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ActiveCampaign makes email marketing easy. ActiveCampaign email marketing software is web based email marketing software for creating, managing, and e... Learn More
Includes all of Standard
Advanced revenue analytics
Advanced email analytics
Time-series data warehouse
Advanced custom reports
Social sweepstakes and referrals
20 sales insight users (total)
Chat and Email Support
CRM w/ Sales Automation
Contact and Lead Scoring
Custom User Permissions
One on One Training
Custom Mailserver Domain
Dedicated Account Rep
Free Design Services
Free Social Data
Required Onboarding $5,000
Plus $10 per 1k extra
Content Creation and Optimization
Social Media Suite
Marketing Analytics Dashboards
Goal Based Nurturing
Custom Event Reporting
Custom Event Automation Triggers
A/B Testing CTAs
A/B Test Emails
Predictive Lead Scoring
I am fairly new to automated marketing software; though I am glad that Marketo is my first full experience in using this type of software. For our division, I wasn't responsible for selecting or implementing this software. It was already in use when I've joined this division at this company. My first impression of it was; WOW. I have so much to learn. And little by little, I have learned just enough to be effective and understand the value of what this software has to offer. It honestly has incredible capabilities and when fully used to it's potential is probably the best marketing automation software currently available.
The HubSpot platform is extremely powerful. I tend to think of their tool as a serious of different positions within my marketing team. I firmly believe we could (and should) have 1 person for each of the core functions offered in HubSpot. That isn't to say you MUST have a person for each role... I say that because I don't want to discourage anyone from using HubSpot's robust and scalable platform for their team. In other words, I think that you can buy HubSpot today and grow with HubSpot tomorrow.
Marketo had a lot of nice features and functionality, but their customer support team was absolutely terrible and was the epitome of "sign and skip" I've ever experienced. Anytime we had an issue whatsoever; we were given the runaround and blame was deflected to a different department within Marketo internally, and the issues persisted at our expense.
Not sure why you would ever use a tool like Ion. We used it specifically for our PPC landing pages, but I don't see why you wouldn't just use a tool like Eloqua or Hubspot instead. Building forms in this tool is a total nightmare - good luck if you don't know how to code! The single thing I really liked about the tool was the built in AB testing of landing pages.
Wednesday 31 December 1969
Marketo is unquestionably the up and comer of the marketing software industry. This new comer is a thought leader, practices what it preaches, delivers impressive marketing software and backs it up with outstanding customer support. The company's growth is sky-rocketing and it is the marketing software vendor to catch.More about Marketo
Thursday 11 September 2014
ActiveCampaign is a great email marketing tool if you want to save more time in keeping track and sending communication to thousands of customers. You can also give access to your sales staff as many as you want as agents with no extra fees unlike other tools that often charge extra per user.More about ActiveCampaign
Thursday 23 May 2013
Look, I know you may still have some questions. I could have written all day about what I love about HS but I figured 2500 words was enough for even the most patient of readers.More about HubSpot
Tuesday 02 March 2010
This is something I would recommend to a company that has a marketing department and needs a way to test landing pages on the fly without interrupting the IT and web development side. Ion makes it clear that this system is built with marketers in mind, not necessarily code-minded people. It's simple and easy to use, but also builds nice code on the back end.More about ion interactive
Friday 01 February 2013
The system will work wonderfully 80% of the time but the other 20% of the time system breaks down (workflows wont work, wont capture valuable leads, will spam lists despite a suppression list, etc.). The development team is always working on it, but this can take 48+ hours with no communication and really no explanation.More about HubSpot
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