Software Comparison
SpyFu vs BuiltWith vs Slemma

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Listed in : Business Intelligence & Analytics

SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they've shown up on G... Learn More


Listed in : Business Intelligence & Analytics

BuiltWith is a lead generation, competitive analysis and business intelligence tool providing lists of websites using specific web technologies and e-... Learn More


Listed in : Business Intelligence & Analytics

Slemma brings your data and team together, giving everyone the ability to explore data and share insights across the company. With Slemma, you and you... Learn More

Free Trial

Pricing Starting From

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SpyFu

Competitive Intelligence

$ 79
For 1 Month / 1 user(s)

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BuiltWith

Competitive Intelligence

$ 295
For 1 Month / 1 user(s)

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Slemma

Business Intelligence & Analytics

$ 29
For 1 Month / 3 user(s)

Available Features

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SpyFu

Competitive Intelligence

Unlock full access to all PRO Tools

Unlimited keyword & domain results

Unlimited data exports. All you can eat

Rank tracking of up to 400 keywords

250 sales leads & domain contacts

Track SEO & PPC on Google, Yahoo & Bing

6+ years of AdWords and organic history

Cancel anytime. Money-back guarantee

Full access to UK data

Rank tracking of up to 800 keywords

Custom branded reporting

Includes API access

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BuiltWith

Competitive Intelligence

Base Technologies Unlimited

Max Results Per Report 1/4 million

Unique Websites Covered 289,232,548

Additional Technologies n/a

Retail Categories All

Report Download Unlimited

CSV Data Export

Trends History 6+ years

Trends CSV Export

Salesforce Integration

LinkedIn Integration

Competitor Comparison

Predictive Leads

Advanced Lookup

Tech Usage Alerts

Contact Names & Titles

Market Share Data

Business Location Data

Website Vertical Data

Custom Lookups Unlimited

API Credits 1.2m/year

Email Support

Telephone Support

BuiltWith T-Shirt

User Logins Unlimited

12 Month Minimum Contract

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Slemma

Business Intelligence & Analytics

Local Files, Files by URL, Cloud Storage

Database integrations

Integrations with Cloud Services

Dashboard Designer

Presentation Builder

Calculations

Data blending

Dashboard & Data export

Scheduled Emails

24/7 Chat Support

Free Trial Availability

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SpyFu

Competitive Intelligence
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BuiltWith

Competitive Intelligence

No Free Trial Available.

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Slemma

Business Intelligence & Analytics
Free Trial Available

Most Favorable User Review

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SpyFu

Competitive Intelligence
User review from
7
Ashlee Anderson
Nov 18, 2015

SpyFu is a very innovative product that is constantly growing. SpyFu is one of the top keyword research tools out there and provides more than just information for paid search efforts. SpyFu provides much more data than Google's Keyword Planner and is a great tool for SEO also. The PPC Spend estimate is very helpful and allows you to gauge how much a keyword is actually going to cost you. SpyFu is definitely a tool that you need in our PPC efforts and is very valuable. SpyFu allows you an inside look into your competitor's PPC efforts.

Pros :

  • SpyFu provides a very well executed customer service support system.
  • They provide answers to questions very thoroughly.
  • SpyFu is one of the easiest keyword tools to understand. The information is easily and readily provided, and the UI takes no training to learn.
  • The amount of information provided for the keywords is very helpful.
  • It provides monthly search volumes, CPCs, and the estimated daily cost of traffic.
  • It's so easy to pick out the key information you need.
  • SpyFu also provides some competitor insight such as number of advertisers.
  • SpyFu also provides profitable related keywords to help you expand your keyword list.
  • However, the most important feature is being able to determine what your competitors are up to and how they affect your keyword scores/prices.

Cons :

  • One of SpyFu's main cons is its lack of keywords. It states that it is trying to get the most important keywords, however, keywords that are beneficial to us are sometimes excluded. A lot of other platforms do have access to more keywords. Other tools provide more metrics for keywords.
  • There isn't much data in terms of geographic regions.
  • To pay for SpyFu, it is pretty expensive and might not provide enough information for large businesses.
  • SpyFu can't always handle everything you are trying to download.
  • SpyFu is sometimes off from what Google and Bing state but this is to be expected.

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BuiltWith

Competitive Intelligence
User review from
9
Michael Al-Megdad
May 20, 2016

BuiltWith is a well-designed tool to help assist with lead generation for business to business clients. I've had nothing but positive experiences both with customer support and with their SAAS based offering. I would encourage any marketer that is looking for technical data on their prospects to give BuiltWith a try as it's proved a very valuable resource for marketing intel as well as competitive intelligence. For those wanting to try it out to see what kind of information you get back, you're able to look up individual sites for free on BuiltWith ... Hopefully, this will help determine whether this type of technology lookup is valuable to your marketing efforts.

Pros :

  • The simplicity of being qualified to export massive amounts of relevant and targeted data.
  • Builtwith can let you know every website using a specific technology (think Google Analytics, E-commerce shopping carts, Marketing Automation Tech, etc.).
  • This information is invaluable when targeting and segmenting prospects.
  • It also allows you to customize your messaging based on every prospect specific needs.
  • For instance, if a prospect is using Shopify on your site you could reach out to your prospect with a message on how your service or offering works with the Shopify platform. For a data-driven marketer, Builtwith provides an amazing treasure trove of data to work with!
  • The interface is very easy to use and data can be exported quickly from any of your queries. There is also integration with Salesforce that seems very helpful but requires a Salesforce enterprise account which we don't currently have.

Cons :

  • They're based in Australia, which can make customer support challenging - thankfully we haven't had to use that much. Cost may also be an issue for smaller companies as their enterprise-level offering is $995 per month.
  • I'd recommend going with their Pro plan of $495 per month - it is limited to a single login but from our experience that's all we've needed. andnbsp;

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Slemma

Business Intelligence & Analytics

No favorable user review available yet for Slemma.

Most Favorable Critic Review

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SpyFu

Competitive Intelligence
75
Abhinav Gulyani , Gulyani

Friday 21 June 2013

I frankly, don’t use much of their Keyword Smart Search as described. BUT, its really useful for competition research because the amount of data that you get about your competitors in a simple, straight forward way makes you ahead of your competitors in terms of understanding the market you are in. In result, you are smarter, betterandmore intelligent then your competitors. Making a perfect SEO/SEM Strategy for marketing in your niche. You learn from your competitorsandavoid the mistakes.

More about SpyFu
View all the SpyFu Critic Reviews
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BuiltWith

Competitive Intelligence
80
Jess Meli , AppAppeal

Tuesday 15 May 2012

Website developers, user interface designers and all kinds of website researchers will be able to use BuiltWith to discover what technologies website pages have or are using. This information can allow these groups of people determine what technologies would be appropriate for their own website projects. Hence, anyone interested in the technologies that a website uses or can use will find BuiltWith a useful application to have.

More about BuiltWith
View all the BuiltWith Critic Reviews
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Slemma

Business Intelligence & Analytics

Demo Video

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SpyFu Demo Video

Competitive Intelligence
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BuiltWith Demo Video

Competitive Intelligence
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Slemma Demo Video

Business Intelligence & Analytics

Screenshots

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SpyFu

Competitive Intelligence
Screenshot for SpyFu 4 screenshots available
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BuiltWith

Competitive Intelligence
Screenshot for BuiltWith 4 screenshots available
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Slemma

Business Intelligence & Analytics
Screenshot for Slemma 4 screenshots available

Typical Customer

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SpyFu

Competitive Intelligence
  • Business
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BuiltWith

Competitive Intelligence
  • Business
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Slemma

Business Intelligence & Analytics
  • N/A

Supported Devices

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SpyFu

Competitive Intelligence
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BuiltWith

Competitive Intelligence
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Slemma

Business Intelligence & Analytics

Supported Languages

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SpyFu

Competitive Intelligence
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BuiltWith

Competitive Intelligence
  • English
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Slemma

Business Intelligence & Analytics
  • English
  • Russian

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