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Up to 10,000,000 actions per month
Seats: 10 Seats
Triggers (e.g. Notifications)
When it comes to analysing the success of a website, and the amount of traffic it is receiving, two of the best tools for the job are Google Analytics and Adobe Analytics. Both of these tools are ultimately used for the same purpose, however, both have their unique advantages. In the case of Adobe Analytics, many of the features are similar to those present in Google Analytics, however, there are a few which stand out. Adobe Analytics allows users to create very detailed and customised search filters on the statistics, such as viewing the amount of customers who bought a product within a certain time range. These statistics can then be exported to many external tools for analysis and business intelligence, such as Excel. Within Adobe Analytics, reporting is, on the whole, more flexible than Google Analytics, however, it is generally easier to get started with generating reports in Google Analytics. One of the best selling points of Adobe Analytics is that data appears to be unsampled by default, whereas this is only available in the premium version of Google Analytics. Similar to Google Analytics, Adobe Analytics differentiates between traffic originating from mobile or desktop browsers. Besides this, there are loads of filters available for zooming in on data, including originating countries and regions, age groups, gender and many others. It is also possible to view detailed information about when, how and where the website traffic originates from. The biggest issue in Adobe Analytics is that a number of features which must be paid for in Adobe Analytics, are available for free within Google Analytics. Adobe Analytics is also definitely not cheap. On the whole, Adobe Analytics has a tougher learning curve than Google Analytics, and it can take a while to truly make use of the product to its full potential. Furthermore, Integration with Google advertising tools such as AdSense and AdWords is of course very limited, and finally, HotJar style heatmaps are not available.
Thursday 11 March 2010
If you are searching for a comprehensive, easy-to-useandaffordable real-time analytics solution for your website, blog or e-commerce online business, there is a really unique and brilliant solution for you, which is called Woopra.More about Woopra
Tuesday 20 March 2012
With an expanding global viewership and a large number of digital properties, obtaining a clear picture of how our content is being accessed is a daunting task,” said Francis Lavelle, director of analytics at Discovery Communications, in a statement. “Adobe Discover is enabling us to achieve critical insights quickly and accurately as we better understand our visitors across visits and time. Thanks to Discover, our digital analysts are leveraging better attribution models and advanced trending capabilities to more quickly see the best way forward as we respond to our customers’ content needs and appetites.More about Adobe Analytics
Monday 30 November -1
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