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Graphics & Textures

One of the most frequently used functions of design software is the creation of graphics and textures. Graphics are created to draw attention to a page or product, or they are created to present information in an interesting and understandable way. Textures are used by graphic designers for fills, webpage backgrounds, and providing depth and detail to 3D surfaces. There are many design programs that can help you create your own graphics and textures, and there are also programs that offer different kinds of pre-made graphics and textures for you to use.

Graphics Software

There are lots of different types of graphics software. You can create graphics with a powerful design software suite, like Adobe Creative, or you can use other products that are specifically designed to create graphics only. Many of these programs are free and available on the internet. These are especially useful for people who work in social media marketing and need to create eye-catching and professional-looking graphics for Facebook pages and Twitter images.

Creating professional banners and graphics can actually be a lot easier than you might think. There are many different programs you can purchase to help you as well as web-based software that you can use for free. Our list of popular software products and the Cloudswave score can help you identify the best options and then decide on which one is right for you.

Creating Your Graphics

Regardless of what software you are using, there are a couple of things you should keep in mind as you create your graphics.

They should be slick, eye-catching, and professional. The standards of social media marketing are increasing every year, and consumers expect all your graphics and communications to be innovative and professional. Fortunately, there is a number of graphics software available that can help you deliver consistently professional results. You do not even need to use one of the more comprehensive design suites. Many less expensive programs and even some web-based programs can produce very high quality results. Our curated list of graphics and textures software can help you find a program that will work for you, and the Cloudswave score will identify the software that received the best reviews.

You also need to make sure your graphics are easy to read and instantly understandable. Creating clever graphics can become counter-productive if your graphics start to lose their readability. A clean, professional look is preferable to something that is creative but overly complicated. The best infographics combine simple readability with a visual flair to draw the reader in.

The graphics you create should be consistent with your branding. You can create an amazing graphic with really interesting data, but if it would be a jarring change from your current messaging and tone, it might be a good idea to change it. Your current branding decisions reflect an older strategy that can be changed, but they also reflect the tastes and needs of your audience. Always keep the target audience in mind when creating new graphics for your marketing efforts.

Using Textures

Textures can include things such as patterned wallpaper, a brick wall, or tile. When designing websites or images it can be used as background or can be the image itself. You can create these textures yourself, and you can also use software that comes with a library of different textures.

When placing images on top of textured surfaces, you may want to add graphic effects to make it look more realistic. Otherwise, it will just look like one image imposed on top of another. This is useful when you are applying a graphic onto a textured background like a brick wall or sidewalk. Even if you are applying a graphic to a seemingly flat background, you will need to make sure the image reflects the same changes in lighting as the background does. For all of this you will need a powerful design software that can apply these changes to the graphic with just a few tools.

Another use for textures is to provide depth to 3D environments. This is mostly used for video game creation. Video game graphics have a come a long way in the last fifteen years, and many consumers now expect their games to look almost photo-realistic. The ground, trees, interior and exterior walls—all need to look detailed and textured. It would be extremely time consuming to add individual detail to every section of the wall or every patch of ground within a game. Instead, most games use a smaller amount of textured surfaces, and the game randomly combines and arranges that texture in different ways to give the appearance of unique, textured surfaces. There are many design software products that can specialize in 3D creation as well as the creation and refinement of textures. You might think you need to purchase to most expensive graphic software to start making 3D models, but that hasn’t been the case for a long time. There are many inexpensive options that can also produce attractive and realistic results. 

Cloudswave Awards Q2 2016 : Best Graphics & Textures Software

The Cloudswave Awards is a seasonal ranking of the Top 10 business applications across several categories.
This ranking is based on the cloudswave score, the weighted average score that captures the essence of multiple critic reviews into one number.

Find out more about this scoring system

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