Software Comparison
Marketo vs ActiveCampaign vs Pardot vs ion interactive

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Listed in : Brand Management

Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterp... Learn More


Listed in : Brand Management

ActiveCampaign makes email marketing easy. ActiveCampaign email marketing software is web based email marketing software for creating, managing, and e... Learn More

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Listed in : Brand Management

Pardot, a salesforce.com Company, is a B2B Marketing Automation supplier that boosts income and increase proficiency for organizations with multi-touc... Learn More


Listed in : Brand Management

ion interactive is a marketing apps platform that generates leads and revenue with engaging, highly interactive, digital marketing experiences that ca... Learn More

Pricing Starting From

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Marketo

Marketing Automation

$ 3195
For 1 Month / 1 user(s)

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ActiveCampaign

CRM

$ 9
For 1 Month / 3 user(s)

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Pardot

Marketing Automation

$ 1000
For 1 Month / 1 user(s)

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ion interactive

Brand Management

No Pricing Available yet.

Available Features

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Marketo

Marketing Automation

Includes all of Standard

Advanced revenue analytics

Advanced email analytics

Time-series data warehouse

Advanced custom reports

Social sweepstakes and referrals

Role-based permissions

20 sales insight users (total)

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ActiveCampaign

CRM

Email Marketing

Send Newsletters

Marketing Automation

Chat and Email Support

CRM w/ Sales Automation

Contact and Lead Scoring

Custom User Permissions

Custom Domain

Custom Branding

One on One Training

SMS Marketing

Custom Mailserver Domain

Dedicated Account Rep

Unlimited Integrations

In-depth Onboarding

Free Design Services

Free Social Data

Phone Support

Uptime SLA

Unlimited Users

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Pardot

Marketing Automation

In-depth Prospect Tracking

Lead Nurturing & Email Marketing

Lead Scoring & Grading

ROI Reporting

Real Time Alerts

Forms & Landing Pages

Standard CRM Integration

Advanced Email Analytics

Email Rendering Preview & Spam Analysis

Email and Landing Page A/B Testing

Advanced Dynamic Content

Google AdWords Integration

API Access - Up to 25K calls/day

Integrated Marketing Calendar

Social Profiles

Chat Support

Custom User Roles

Custom Object Integration

API Access - Up to 100K calls/day

Dedicated IP Address

Phone Support

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ion interactive

Brand Management
  • Engage with Interactivity
  • Generate, Qualify and Profile Leads
  • Agile Testing and Optimization
  • Content Marketing Measurement
  • Content Marketing Analytics
  • Measure Content Results
  • Create, Test and Measure
  • Customizable Logic
  • Interactive Creative Studio
  • Integrated A/B/n
  • Internal and External Sites
  • Interactive Content Marketing
  • Native Salesforce Integration
  • Any Form. No Development.
  • Agile Creation and Testing
  • Free Trial Availability

    screenshot for ion interactive

    Marketo

    Marketing Automation
    screenshot for ion interactive

    ActiveCampaign

    CRM

    No Free Trial Available.

    screenshot for ion interactive

    Pardot

    Marketing Automation

    No Free Trial Available.

    screenshot for ion interactive

    ion interactive

    Brand Management

    No Free Trial Available.

    Most Favorable User Review

    screenshot for Marketo

    Marketo

    Marketing Automation
    User review from
    9
    Cecelia Fresh
    Apr 16, 2016

    I am fairly new to automated marketing software; though I am glad that Marketo is my first full experience in using this type of software. For our division, I wasn't responsible for selecting or implementing this software. It was already in use when I've joined this division at this company. My first impression of it was; WOW. I have so much to learn. And little by little, I have learned just enough to be effective and understand the value of what this software has to offer. It honestly has incredible capabilities and when fully used to it's potential is probably the best marketing automation software currently available.

    Pros :

    • There isn't much that you cannot do with this software. Our division is merely scratching the surface with how we use it, which is currently to send out e-blasts to various lists we have built; we use it to establish landing pages to connect our marketing campaigns and efforts to our ads; we use it to establish drip campaigns and develop as much of the marketing funnel as we can since we are a B2B business with a sales channel and global distribution partners.
    • You can use this software for so much more, though.
    • Social media efforts; reporting; connecting it to a CRM such as Salesforce; link tracking; and more.
    • Honestly, I've just scratched the surface with knowing what it is capable of and using the software. This level of software is for advanced marketing pros and enterprise businesses - for sure.

    Cons :

    • As mentioned above, I have barely scratched the surface in using this software over the last 2 years.
    • It is a full suite of software and can be quite complicated to operate.
    • The user interface is actually pretty simplistic in nature, but is fairly complex in navigating.
    • Though they have many training classes and offer support specialists just for your account; it does take time to get up to speed on operating this software.
    • Make sure you have blocked out sufficient time to either train or provide training to your team and employees if you plan to implement this software for your company.andnbsp;

    screenshot for ActiveCampaign

    ActiveCampaign

    CRM

    No favorable user review available yet for ActiveCampaign .

    screenshot for Pardot

    Pardot

    Marketing Automation
    User review from
    10
    Robert Belton
    Mar 4, 2016

    I would like to be able to avoid an overly positive review on this product to avoid scrutiny, but I have only the best things to say about its period. The customer service team is impeccable; the user-interface is flawless, fluid, easy and enjoyable to use; the functionality is jaw-dropping, and the ease at which you can use the software even if you're inexperienced is incredible.

    Pros :

    • Pardot syncs with Salesforce impeccably, and it seems as if this was a match made in heaven.
    • This allows us to create reports and monitors analytic with ease and complete clarity, and our lead transfer and conversion process goes very smoothly.
    • I know if we schedule an email blast or marketing effort with Pardot, that the job will get done, and the results will be clear and leads waiting in the queue for our team to qualify and pursue in the morning.
    • It is also easy to set up a mini campaign or “drip” campaign for email marketing at the drop of a dime and get the results of interaction with a target audience.
    • My organization will often times create the appearance of an email blast effort for 100 or less contacts, and allow us to focus on key targeted individuals behavior to understand how they are interacting with our company’s content and analytics on conversion from that particular effort.
    • It is possible to embed a cookie within a simple email like detailed below, and you can track the interaction of that prospect ongoing with your website (yours only, not anything they do, obviously).

    Cons :

    • The ONLY complaint I have about Pardot is more of a convenience one; in that it can take a long time (sometimes 24 hours ) to upload a lead / contact list of recipients into Pardot to engage them in a campaign.
    • This isn't usually an issue because we schedule our releases well in advance, but if anything ever comes up where we need to issue something NOW, we can be left without a paddle in that respect, and forced to release it ourselves in the old fashion way.

    screenshot for ion interactive

    ion interactive

    Brand Management

    No favorable user review available yet for ion interactive.

    Most Unfavorable User Review

    screenshot for Marketo

    Marketo

    Marketing Automation
  • User review from
    3
    Robert Belton
    Mar 4, 2016

    Marketo had a lot of nice features and functionality, but their customer support team was absolutely terrible and was the epitome of "sign and skip" I've ever experienced. Anytime we had an issue whatsoever; we were given the runaround and blame was deflected to a different department within Marketo internally, and the issues persisted at our expense.

    Pros :

    • The ability to nearly automate all of the outbound marketing efforts including email blasts, analytic collection, and review, and tracking prospect activity and behavior within the website was awesome.
    • If implemented correctly and used the right way, these features alone make any subscription worth the cost annually with no hesitation.
    • The ability to have real-time push notifications sent to your email and as a text message when a target prospect was engaging in content on your website was and is invaluable to any organization.
    • When used in conjunction with best practices (not IMMEDIATE contact so as to not freak a prospect out), your contact rates will inevitably rise and conversion rates may as well since you’re among the first to contact the client which has been proven to be a huge factor in edging out competition.

    Cons :

    • The absolute worst customer service team I've ever experienced.
    • They would trash their own employees and throw co-workers under the bus for blame if it meant they could transfer you and didn't have to "deal with you" anymore.
    • We were told several times that issues we had with connecting our CRM (SalesForce) and lead management would be fixed, and they absolutely ignored the problem and our requests to cancel our trial subscription leading them to automatically enroll us in a yearly subscription at the end of the trial and refusing to do anything to waive the fee of this.
    • We have yet to resolve our problems with them, and not amazingly, they are quite responsive now when it comes to their money but ignored our requests for help throughout our entire time with them.

  • screenshot for ActiveCampaign

    ActiveCampaign

    CRM

    No unfavorable user review available yet for ActiveCampaign .

    screenshot for Pardot

    Pardot

    Marketing Automation

    No unfavorable user review available yet for Pardot.

    screenshot for ion interactive

    ion interactive

    Brand Management
  • User review from
    4
    Cheryl Cross
    May 27, 2016

    Not sure why you would ever use a tool like Ion. We used it specifically for our PPC landing pages, but I don't see why you wouldn't just use a tool like Eloqua or Hubspot instead. Building forms in this tool is a total nightmare - good luck if you don't know how to code! The single thing I really liked about the tool was the built in AB testing of landing pages.

    Pros :

    • I really enjoyed the built-in feature for AB testing landing pages.
    • I thought that capability was the greatest feature the product offered.
    • Building landing pages was relatively easy, but not any better than using a tool like Hubspot or Eloqua.
    • I did like the variety of templates it provided to use when creating landing pages, but this was something we paid extra to have developed for us.
    • If you wanted to change the structure of the template on your own, it does require coding skills and it can be very time-consuming.

    Cons :

    • Building forms in this tool is definitely the biggest issue. They don’t make it easy to do by any means. If you want to pass any of the information you receive from the forms you build in Ion Interactive to Salesforce, then you need to map every single field you use. So any field you have in Salesforce that you want to use on a form in Ion will need to be mapped.
    • If you want to create new field to use then, you need to build it in both Ion and Salesforce and map it. If you don’t map each field individually to the system you want to pass the information into then, it won’t be passed over.
    • Passing information from Hubspot to Salesforce is much simpler and doesn’t require the mapping of each individual field.
    • Instead, it uses an API field that syncs the two accounts, so all the fields you use in Salesforce are present in Hubspot. This is not the case for Ion making it very time-consuming.
    • Building and styling forms, in general, is very complicated to do and requires coding.andnbsp;

  • Most Favorable Critic Review

    screenshot for Marketo

    Marketo

    Marketing Automation
    75
    Chuck Schaeffer , CRM Search

    Wednesday 31 December 1969

    Marketo is unquestionably the up and comer of the marketing software industry. This new comer is a thought leader, practices what it preaches, delivers impressive marketing software and backs it up with outstanding customer support. The company's growth is sky-rocketing and it is the marketing software vendor to catch.

    More about Marketo
    View all the Marketo Critic Reviews
    screenshot for ActiveCampaign

    ActiveCampaign

    CRM
    100
    James Schramko , Super Fast Business

    Thursday 11 September 2014

    ActiveCampaign is a great email marketing tool if you want to save more time in keeping track and sending communication to thousands of customers. You can also give access to your sales staff as many as you want as agents with no extra fees unlike other tools that often charge extra per user.

    More about ActiveCampaign
    View all the ActiveCampaign Critic Reviews
    screenshot for Pardot

    Pardot

    Marketing Automation
    75
    Anonymous contribution , Hosted Apps and tools

    Monday 26 April 2010

    Pardot comes across as a very impressive top end lead management and email marketing automation system. It is well worth investigation for a mid to large organisation looking to develop lead nurture.

    More about Pardot
    View all the Pardot Critic Reviews
    screenshot for ion interactive

    ion interactive

    Brand Management
    75
    Kate Morris , Kate Morris

    Tuesday 02 March 2010

    This is something I would recommend to a company that has a marketing department and needs a way to test landing pages on the fly without interrupting the IT and web development side. Ion makes it clear that this system is built with marketers in mind, not necessarily code-minded people. It's simple and easy to use, but also builds nice code on the back end.

    More about ion interactive
    View all the ion interactive Critic Reviews

    Most Unfavorable Critic Review

    screenshot for Marketo

    Marketo

    Marketing Automation

    No critic review available yet for Marketo .

    screenshot for ActiveCampaign

    ActiveCampaign

    CRM

    No critic review available yet for ActiveCampaign .

    screenshot for Pardot

    Pardot

    Marketing Automation
    40
    Giulia Biondi , GetApp

    Sunday 01 March 2015

    More about Pardot
    View all the Pardot Critic Reviews
    screenshot for ion interactive

    ion interactive

    Brand Management

    No critic review available yet for ion interactive .

    Demo Video

    screenshot for Marketo

    Marketo Demo Video

    Marketing Automation
    screenshot for ActiveCampaign

    ActiveCampaign Demo Video

    CRM
    screenshot for Pardot

    Pardot Demo Video

    Marketing Automation
    screenshot for ion interactive

    ion interactive Demo Video

    Brand Management

    Screenshots

    screenshot for Marketo

    Marketo

    Marketing Automation
    Screenshot for Marketo 4 screenshots available
    screenshot for Pardot

    Pardot

    Marketing Automation
    Screenshot for Pardot 5 screenshots available
    screenshot for ion interactive

    ion interactive

    Brand Management
    Screenshot for ion interactive 4 screenshots available

    Typical Customer

    screenshot for Marketo

    Marketo

    Marketing Automation
    • Business
    screenshot for ActiveCampaign

    ActiveCampaign

    CRM
    • Business
    screenshot for Pardot

    Pardot

    Marketing Automation
    • Business
    screenshot for ion interactive

    ion interactive

    Brand Management
    • N/A

    Supported Devices

    screenshot for Marketo

    Marketo

    Marketing Automation
    screenshot for ActiveCampaign

    ActiveCampaign

    CRM
    screenshot for Pardot

    Pardot

    Marketing Automation
    screenshot for ion interactive

    ion interactive

    Brand Management

    Supported Languages

    screenshot for Marketo

    Marketo

    Marketing Automation
    • English
    • French
    • German
    screenshot for ActiveCampaign

    ActiveCampaign

    CRM
    • English
    • French
    • Spanish
    • Italian
    • German
    • Portuguese
    • Danish
    screenshot for Pardot

    Pardot

    Marketing Automation
    • English
    screenshot for ion interactive

    ion interactive

    Brand Management
    • English

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