Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike.
Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise. The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics – all in one place.
With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
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Cloudswave Score for Marketo
Rating based on 709 Critic Reviews
Authenticated Reviewer, on TrustRadius
Marketo Use Cases and Deployment ScopeMarketo is being used by the marketing department to nurture leads and develop marketing automation growth within the company.
Pros : Provide InformationPersonal Growth
Cons : The Marketo site can be very buggy at times.
Max Francisco, on GetApp
Great tool for marketing automation and pretty much is one of the tools that are helping define the standard in this market. It is a great tool with lots of possibilities but it's not easy to use and ramping up can take some time. That is expected though from such a type of tool.
Pros : Many possibilities when it comes to emailing, profiling and working with lists, integration with SFDC and other CRM systems. Landing pages also offer great possibility.
Cons : Because of its nature, it can take time to ramp up and caution is recommended before giving licenses away at the company. Training is necessary and a strategy for the companys marketing execution.
Ben B. , on G2 Crowd
What do you like best?
What do you like best?
I'm used both Marketo and Eloqua extensively. I have been admin over both systems for the last 2 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not.
What do you dislike?
Having used Eloqua, I know how nice their campaign/program builder is. You can drag and drop build your campaigns on a canvas type layout. It's great because it's easy, gives a better top down view of your campaign, and helps you display a campaigns functionality to your executive team. Infusionshoft has something similar. Why Marketo hasn't adopted a similar format for building programs is beyond me.
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