Software Comparison
Marketo vs ActiveCampaign vs Infusionsoft

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Listed in : CRM

Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterp... Learn More


Listed in : CRM

ActiveCampaign makes email marketing easy. ActiveCampaign email marketing software is web based email marketing software for creating, managing, and e... Learn More

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Listed in : CRM

Infusionsoft is a CRM and Marketing Automation solution that helps users manage their daily tasks, contacts, leads, sales and more. It lets users impo... Learn More

Pricing Starting From

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Marketo

Marketing Automation

$ 3195
For 1 Month / 1 user(s)

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ActiveCampaign

CRM

$ 9
For 1 Month / 3 user(s)

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Infusionsoft

CRM

$ 199
For 1 Month / 4 user(s)

Available Features

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Marketo

Marketing Automation

Includes all of Standard

Advanced revenue analytics

Advanced email analytics

Time-series data warehouse

Advanced custom reports

Social sweepstakes and referrals

Role-based permissions

20 sales insight users (total)

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ActiveCampaign

CRM

Email Marketing

Send Newsletters

Marketing Automation

Chat and Email Support

CRM w/ Sales Automation

Contact and Lead Scoring

Custom User Permissions

Custom Domain

Custom Branding

One on One Training

SMS Marketing

Custom Mailserver Domain

Dedicated Account Rep

Unlimited Integrations

In-depth Onboarding

Free Design Services

Free Social Data

Phone Support

Uptime SLA

Unlimited Users

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Infusionsoft

CRM

Contact Management

Marketing Automation

2,500 Contacts

12,500 Emails/mo

Free Trial Availability

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Marketo

Marketing Automation
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ActiveCampaign

CRM

No Free Trial Available.

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Infusionsoft

CRM

No Free Trial Available.

Cloudswave Editorial Review

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Marketo

Marketing Automation

No Cloudswave Editorial Review available yet.

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ActiveCampaign

CRM

No Cloudswave Editorial Review available yet.

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Infusionsoft

CRM

Infusionsoft Review by Cloudswave

Infusionsoft is the great sales and marketing software for small business automation. It offers professional tools that assist in key business operations. Infusionsoft may help in managing leads and customers, automating marketing operations, automating sales online, connecting multiple systems to streamline business operations, processing payments, and analyzing results to improve business operations.

What do you need to manage successful business?

What business is bound to succeed? We believe that it doesn’t matter what business it is. It is important if it is managed by people with defined values. To do successful business the people need to respect themselves, to appreciate their team and customers, and finally appreciate their financial success.
It is impossible to fill the needs of others without understanding their own needs. It is impossible to treat the neighbor as a servant, because the Earth is very small and still round. Besides, it’s a good practice to put yourself into buyer’s or competitor’s shoes. Would you like to have yourself as a competitor? Would you like to buy from yourself?
Another business trick that leads to success is that everything should always be counted. If you don't want to count, so you don't want to know. And if you don't want to know, you don't care!
Infusionsoft is the excellent system that is developed to help those people who are willing to change the world with their great business ideas.

What is Infusionsoft?

Founded in 2001, Infusionsoft is an online service that offers email marketing platform for small businesses with 25 employees or less. The history of the product began from the writing of a script to automate sales leads. This script laid down the basis for the modern service.
Today Infusionsoft offers marketing automation tools, marketing reports, built-in metadata and fields for keywords, drag and drop functionality for editing and publishing landing pages, the web forms, calculation tools, referral program management, sales reports and more. Infusionsoft customers can get professional tools that help to improve the work efficiency, to eliminate redundant work, to apply e-commerce instruments. 
1
Infusionsoft does not provide free or trial version. Actually it is not possible to see the platform interface anywhere on the official site until you buy the product. But there is good news: you can find a lot of great Infusionsoft tutorials on YouTube and see this SaaS product in action.
Infusionsoft platform is much like online tools for the project management. There are five basic categories: CRM, Marketing, E-Commerce, Admin, and Tools. Each category includes several sections for quick and clear navigation. For example, there are Contacts, Companies, Opportunities, Referral Partners and Visitors sections in the CRM category. Every category has its own reports and settings. Besides, there is My Nav category that can be filled with frequently used tools. It is possible to choose what tools will be shown here. It will save an incredible amount of time as you navigate around in the software.   
2
There are also some other tricks to make navigation easier. For example, there is integrated search tool through all items, the list of recently viewed items and also favorites list.The Dashboard is one more great way to customize the Infusionsoft experience. Here the custom widgets may be added. For example, the user can view the recent users’ activity or email stats, monthly sales report here.
3

E-mail marketing

Business owners know that email is one of the most proven methods of attracting customers. Just let them fill in the form when they are visiting your site. That’s it! You’ve got the potential customer.
Working with the email means that people can get informational newsletters from the company, invitations to interesting events, and a series of emails with tips and even letters in which it is proposed to unsubscribe from the company mailing list. This increases the credibility of the company.
Infusionsoft owners know how to treat users and to turn them into customers like no one else. This company is the leader in converting leads to the customers. Using the carefully planned email campaigns the company often turns into customers those who have left their email even more than one year ago. There is a “Infusionsoft Guide To Sales and Marketing” which is offered for free for all company’s prospective customers.

E-mail tools

There are a lot of professional tools inside the Infusionsoft platform that help to work with email more effectively. Say, what do you need to email hundreds or thousands (or hundreds of thousands) of people at once? Infusionsoft definitely knows the answer. 

Templates and custom signature

The drag and drop email builder can help to create a branded email template that may be the first step to building and launching your marketing efforts with Infusionsoft. Also be sure to set up email signature before you send your first broadcast email. It will save you time and make you more efficient.

Email throttling prevention

There are also emails planning tools that will help to prevent email throttling. When you send too many emails at once ISP may refuse to deliver your mail. So to make sure that all messages are delivered it’s a good idea to schedule the emails to deploy over an extended period of time, to segment the emails by domain or to split the mailing lists into multiple parts. Infusionsoft helps with email planning so you may be sure that all emails can be sent by your “completions” date. 4

Customer relationship management

Infusionsoft is a CRM (customer relationship management) system, so it is aimed to the learning and understanding the needs of existing and potential customers. So working with contacts is one of the most essential parts of the platform. 
5
There is no need to enter all info about people by hand because there are tools for automatic importing such information into Infusionsoft. Besides, the user has the opportunity to check for duplicate contact records and to merge them if needed. The contacts may be grouped and tagged. This makes sending targeted marketing messages easier.

eCommerce tools

One of the best features of Infusionsoft platform is that you can sell your products, services or subscriptions online right from here. The setup of products and/or services that you plan to sell online using your Infusionsoft application is pretty simple. Shopping cart and order form can be flexibly configured, and it is easy to embed them on the website. There are a lot of payment types available (PayPal and major credit cards are among them) and you can choose all or just some of them. Infusionsoft automatically sends notification to buyers if they use expired cards or have problems with failed charges and overdue balances.
The Infusionsoft modules tightly connected, so if the customer made a purchase from your site, his order history is stored in the contact’s profile. Then you may use this info to send special offers or thanks emails only to selected customers. The promotions can be segmented by any criterion: purchase history, locations, date, events, holidays etc.
There is an integrated referral program which may help in word-of-mouth marketing acceleration. The user is offered to create custom referral program and provide partners with an access to marketing materials stored within the separate panel. And don’t worry about the commissions, because Infusionsoft always keeps track of them.

Campaign Builder

To make the business grow it is important to create successful campaigns. There is a separate module that is designed to build a marketing and sales process from start to finish. Experienced Infusionsoft users say that Campaign Builder is the heart of this platform. E-mails, tasks, contacts can easily be managed with some other tools (many of them are often better than Infusionsoft ones). However in Campaign Builder all modules can be easily tied together and automated. So understanding how the Campaign Builder works indicates that the user is 90% of the way toward getting a great benefit from Infusionsoft.
6
The campaign builder has a visual, drag & drop interface. The main item here is called the goal. The goal contains all necessary info about events and actions. The main formula of Campaign Builder is “if there was an event X, it is necessary to automatically perform action Y”. The number of events is unlimited. It can be applied tag, filled form, a purchase made on the website etc. When a goal is triggered by its event, the predefined action automatically starts.

Conclusion

Infusionsoft is not the solution for everyone, but it has a clearly defined target audience. It doesn’t offer different plans for small, medium business and for the big corporations as some other do. Infusionsoft is focused on the small business needs instead. Due to this there is nothing superfluous here; just the tools that every small company needs. E-mail marketing, contacts managing, e-commerce and analysis tools are linked together and work as a whole. But first of all Infusionsoft is the platform for online businesses, so if you sell your products through the Web you will get the greatest benefit from the use of it.

Most Favorable User Review

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Marketo

Marketing Automation
User review from
9
Cecelia Fresh
Apr 16, 2016

I am fairly new to automated marketing software; though I am glad that Marketo is my first full experience in using this type of software. For our division, I wasn't responsible for selecting or implementing this software. It was already in use when I've joined this division at this company. My first impression of it was; WOW. I have so much to learn. And little by little, I have learned just enough to be effective and understand the value of what this software has to offer. It honestly has incredible capabilities and when fully used to it's potential is probably the best marketing automation software currently available.

Pros :

  • There isn't much that you cannot do with this software. Our division is merely scratching the surface with how we use it, which is currently to send out e-blasts to various lists we have built; we use it to establish landing pages to connect our marketing campaigns and efforts to our ads; we use it to establish drip campaigns and develop as much of the marketing funnel as we can since we are a B2B business with a sales channel and global distribution partners.
  • You can use this software for so much more, though.
  • Social media efforts; reporting; connecting it to a CRM such as Salesforce; link tracking; and more.
  • Honestly, I've just scratched the surface with knowing what it is capable of and using the software. This level of software is for advanced marketing pros and enterprise businesses - for sure.

Cons :

  • As mentioned above, I have barely scratched the surface in using this software over the last 2 years.
  • It is a full suite of software and can be quite complicated to operate.
  • The user interface is actually pretty simplistic in nature, but is fairly complex in navigating.
  • Though they have many training classes and offer support specialists just for your account; it does take time to get up to speed on operating this software.
  • Make sure you have blocked out sufficient time to either train or provide training to your team and employees if you plan to implement this software for your company.andnbsp;

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ActiveCampaign

CRM

No favorable user review available yet for ActiveCampaign .

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Infusionsoft

CRM
User review from
10
Matthew Veil
Jun 11, 2016

I have been using InfusionSoft for almost 2 years now and compared to all the other comparable systems I have personally used or tried out it is by far the best system available. So much more of a CRM than with many more features it is a very robust system. It includes a fairly easy to set up email drip funnel systems, e-commerce, the ability to apply tags and define lists, creates very intelligent email campaigns and much more. It is not for the faint of heart, but for someone serious about building their business and about marketing. andnbsp; andnbsp;

Pros :

  • All in one system with plenty of integration's available, the nice thing about that is that considering there are so many options currently available online as services that if you are particularly fond of one service or another, then it is most likely you can integrate with the system, most integrations feed directly into.
  • Easy set up process they walk you through all the basics to get you up and running. Customer support is great to work with.andnbsp;
  • Pricing in comparison it's hard to beat when I compared it to the major competitors.
  • Often times you're faced with having a lot of techs people build out a lot of open sources or pay big prices for licensing fees, but in this case, it is a good compromise of time and resources.andnbsp;

Cons :

  • Not for the brand new start-ups without motivation, this is a serious system with a serious investment of time and money for businesses who are looking to stay busy with sales.
  • Not for the pure novice or someone wanting to "try out" a CRM system to learn how CRM's work.andnbsp;
  • I'd recommend a lot of time going through all the guides and even hiring a professional InfusionSoft consultant to come in and work with your business to get the most out of it.
  • If possible go through a consultant team before you buy and ask a lot of questions first, some of them will give you a lot more information in how it can relate to your main business operations and marketing and guide you through the setup process to get you up and running much faster to see results sooner. andnbsp;

Most Unfavorable User Review

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Marketo

Marketing Automation
  • User review from
    3
    Robert Belton
    Mar 4, 2016

    Marketo had a lot of nice features and functionality, but their customer support team was absolutely terrible and was the epitome of "sign and skip" I've ever experienced. Anytime we had an issue whatsoever; we were given the runaround and blame was deflected to a different department within Marketo internally, and the issues persisted at our expense.

    Pros :

    • The ability to nearly automate all of the outbound marketing efforts including email blasts, analytic collection, and review, and tracking prospect activity and behavior within the website was awesome.
    • If implemented correctly and used the right way, these features alone make any subscription worth the cost annually with no hesitation.
    • The ability to have real-time push notifications sent to your email and as a text message when a target prospect was engaging in content on your website was and is invaluable to any organization.
    • When used in conjunction with best practices (not IMMEDIATE contact so as to not freak a prospect out), your contact rates will inevitably rise and conversion rates may as well since you’re among the first to contact the client which has been proven to be a huge factor in edging out competition.

    Cons :

    • The absolute worst customer service team I've ever experienced.
    • They would trash their own employees and throw co-workers under the bus for blame if it meant they could transfer you and didn't have to "deal with you" anymore.
    • We were told several times that issues we had with connecting our CRM (SalesForce) and lead management would be fixed, and they absolutely ignored the problem and our requests to cancel our trial subscription leading them to automatically enroll us in a yearly subscription at the end of the trial and refusing to do anything to waive the fee of this.
    • We have yet to resolve our problems with them, and not amazingly, they are quite responsive now when it comes to their money but ignored our requests for help throughout our entire time with them.

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    ActiveCampaign

    CRM

    No unfavorable user review available yet for ActiveCampaign .

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    Infusionsoft

    CRM

    No unfavorable user review available yet for Infusionsoft.

    Most Favorable Critic Review

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    Marketo

    Marketing Automation
    75
    Chuck Schaeffer , CRM Search

    Wednesday 31 December 1969

    Marketo is unquestionably the up and comer of the marketing software industry. This new comer is a thought leader, practices what it preaches, delivers impressive marketing software and backs it up with outstanding customer support. The company's growth is sky-rocketing and it is the marketing software vendor to catch.

    More about Marketo
    View all the Marketo Critic Reviews
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    ActiveCampaign

    CRM
    100
    James Schramko , Super Fast Business

    Thursday 11 September 2014

    ActiveCampaign is a great email marketing tool if you want to save more time in keeping track and sending communication to thousands of customers. You can also give access to your sales staff as many as you want as agents with no extra fees unlike other tools that often charge extra per user.

    More about ActiveCampaign
    View all the ActiveCampaign Critic Reviews
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    Infusionsoft

    CRM
    100
    Matthew Guay , Zapier

    Thursday 02 October 2014

    Infusionsoft includes everything you'd need to identify your customers' needs, customize marketing to them, actually sell your real products, and make sure you're staying on top of everything you need to do at the same time. And it’ll even let you know how you’re doing at marketing.

    More about Infusionsoft
    View all the Infusionsoft Critic Reviews

    Most Unfavorable Critic Review

    screenshot for Marketo

    Marketo

    Marketing Automation

    No critic review available yet for Marketo .

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    ActiveCampaign

    CRM

    No critic review available yet for ActiveCampaign .

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    Infusionsoft

    CRM
    0
    Terrence L. , G2 Crowd

    Friday 10 July 2015

    What do you like best?The Sales Person follow up with you to close the deal. What do you dislike?Infusionsoft pays $500 referral fees to affiliates. Sales person misleading and false promises at sales stage. They will drag on and not let you cancel the subscription. Recommendations to others considering the productIf you are a SME Look for other product that requires less or no upfront. Infusionsoft uses your upfront cost to pay the affiliates that bring you in. So they entire business economics is not in favour of you. If you need such a BIG product at the first place. If you are big enough, consider SAP. SAP lives on customer service.What business problems are you solving? What benefits have you realized?This product is not suitable for our business. And we encounter lots of issues cancelling the subscription. Infusionsoft charges $2000 start up cost +$299 per month of service fee. Evan Samurin (the Sales) says if it is not for our company, they will do something to credit the upfront $2000 back to us. After we used it for a month our A/P emailed Evan saying infusionsoft is not for us, Evan says that he will forward the message to customer service. I haven't heard from infusionsoft again, We have followed up with Evan with no reply. Our company credit card is billed month after month, which forced our company to call the credit card and cancel the card. Then someone from Infusionsoft customer service, Blake Ghormley emailed us saying we have unpaid balance. We asked Blake to communicate with Evan and credit us back for the months that I didn't use. Blake Ghormley disappeared again. The problem of this product is, Infusionsoft pays $500 referral fee to the person introduce...

    More about Infusionsoft
    View all the Infusionsoft Critic Reviews

    Demo Video

    screenshot for Marketo

    Marketo Demo Video

    Marketing Automation
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    ActiveCampaign Demo Video

    CRM
    screenshot for Infusionsoft

    Infusionsoft Demo Video

    CRM

    Screenshots

    screenshot for Marketo

    Marketo

    Marketing Automation
    Screenshot for Marketo 4 screenshots available

    Typical Customer

    screenshot for Marketo

    Marketo

    Marketing Automation
    • Business
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    ActiveCampaign

    CRM
    • Business
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    Infusionsoft

    CRM
    • Business

    Supported Devices

    screenshot for Marketo

    Marketo

    Marketing Automation
    screenshot for ActiveCampaign

    ActiveCampaign

    CRM
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    Infusionsoft

    CRM

    Supported Languages

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    Marketo

    Marketing Automation
    • English
    • French
    • German
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    ActiveCampaign

    CRM
    • English
    • French
    • Spanish
    • Italian
    • German
    • Portuguese
    • Danish
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    Infusionsoft

    CRM
    • English

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