CRM

No Free Trial Available.

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Wishpond

Campaign Management
Free Trial Available

Most Favorable User Review

screenshot for Marketo

Marketo

Marketing Automation
User review from
9
Cecelia Fresh
Apr 16, 2016

I am fairly new to automated marketing software; though I am glad that Marketo is my first full experience in using this type of software. For our division, I wasn't responsible for selecting or implementing this software. It was already in use when I've joined this division at this company. My first impression of it was; WOW. I have so much to learn. And little by little, I have learned just enough to be effective and understand the value of what this software has to offer. It honestly has incredible capabilities and when fully used to it's potential is probably the best marketing automation software currently available.

Pros :

  • There isn't much that you cannot do with this software. Our division is merely scratching the surface with how we use it, which is currently to send out e-blasts to various lists we have built; we use it to establish landing pages to connect our marketing campaigns and efforts to our ads; we use it to establish drip campaigns and develop as much of the marketing funnel as we can since we are a B2B business with a sales channel and global distribution partners.
  • You can use this software for so much more, though.
  • Social media efforts; reporting; connecting it to a CRM such as Salesforce; link tracking; and more.
  • Honestly, I've just scratched the surface with knowing what it is capable of and using the software. This level of software is for advanced marketing pros and enterprise businesses - for sure.

Cons :

  • As mentioned above, I have barely scratched the surface in using this software over the last 2 years.
  • It is a full suite of software and can be quite complicated to operate.
  • The user interface is actually pretty simplistic in nature, but is fairly complex in navigating.
  • Though they have many training classes and offer support specialists just for your account; it does take time to get up to speed on operating this software.
  • Make sure you have blocked out sufficient time to either train or provide training to your team and employees if you plan to implement this software for your company.andnbsp;

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ActiveCampaign

CRM

No favorable user review available yet for ActiveCampaign .

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Wishpond

Campaign Management

No favorable user review available yet for Wishpond.

Most Unfavorable User Review

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Marketo

Marketing Automation
  • User review from
    3
    Robert Belton
    Mar 4, 2016

    Marketo had a lot of nice features and functionality, but their customer support team was absolutely terrible and was the epitome of "sign and skip" I've ever experienced. Anytime we had an issue whatsoever; we were given the runaround and blame was deflected to a different department within Marketo internally, and the issues persisted at our expense.

    Pros :

    • The ability to nearly automate all of the outbound marketing efforts including email blasts, analytic collection, and review, and tracking prospect activity and behavior within the website was awesome.
    • If implemented correctly and used the right way, these features alone make any subscription worth the cost annually with no hesitation.
    • The ability to have real-time push notifications sent to your email and as a text message when a target prospect was engaging in content on your website was and is invaluable to any organization.
    • When used in conjunction with best practices (not IMMEDIATE contact so as to not freak a prospect out), your contact rates will inevitably rise and conversion rates may as well since you’re among the first to contact the client which has been proven to be a huge factor in edging out competition.

    Cons :

    • The absolute worst customer service team I've ever experienced.
    • They would trash their own employees and throw co-workers under the bus for blame if it meant they could transfer you and didn't have to "deal with you" anymore.
    • We were told several times that issues we had with connecting our CRM (SalesForce) and lead management would be fixed, and they absolutely ignored the problem and our requests to cancel our trial subscription leading them to automatically enroll us in a yearly subscription at the end of the trial and refusing to do anything to waive the fee of this.
    • We have yet to resolve our problems with them, and not amazingly, they are quite responsive now when it comes to their money but ignored our requests for help throughout our entire time with them.

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    ActiveCampaign

    CRM

    No unfavorable user review available yet for ActiveCampaign .

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    Wishpond

    Campaign Management

    No unfavorable user review available yet for Wishpond.

    Most Favorable Critic Review

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    Marketo

    Marketing Automation
    75
    Chuck Schaeffer , CRM Search

    Wednesday 31 December 1969

    Marketo is unquestionably the up and comer of the marketing software industry. This new comer is a thought leader, practices what it preaches, delivers impressive marketing software and backs it up with outstanding customer support. The company's growth is sky-rocketing and it is the marketing software vendor to catch.

    More about Marketo
    View all the Marketo Critic Reviews
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    ActiveCampaign

    CRM
    100
    James Schramko , Super Fast Business

    Thursday 11 September 2014

    ActiveCampaign is a great email marketing tool if you want to save more time in keeping track and sending communication to thousands of customers. You can also give access to your sales staff as many as you want as agents with no extra fees unlike other tools that often charge extra per user.

    More about ActiveCampaign
    View all the ActiveCampaign Critic Reviews
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    Wishpond

    Campaign Management
    100
    Michael Kwan , Blogging Tips

    Tuesday 15 July 2014

    Instead of going to a number of different service providers to get all the various online marketing tools that you need, you can effectively get just about all of them through Wishpond. Now that’s smart!  When you sign up for Wishpond, you gain access to so many different tools for so many different aspects of your overall marketing campaign. The wizards for creating contests, coupons and so on are just as easy to follow as the one for creating a landing page. 

    More about Wishpond
    View all the Wishpond Critic Reviews

    Demo Video

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    Marketo Demo Video

    Marketing Automation
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    ActiveCampaign Demo Video

    CRM
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    Wishpond Demo Video

    Campaign Management

    Screenshots

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    Marketo

    Marketing Automation
    Screenshot for Marketo 4 screenshots available
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    Wishpond

    Campaign Management
    Screenshot for Wishpond 4 screenshots available

    Typical Customer

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    Marketo

    Marketing Automation
    • Business
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    ActiveCampaign

    CRM
    • Business
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    Wishpond

    Campaign Management
    • Business

    Supported Devices

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    Marketo

    Marketing Automation
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    ActiveCampaign

    CRM
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    Wishpond

    Campaign Management

    Supported Languages

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    Marketo

    Marketing Automation
    • English
    • French
    • German
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    ActiveCampaign

    CRM
    • English
    • French
    • Spanish
    • Italian
    • German
    • Portuguese
    • Danish
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    Wishpond

    Campaign Management
    • English

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