Software Comparison
HubSpot vs Pardot

Save time and effort by comparing these leading Marketing Automation software.
Quickly access the latest reviews to read actual user opinions and ratings. Get amazing coupons and discounts, access Free Demos or Trials immediately.



Listed in : Marketing Automation

HubSpot offers cloud-based marketing, sales, and CRM software that give to businesses the chance to deliver an inbound experience, which delights, eng... Learn More


Listed in : Marketing Automation

Pardot, a salesforce.com Company, is a B2B Marketing Automation supplier that boosts income and increase proficiency for organizations with multi-touc... Learn More

Pricing Starting From

screenshot for HubSpot

HubSpot

CRM

$ 2400
For 1 Year / 1 user(s)

screenshot for Pardot

Pardot

Marketing Automation

$ 1000
For 1 Month / 1 user(s)

Available Features

screenshot for HubSpot

HubSpot

CRM

Required Onboarding $5,000

10,000 Contacts

Plus $10 per 1k extra

Content Creation and Optimization

Email Marketing

Social Media Suite

Marketing Analytics Dashboards

Marketing Automation

Goal Based Nurturing

Custom Workflows

Salesforce Integration

Smart Content

Attribution Reporting

User Roles

Revenue Reporting

Custom Event Reporting

Custom Event Automation Triggers

A/B Testing CTAs

A/B Test Emails

Predictive Lead Scoring

Contacts Reporting

Company Reporting

Event-Based Segmentation

screenshot for Pardot

Pardot

Marketing Automation

In-depth Prospect Tracking

Lead Nurturing & Email Marketing

Lead Scoring & Grading

ROI Reporting

Real Time Alerts

Forms & Landing Pages

Standard CRM Integration

Advanced Email Analytics

Email Rendering Preview & Spam Analysis

Email and Landing Page A/B Testing

Advanced Dynamic Content

Google AdWords Integration

API Access - Up to 25K calls/day

Integrated Marketing Calendar

Social Profiles

Chat Support

Custom User Roles

Custom Object Integration

API Access - Up to 100K calls/day

Dedicated IP Address

Phone Support

Free Trial Availability

screenshot for Pardot

HubSpot

CRM
screenshot for Pardot

Pardot

Marketing Automation

No Free Trial Available.

Most Favorable User Review

screenshot for HubSpot

HubSpot

CRM
User review from
10
Mike Rizzo
Nov 16, 2015

The HubSpot platform is extremely powerful. I tend to think of their tool as a serious of different positions within my marketing team. I firmly believe we could (and should) have 1 person for each of the core functions offered in HubSpot. That isn't to say you MUST have a person for each role... I say that because I don't want to discourage anyone from using HubSpot's robust and scalable platform for their team. In other words, I think that you can buy HubSpot today and grow with HubSpot tomorrow.

Pros :

  • Immensely powerful logic / rules-based marketing triggers. Great email marketing.
  • A/B testing.
  • Templates are mostly easy to work with, the marketplace for templates is helpful for a quick start.
  • Great landing page functionality

Cons :

  • You should learn (or have someone who can) how to design in HubSpot (landing page / blog / email editor) in order to get the most out of the tool.
  • Reporting is getting better, but still needs improvement.

screenshot for Pardot

Pardot

Marketing Automation
User review from
10
Robert Belton
Mar 4, 2016

I would like to be able to avoid an overly positive review on this product to avoid scrutiny, but I have only the best things to say about its period. The customer service team is impeccable; the user-interface is flawless, fluid, easy and enjoyable to use; the functionality is jaw-dropping, and the ease at which you can use the software even if you're inexperienced is incredible.

Pros :

  • Pardot syncs with Salesforce impeccably, and it seems as if this was a match made in heaven.
  • This allows us to create reports and monitors analytic with ease and complete clarity, and our lead transfer and conversion process goes very smoothly.
  • I know if we schedule an email blast or marketing effort with Pardot, that the job will get done, and the results will be clear and leads waiting in the queue for our team to qualify and pursue in the morning.
  • It is also easy to set up a mini campaign or “drip” campaign for email marketing at the drop of a dime and get the results of interaction with a target audience.
  • My organization will often times create the appearance of an email blast effort for 100 or less contacts, and allow us to focus on key targeted individuals behavior to understand how they are interacting with our company’s content and analytics on conversion from that particular effort.
  • It is possible to embed a cookie within a simple email like detailed below, and you can track the interaction of that prospect ongoing with your website (yours only, not anything they do, obviously).

Cons :

  • The ONLY complaint I have about Pardot is more of a convenience one; in that it can take a long time (sometimes 24 hours ) to upload a lead / contact list of recipients into Pardot to engage them in a campaign.
  • This isn't usually an issue because we schedule our releases well in advance, but if anything ever comes up where we need to issue something NOW, we can be left without a paddle in that respect, and forced to release it ourselves in the old fashion way.

Most Favorable Critic Review

screenshot for HubSpot

HubSpot

CRM
100
Marcus Sheridan , The Sales Lion

Thursday 23 May 2013

Look, I know you may still have some questions. I could have written all day about what I love about HS but I figured 2500 words was enough for even the most patient of readers.

More about HubSpot
View all the HubSpot Critic Reviews
screenshot for Pardot

Pardot

Marketing Automation
75
Anonymous contribution , Hosted Apps and tools

Monday 26 April 2010

Pardot comes across as a very impressive top end lead management and email marketing automation system. It is well worth investigation for a mid to large organisation looking to develop lead nurture.

More about Pardot
View all the Pardot Critic Reviews

Most Unfavorable Critic Review

screenshot for HubSpot

HubSpot

CRM
50
Konrad from Contact Clould , Software Advice

Friday 01 February 2013

The system will work wonderfully 80% of the time but the other 20% of the time system breaks down (workflows wont work, wont capture valuable leads, will spam lists despite a suppression list, etc.). The development team is always working on it, but this can take 48+ hours with no communication and really no explanation.

More about HubSpot
View all the HubSpot Critic Reviews
screenshot for Pardot

Pardot

Marketing Automation
40
Giulia Biondi , GetApp

Sunday 01 March 2015

More about Pardot
View all the Pardot Critic Reviews

Demo Video

screenshot for HubSpot

HubSpot Demo Video

CRM
screenshot for Pardot

Pardot Demo Video

Marketing Automation

Screenshots

screenshot for Pardot

Pardot

Marketing Automation
Screenshot for Pardot 5 screenshots available

Typical Customer

screenshot for HubSpot

HubSpot

CRM
  • Business
screenshot for Pardot

Pardot

Marketing Automation
  • Business

Supported Devices

screenshot for HubSpot

HubSpot

CRM
screenshot for Pardot

Pardot

Marketing Automation

Supported Languages

screenshot for HubSpot

HubSpot

CRM
  • English
  • French
  • Spanish
  • German
  • Japanese
  • Chinese
  • Portuguese
screenshot for Pardot

Pardot

Marketing Automation
  • English

Free Download: Marketing Automation Software Pricing Guide

Enter your email and press continue to start downloading.

Detailed comparison of the 10 best Marketing Automation software!

One last step to begin your download:

Complete this brief form and we'll email you the PDF document.

Thank you for downloading the white paper..

The white paper has been sent to your email. You can also download it right now from this URL: