SpyFu Reviews and Cloudswave Rating

  • 71

    Cloudswave Score for SpyFu

    Rating based on 33 Critic Reviews

    10 Favorable reviews
    83 %
    2 Mixed reviews
    17 %
    0 unfavorable reviews
    0 %
  • SpyFu - A Worthwhile Solution for SEO and PPC Marketing and Tracking

    SpyFu Use Cases and Deployment ScopeI first began exploring SpyFu to determine if it would be useful to the public relations and marketing firm I previously worked at. As a small firm, we were cautious about investing in expensive software that did not directly address our needs. At the time, a competitor of one of our clients was spending big bucks on their marketing campaigns and we were struggling to keep up. We identified the need to track their success, as well as other competitors in the field, so that we could follow their movements and see what was working for them. My role was to go through each SpyFu training module and create a PowerPoint presentation to share with our team so that we could understand how it works and if it would be adequate to meet our needs.

    Pros : One of SpyFu's greatest strengths is that it is easy to understand and follow along through videos and training modules. As someone who struggles with technology, watching and re-watching these explanatory aids was crucial in understanding the benefits of the software itself.One of the most useful features is the Kombat tool, which allows you to see which keywords your direct competitors are honing in on or avoiding. This tool narrows down the keyword search so that you aren't wasting time on ir

    Cons : Occasionally, SpyFu has been unable to find the website of a competitor, leading to a blank search.Sometimes the suggested keywords can be irrelevant to what I am trying to find.

    0 of 0 people found this review helpful

    "SpyFu Review"

    SpyFu Use Cases and Deployment ScopeI had the opportunity to utilize SpyFu to develop strategy's for my clients to better position themselves against their opponents. We also used SpyFu to locate possibly clients that are looking to enhance their Search Engine positioning. We are able to use this information and present them to clients for reference and analysis.  

    Pros : Compare multiple websites and users of a specific keyword.Able to show relative keywords that websites are targeting for organic search.

    Cons : Possibly expansions of results of different keywords.The effectiveness these keywords have on their websites.

    0 of 0 people found this review helpful

    Why SpyFu needs to be a part of your SEM Arsenal.

    SpyFu Use Cases and Deployment ScopeIt is currently being used by the Online Marketing Division to restructure PPC accounts, audit competition, create strategies for organic and paid search initiatives and generate leads. We also use SpyFu for independent consulting along with a few other tools. Spy Fu's interface is fantastic and their growing catalog of advantages continues to meet my teams needs as we grow our current accounts and look for new opportunities.

    Pros : The Organic SEO dashboard provides insight into how your site is doing in search across all variables and suggests competitors to keep an eye on. I use the SEO dashboard to bring to attention what clients should focus their efforts on. The low hanging fruit that SpyFu brings to light is a breath of fresh air.The Kombat Tool in SpyFu is worth the price of admission as it helps me view keywords and ad copy that competitors use to get the best bang for their buck. By viewing what ad copy competitio

    Cons : Cover Binga nd Yahoo PPCCover Ad networks (Display Placements!) like Ad GooRoo or Ad Spy and other such servicesAllow users to host a white label SpyFu dashboard on their domain using API or some such techniqueGive users a place to edit AdWords campaigns right in SpyFu!

    0 of 0 people found this review helpful
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  • What do you like best?

    Kombat ad and organic terms comparison views are a quick but powerful venn-diagram way to discern the semantic "territories" of competitors. SEO Recon reports are an unparalleled snapshot of client situation and ooppprtunities.

    What do you dislike?

    While I like the keyword smart search feature for term recommendations, I haven't figured out how to put in a list of terms and get back the search volumes for all those terms in the order they were submitted. If I could do that, I wouldn't need another keyword research tool.

    0 of 0 people found this review helpful

    What do you like best?

    SpyFu.com is a very useful tool for entering a domain and getting results about what are the most relevant search keywords related to that domain, as well as information on a company's ad budget and campaigns. It is very helpful in a review of search engine marketing when looking at both your own company, your competitors, or simply other companies you have an interest in. It is great for identifying technology and industry trends based on SEO.

    What do you dislike?

    The SpyFu interface can be a bit overwhelming at times. Search results are presented on a single page with multiple charts and tables, which can be difficult to comprehend. Due to the amount of information, it isn't always clear which pieces are most important to your research and takes a bit of digging around.

    0 of 0 people found this review helpful

    What do you like best?

    SpyFu has great keyword lists, PPC cost estimates, competitor SEO landscape as well as competitor keyword and ad copies.

    What do you dislike?

    Not a complete SEO tool per say, more of a competitor "spying tool". Recommended and search result keywords are often not relevant to the market.

    0 of 0 people found this review helpful
    Read all reviews on G2 Crowd
  • I frankly, don’t use much of their Keyword Smart Search as described. BUT, its really useful for competition research because the amount of data that you get about your competitors in a simple, straight forward way makes you ahead of your competitors in terms of understanding the market you are in. In result, you are smarter, better & more intelligent then your competitors. Making a perfect SEO/SEM Strategy for marketing in your niche. You learn from your competitors & avoid the mistakes.

    0 of 0 people found this review helpful
  • While Spyfu's data is not completely accurate there are still many benefits to using the tool for competitive research. Budgets are slightly off but can still be used to get an idea of where budgets in your industry are at. By comparing several competitors you can tell who is spending the most. The keyword tool can give you keywords to expand your account or get it started. The Kombat tool seems to be the most useful tool that Spyfu has to offer.

    0 of 0 people found this review helpful
  • I think the SpyFU Recon Files Report brings a lot of value to the table. However, my only major issue with the tool is that for Search Volume, they’re reporting on a Broad Match. In my opinion, this makes the report not something I would want to present to a client. It could potentially give them a false sense of how much traffic these keywords should be driving and could possibly derail them from the goals you’ve set at the beginning of a campaign.

    0 of 0 people found this review helpful
  • I find their tools pretty useful for competitive research. I don't use their Keyword Smart Search much as described above but the amount of data that they give (in a straightforward fashion) at the price points they give is quite a nice combination. SpyFu makes its way into my toolbox on just about every project.

    0 of 0 people found this review helpful
  • SpyFu does not receive the highest ranking when it comes to keyword spy programs though it does not rank badly. People who use it find it simple but feel that the information can be a little outdated. The biggest difference between SpyFu and other keyword spy programs is the SpyFu Kombat feature, this is the one part of the program that everyone likes the best. If you are looking for a way to get ahead of the competition, or are just unsure of which keywords to choose or the best way to advertise then SpyFu may be the program to teach you all about it.

    0 of 0 people found this review helpful
  • SpyFu is definitely one of those tools you want in your toolbox. I find their tools fantastic for competitive research and the data presented for keyword research is precise and concise, just what you want. SpyFu makes its way into my toolbox on just about every project. The only downside to SpyFu is the fees for their monthly plans, starting at $79 for US and $99 for both US/UK this might seem pretty costly until you realise the amount of funds you could save on just one PPC campaign (you do get the usual 30 day money back guarantee in case you change your mind).

    0 of 0 people found this review helpful
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