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What are Publishing Tools and Publishing Software?

Publishing tools are programs and applications that help create documents for print and online publication. This software provides more control and flexibility than word processing software and lets you create a dynamic and professional looking page. As opposed to word processing software, these tools are designed so that you will consistently understand how your product will look when it’s printed or posted online. Good publishing software is described as having a WYSIWYG ability—What You See Is What You Get. Because these programs are used for promotional and creative materials, they have a lot of more flexibility than a word processor used to write papers and reports. You will have a lot of control over template and organization of the page, including the placement and size of text and graphics. Virtually all magazines and online publications you find today were produced with publishing tools or desktop publishing software.

Print Publications vs. Online Publications

When publishing software was first created in the 1980s, they were exclusively for print publications. The entire purpose of this software was to digitally design magazines and newspapers and to view them on the computer exactly as they would appear once printed. Obviously the world, and media, has changed a lot since the 1980s, and publishing tools are different than they were in the past. Though desktop publishing software is still used for creating documents suitable for printing, there are also tools for creating online publications, and many of the best products will let you do both.

From website design to online magazines and documents, design standards for online materials are higher than ever. They must look as professional as the most circulated magazines and newspapers. As print media has declined, more and more magazines and content providers are putting their material online, and they are continuing to use publishing tools to make sure that these documents look as attractive on the screen as they look when printed out.

Price of Publishing Tools

Unlike other types of creative software, publishing software remains quite expensive. As these tools are mostly for professional and commercial businesses, companies continue to charge high prices and licensing fees to use this software. The most powerful and well-known tools from companies such as Adobe and Windows have the most features and options, but their price makes them unavailable for amateur and small print publishers. You will be able to find less expensive options and even a few options that are free, but these alternatives will have fewer features and capabilities.

There are also some types of software that will assist with publishing books and magazines to the internet, and these services can vary significantly depending on what software you are using.

Key Features of Publishing Tools

 

Multiple Publishing Formats

Although many publishing tools may specialize in a certain type of output such as print publications or online newsletters and magazines, the best software will let you create and publish your documents in a variety of formats. Many of these applications will even let you quickly switch between formats to see how the document will look different on screen or on paper and make changes accordingly. These tools sometimes have the additional feature of letting you quickly publish to multiple formats simultaneous or in very little time. That way you will be able to print, publish to the web, tablet, and ebook all at once.

Online Publishing

Publishing books and magazines online is actually more complex than it seems. You have to make sure that your documents are optimized and designed perfectly so that they look attractive on desktops, tablets, and mobile devices. You also need to publish them in the right formats and upload them to the right platforms to guarantee that a large number of people will see and read them.

There are many publishing tools that are dedicated to making this entire process easier. They will help you publish your content online and make it available to your customers, followers, and everyone else. Most of these products and services come with significant fees, but they all charge differently. Some will ask you to only pay monthly or yearly licensing fees for their technology, while others will charge per publication or per page. There are others that will charge a small fee each time your publication is download by someone. There are even applications that will let you use the publishing software for free, but then you must provide the first few hundred dollars of your online magazine’s revenue to the software provider.

If you are serious about online publishing and want to reach as many readers as possible, you will likely have to use one of these applications. Depending on your own product and customer base, you should choose the pricing option that makes the most sense for you.

 

Cloudswave Awards Q2 2016 : Best Online Presentation Software

The Cloudswave Awards is a seasonal ranking of the Top 10 business applications across several categories.
This ranking is based on the cloudswave score, the weighted average score that captures the essence of multiple critic reviews into one number.

Find out more about this scoring system

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