Software Comparison
ActiveCampaign vs Campaigner vs Mad Mimi vs VerticalResponse

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Listed in : Email Marketing

ActiveCampaign makes email marketing easy. ActiveCampaign email marketing software is web based email marketing software for creating, managing, and e... Learn More

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Listed in : Email Marketing

Campaigner is an email marketing service built by marketers for marketers and non-marketers alike. Businesses use Campaigner to easily create and send... Learn More

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Listed in : Email Marketing

Mad Mimi is an email marketing service that allows users to create, send and track email campaigns in a fresh novel way without using templates. Every... Learn More

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Listed in : Email Marketing

VerticalResponse, a subsidiary of Deluxe Corporation, helps you grow your business and connect with your customers wherever they are. VerticalRespons... Learn More

Pricing Starting From

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ActiveCampaign

CRM

$ 9
For 1 Month / 3 user(s)

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Campaigner

Email Marketing

$ 10
For 1 Month / 1 user(s)

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Mad Mimi

Email Marketing

$ 10
For 1 Month / 1 user(s)

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VerticalResponse

Email Marketing

Free Plan

Available Features

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ActiveCampaign

CRM

Email Marketing

Send Newsletters

Marketing Automation

Chat and Email Support

CRM w/ Sales Automation

Contact and Lead Scoring

Custom User Permissions

Custom Domain

Custom Branding

One on One Training

SMS Marketing

Custom Mailserver Domain

Dedicated Account Rep

Unlimited Integrations

In-depth Onboarding

Free Design Services

Free Social Data

Phone Support

Uptime SLA

Unlimited Users

screenshot for Campaigner

Campaigner

Email Marketing

Contacts: Up to 50,000

Easily organize your contacts and manage opt-in & opt-out

Send beautiful emails to your prospects and customers

Track your emails – see who opens, clicks, and reads!

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Mad Mimi

Email Marketing

350,000 Contacts

4× Speed

3500000 Emails

Unlimited Storage

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VerticalResponse

Email Marketing

Up to 1,000 Email Contacts

Unlimited Email Sending

Unlimited Social Followers

Unlimited Social Posts

Connect up to 6 Social Accounts

Award-winning Customer Support

Dedicated Contact Person

Delivery Rate Improvement Review

Email Template with Your Logo

Most Favorable User Review

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ActiveCampaign

CRM

No favorable user review available yet for ActiveCampaign .

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Campaigner

Email Marketing

No favorable user review available yet for Campaigner.

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Mad Mimi

Email Marketing

No favorable user review available yet for Mad Mimi.

screenshot for VerticalResponse

VerticalResponse

Email Marketing
User review from
9
Avni Shah
Oct 7, 2015

Vertical Response gives users a platform to create easy marketing campaigns. I love the fact they give you a free trial so you can play around with the tool to determine if it meets your need. After my free trial was over, I did actually purchase the tool. The user interface is simple and they give you pre-made templates if you don't want to create a campaign/newsletter from scratch.

Pros :

  • Easy-to-use Interface.
  • Selection of templates.
  • Pricing.
  • Drag-and-drop features.
  • The ability to preview your campaign via smartphone/desktop, etc.
  • Social Media Capabilities enabled.
  • Campaign tracking.

Cons :

  • Limited customer service phone support hours.

Most Unfavorable User Review

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ActiveCampaign

CRM

No unfavorable user review available yet for ActiveCampaign .

screenshot for Campaigner

Campaigner

Email Marketing

No unfavorable user review available yet for Campaigner.

screenshot for Mad Mimi

Mad Mimi

Email Marketing

No unfavorable user review available yet for Mad Mimi.

screenshot for VerticalResponse

VerticalResponse

Email Marketing
  • User review from
    4
    May 13, 2016

    Nothing as such. I am disappointed after using this email marketing service. I have used for several years for sending marketing emails, but every time they make it so difficult.

    Pros :

    • They have affordable payment plans. For a beginner to email marketing, it's good.
    • They provide you with a free plan where you get around 10,000 of emails per user account.
    • You can send an unlimited amount of emails per month.
    • You can have a variety of campaigns for different emails. Social media integration is also possible, so whenever your new email comes out, it's already posted on social media networking sites like Twitter, Facebook, and LinkedIn.
    • You can also manage your unsubscribes easily.
    • The email comes with a link at the bottom where people can click on it to unsubscribe.
    • With respect to payment options they are flexible and you pay month by month.
    • You can target your audience by importing email lists. It provides an easier way to integrate google analytics and salesforce.
    • They provide you with free webinars and instructional videos so that you can make the most of your email campaigns.

    Cons :

    • Their technical support is pathetic. No one knows what is going on.
    • The email results appeared to be made up.
    • The servers which are used by VR for sending emails are blacklisted and as a result, most of the emails do not reach to the intended recipients.
    • There are a lot of glitches in uploading contacts from excel spreadsheet.
    • The emails don't seem to be responsive. The templates are not responsive enough.
    • The email testing is worse, you don't get to know how the email will look across several responsive devices until you test it out. Unlike MailChimp, it doesn't provide you with responsive templates, neither it gives you any feedback on how well the emails did.
    • They don't do a spam check on the lists imported, so you don't know how many emails in your list are spam which might affect your email open links rate.
    • They don't provide surveys where they can take feedback from their customers, which might help them to solve issues which customers might be facing.
    • If you don't provide a form field in your campaign email, vertical response assigns it on your behalf which can sometimes not reach the intended recipient.
    • Unlinke Mailchimp they don't have spam check score which can tell you whether the email which you are sending is received by the intended recipient.

  • Most Favorable Critic Review

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    ActiveCampaign

    CRM
    100
    James Schramko , Super Fast Business

    Thursday 11 September 2014

    ActiveCampaign is a great email marketing tool if you want to save more time in keeping track and sending communication to thousands of customers. You can also give access to your sales staff as many as you want as agents with no extra fees unlike other tools that often charge extra per user.

    More about ActiveCampaign
    View all the ActiveCampaign Critic Reviews
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    Campaigner

    Email Marketing
    75
    Windy Chris , IM Report Card

    Thursday 15 October 2009

    Campaigner is missing many features that the top email marketing services offers. They also need to work on their interface and their email editor isn’t the best I’ve seen. But their customer service and delivery rates are the best of the best. I wish there were some features like A/B split testing, Google Analytics Integration, and advanced filtering options, but the support and delivery make up for it in a big way. Campaigner has gotten great reviews from customers and I give it a solid recommendation.

    More about Campaigner
    View all the Campaigner Critic Reviews
    screenshot for Mad Mimi

    Mad Mimi

    Email Marketing
    100
    Windy Chris , IM Report Card

    Thursday 08 October 2009

    Mad Mimi is a great email marketing service to start out with. It doesn’t have all the features and cool tools as some of the other services in the industry but it gives you everything you need to manage a profitable email list. The interface is so easy to work with, and it’s a breeze to create emails and send it out. It’s also extremely affordable and highly rated by customers, making it a strong contender if you’re looking to manage a list.

    More about Mad Mimi
    View all the Mad Mimi Critic Reviews
    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    100
    Windy Chris , IM Report Card

    Thursday 15 October 2009

    Vertical Response is a solid email marketing service. It’s received great reviews from customers and established businesses alike. The Postcard Creation tool and surveys are really helpful for those that want to hone in on their customers or expand their marketing campaigns offline. The interface is harder to use than others and there are less features but Vertical Response is still highly recommended.

    More about VerticalResponse
    View all the VerticalResponse Critic Reviews

    Most Unfavorable Critic Review

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    ActiveCampaign

    CRM

    No critic review available yet for ActiveCampaign .

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    Campaigner

    Email Marketing
    0
    Anonymous contribution , GetApp

    Monday 30 November -1

    More about Campaigner
    View all the Campaigner Critic Reviews
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    Mad Mimi

    Email Marketing

    No critic review available yet for Mad Mimi .

    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    40
    Katherine Miller , Merchant Maverick

    Thursday 07 August 2014

    VerticalResponse has been a well-known name in the email marketing industry for years. Unfortunately, the company is between products right now. Classic lacks responsive design – an increasingly important feature when so many people check email on their phones – and VR2 lacks all but the most rudimentary features. Could VR2 grow to be a good ESP solution? You bet. Is it now? Absolutely not.

    More about VerticalResponse
    View all the VerticalResponse Critic Reviews

    Demo Video

    screenshot for ActiveCampaign

    ActiveCampaign Demo Video

    CRM
    screenshot for Campaigner

    Campaigner Demo Video

    Email Marketing
    screenshot for Mad Mimi

    Mad Mimi Demo Video

    Email Marketing
    screenshot for VerticalResponse

    VerticalResponse Demo Video

    Email Marketing

    Screenshots

    screenshot for Campaigner

    Campaigner

    Email Marketing
    Screenshot for Campaigner 4 screenshots available
    screenshot for Mad Mimi

    Mad Mimi

    Email Marketing
    Screenshot for Mad Mimi 4 screenshots available
    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    Screenshot for VerticalResponse   4 screenshots available

    Typical Customer

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    ActiveCampaign

    CRM
    • Business
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    Campaigner

    Email Marketing
    • Business
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    Mad Mimi

    Email Marketing
    • Business
    • Personal Use
    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    • Business

    Supported Devices

    screenshot for ActiveCampaign

    ActiveCampaign

    CRM
    screenshot for Campaigner

    Campaigner

    Email Marketing
    screenshot for Mad Mimi

    Mad Mimi

    Email Marketing
    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing

    Supported Languages

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    ActiveCampaign

    CRM
    • English
    • French
    • Spanish
    • Italian
    • German
    • Portuguese
    • Danish
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    Campaigner

    Email Marketing
    • English
    screenshot for Mad Mimi

    Mad Mimi

    Email Marketing
    • English
    screenshot for VerticalResponse

    VerticalResponse

    Email Marketing
    • English

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