Software Comparison
HubSpot vs Marketing Optimizer

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Listed in : Marketing Automation

HubSpot offers cloud-based marketing, sales, and CRM software that give to businesses the chance to deliver an inbound experience, which delights, eng... Learn More


Listed in : Marketing Automation

Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing O... Learn More

Pricing Starting From

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HubSpot

CRM

$ 2400
For 1 Year / 1 user(s)

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Marketing Optimizer

Marketing Automation

$ 149
For 1 Month / 1 user(s)

Available Features

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HubSpot

CRM

Required Onboarding $5,000

10,000 Contacts

Plus $10 per 1k extra

Content Creation and Optimization

Email Marketing

Social Media Suite

Marketing Analytics Dashboards

Marketing Automation

Goal Based Nurturing

Custom Workflows

Salesforce Integration

Smart Content

Attribution Reporting

User Roles

Revenue Reporting

Custom Event Reporting

Custom Event Automation Triggers

A/B Testing CTAs

A/B Test Emails

Predictive Lead Scoring

Contacts Reporting

Company Reporting

Event-Based Segmentation

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Marketing Optimizer

Marketing Automation

Store up to 40,000 leads

Sell up to 8,000 leads/mo

Unlimited Users

Unlimited Reports

Unlimited Website Visitors

Unlimited Emails

Call Tracking

Free Trial Availability

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HubSpot

CRM
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Marketing Optimizer

Marketing Automation

Most Favorable User Review

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HubSpot

CRM
User review from
10
Mike Rizzo
Nov 16, 2015

The HubSpot platform is extremely powerful. I tend to think of their tool as a serious of different positions within my marketing team. I firmly believe we could (and should) have 1 person for each of the core functions offered in HubSpot. That isn't to say you MUST have a person for each role... I say that because I don't want to discourage anyone from using HubSpot's robust and scalable platform for their team. In other words, I think that you can buy HubSpot today and grow with HubSpot tomorrow.

Pros :

  • Immensely powerful logic / rules-based marketing triggers. Great email marketing.
  • A/B testing.
  • Templates are mostly easy to work with, the marketplace for templates is helpful for a quick start.
  • Great landing page functionality

Cons :

  • You should learn (or have someone who can) how to design in HubSpot (landing page / blog / email editor) in order to get the most out of the tool.
  • Reporting is getting better, but still needs improvement.

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Marketing Optimizer

Marketing Automation

No favorable user review available yet for Marketing Optimizer.

Most Favorable Critic Review

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HubSpot

CRM
100
Marcus Sheridan , The Sales Lion

Thursday 23 May 2013

Look, I know you may still have some questions. I could have written all day about what I love about HS but I figured 2500 words was enough for even the most patient of readers.

More about HubSpot
View all the HubSpot Critic Reviews
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Marketing Optimizer

Marketing Automation
75
Anonymous contribution , ITQlick

Wednesday 31 December 1969

Marketing Optimizer collects marketing trends and creates a more feasible plan for your company to use. Since it uses automation, it will create new opportunities as more and more information is collected.  The collected information can also lead you to make even better choices when it comes to the future of your company. This automated marketing feature allows for better lead creation and generation. More leads will mean better profits after all. 

More about Marketing Optimizer
View all the Marketing Optimizer Critic Reviews

Most Unfavorable Critic Review

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HubSpot

CRM
50
Konrad from Contact Clould , Software Advice

Friday 01 February 2013

The system will work wonderfully 80% of the time but the other 20% of the time system breaks down (workflows wont work, wont capture valuable leads, will spam lists despite a suppression list, etc.). The development team is always working on it, but this can take 48+ hours with no communication and really no explanation.

More about HubSpot
View all the HubSpot Critic Reviews
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Marketing Optimizer

Marketing Automation

No critic review available yet for Marketing Optimizer .

Demo Video

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HubSpot Demo Video

CRM
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Marketing Optimizer Demo Video

Marketing Automation

Screenshots

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Marketing Optimizer

Marketing Automation
Screenshot for Marketing Optimizer 4 screenshots available

Typical Customer

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HubSpot

CRM
  • Business
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Marketing Optimizer

Marketing Automation
  • Business

Supported Devices

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HubSpot

CRM
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Marketing Optimizer

Marketing Automation

Supported Languages

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HubSpot

CRM
  • English
  • French
  • Spanish
  • German
  • Japanese
  • Chinese
  • Portuguese
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Marketing Optimizer

Marketing Automation
  • English

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